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Technically we ALL have a funnel for our business, meaning the way we\\u2019re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we\\u2019re diving into today. I\\u2019m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She\\u2019s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She\\u2019s a 2x EM Shop customer and a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show because they always bring exactly what you all need to hear.\\xa0

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In today\\u2019s episode, we\\u2019re diving into marketing funnels, and specifically 5 pieces of a successful one and the order in which they come, how to do your own funnel, and so much more. Alexa does an excellent job specifically speaking to new business owners in this as well, and we talk about funnels both from the perspective of service businesses and product businesses. So whichever you are, you\\u2019ll hear how to do a funnel for BOTH.\\xa0

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Other things we discuss worth nothing:\\xa0

- Marketing practices and the stereotype around \\u201cbro marketer\\u201d funnels

- What\\u2019s not working anymore and what works in today\\u2019s world with funnels and marketing

- The current SoulCycle and Peloton battle and some great marketing tips we can learn there

- Marketing lessons Alexa learned working with big wellness brands like Lululemon and SoulCycle

- And we go through all those steps to a successful funnel\\xa0

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Resources mentioned in this episode:\\xa0

• Get the full show notes for this episode at http://elizabethmccravy.com/176\\xa0
• How to Create a Freebie Guide: https://elizabethmccravy.com/5download\\xa0
• See the Showit Blueprint Course (that comes with template purchase): https://elizabethmccravy.com/course-video\\xa0
• Save on FloDesk: https://elizabethmccravy.com/flodesk-coupon-code\\xa0
• Save on Dubsado: https://elizabethmccravy.com/dubsado-coupon-code\\xa0

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Connect with Alexa and Elizabeth:

• Connect with Elizabeth on Instagram:

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!