086: The Financial Numbers Every Online Business Owner Needs to Track (But... That You Might Totally Be Missing!)

Published: Oct. 6, 2020, 11 a.m.

There are so many numbers you\u2019ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn\u2019t for way too long, and I want you to learn from my mistake here.\xa0

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Nope, we\u2019re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what\u2019s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I\u2019m a website designer! I\u2019m sharing what is working for me in my online business. The advice I\u2019m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers.\xa0

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What you\u2019ll learn in this episode:

- The 2 numbers you need to pay attention to, but might be ignoring right now\xa0

- What scaling my business and paying myself through scaling has looked like over the years\xa0

- Why I hate \u201cmarketing math\u201d - what it is, problems with it, and how you don\u2019t need big revenue numbers to make a great living\xa0

- Thoughts on paying attention to your money, even as a \u201cnon-math person\u201d\xa0

- Plus, 2 \u201clife updates\u201d in the beginning of this episode. Super fun!\xa0

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Links mentioned in this episode:

- Get on the waitlist for my upcoming course for designers: https://elizabethmccravy.com/waitlist\xa0

- Claire Pell\u2019s Get Paid Podcast (episode #122): https://clairepells.com/122/\xa0

- Shop Elizabeth\u2019s EM Shop website templates: https://elizabethmccravy.com/shop/\xa0

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/\xa0

- Visualization podcast episode - scroll back to episode #73 of this show!\xa0



Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!