Interview with Gavin Turek
We had the pleasure of interviewing Gavin Turek over Zoom video!\xa0
Gavin Turek has been a celebrated musician for years both for her \u201cendlessly groovy and gripping\u201d (NME) recorded work and spirited live performances (often featuring choreography she learned from her time spent in Ghana), and today finds the much anticipated release of her debut full-length album, \u2018Madame Gold\u2019 on her own Madame Gold Records.
\u2018Madame Gold\u2019, is a stunning debut album that represents Gavin\u2019s personal alter-ego who she sought strength in to overcome her inner saboteur. After bouts of self-doubt, discouragement from the music industry, and feelings of helplessness amidst the numerous global crises of the last year, Gavin entered the studio to complete the much-anticipated project and ended up creating a true powerhouse tour de force of modern R&B.
Sonically the album trades the starlit disco vibes of her earlier work for an irresistible groove-heavy, R&B foundation. Tapping into the power that comes from vulnerability and taking inspiration from badass divas like Grace Jones and Diana Ross, 70s soul icons like Curtis Mayfield and the Isley Brothers, and modern day pioneers like Tame Impala and Raphael Saadiq, Gavin\u2019s sound is an honorable throwback to the past while also undeniably fresh and current in the modern music world. The more contemplative moments on the album capture a completely different side of the songwriter.\xa0
"We took a more experimental route while creating the hybrid of soul and pop I'm known for, in order capture the inner transformation that was happening in me. I didn\u2019t want to repeat what I did before,\u201d said Gavin about the sonic direction of the album.
NY Magazine\u2019s The Cut said the LP (produced and co-written by Childish Gambino collaborator Chris Hartz) is \u201csure to be a summer staple\u201d, while BUST called Turek \u201cnot only magical but a woman with integrity and heart.\u201d Early singles \u201cIllusions\u201d and \u201cSlide\u201d (feat. bLAck pARty) garnered praise from Stereogum who praised the former as a "blissed-out love song\u201d, and KCRW who called the latter \u201ca perfect fit for your weekend on the boardwalk, or late-nite cruising down the boulevard.\u201d\xa0
Also out today is the music film accompaniment for \u201cHero\u201d, which Gavin says \u201ctells the origin story of my alter ego Madame Gold, through a cinematic lens. At the height of the pandemic, I found myself depleted and discouraged, unsure how to move forward. One fateful day, I tuned in for an "artist talk" given by one of my favorite visual artists,\xa0Renee Cox.\xa0Her work and encouraging words were exactly what I needed to be reminded of who I was: a hero. Conceptually and creatively directed by myself and brilliantly directed by Josh Sondock, the HERO music film is meant to inspire people, especially women who feel lost and out of touch with their personal strength, to become their own heroes and save themselves instead of waiting for someone else.\u201d
Through the writing sessions for the album, Gavin exorcised deep feelings of personal pain, confusion, loss, love, moments of magic, and pressure. The result is an eclectic, pristine, and cathartic unveiling of an artist truly coming into her own -- be it on \u201cWhisper\u201d (a futuristic take on personal faith that includes a heartwarming interview snippet with Gavin\u2019s mother), \u201cHero\u201d (a certifiable bop about leaning into your own personal strength), or \u201cElevator\u201d (which Refinery29 called the \u201cperfect soundtrack for a fresh start\u201d).
According to NPR, \u201cone way or another, Gavin Turek is going to entertain you\u201d, whether through her live performances or her music. You may have heard of Gavin in the past through her\xa0entrancing solo work, acclaimed collaborations with\xa0TOKiMONSTA, her performance on\xa0CONAN, or performing on Jimmy Kimmel Live! with Tuxedo, Mayer Hawthorne, and Cee Lo respectively. From growing up with a father who played piano and tagging alongside her mother who toured coffeeshops singing gospel, to studying dance in Ghana, to cutting her teeth as a working musician in Los Angeles, performing has been in the forefront of Gavin\u2019s mind for her entire life, and with \u2018Madame Gold\u2019 the future is looking nothing but bright.
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