047: Say What You Do in the Worst Possible Way [An Exercise for Getting Clear on Your Message]
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You may be reading that title and thinking \\u201cWhat the heck is Elizabeth talking about this week! Worst possible way?! What?!\\u201d Yep, you heard it right\\u2026 say what you do in your business in the worst possible way.\\xa0
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I saw this in a private Facebook group I\\u2019m apart of months ago. It was supposed to just be a funny comment thread. But, as I read through the many comments I realized how valuable this exercise is for getting clarity on what you do and learning to talk about your business in a way that works.\\xa0
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Most business owners talk too lightly and infrequently about what problems they solve for their customers. But, this matters. If people don\\u2019t understand what problem you will solve for them, then they will not understand why they should pay you. So, start saying what problem you solve, and to actually answer that, you might need to think in the terms of humor, bluntness and a little sass too. I\\u2019m teaching you now on today\\u2019s short and sweet episode!\\xa0
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Links mentioned in this episode:
- Go comment your answer on this Instagram post: https://www.instagram.com/p/B7Be5DRhT0W/
- Get the full show notes: https://elizabethmccravy.com/47
- Tune into episode 26 for more on communicating what problem you solve: https://elizabethmccravy.com/26\\xa0
- Head to the main website: https://elizabethmccravy.com/
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Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!
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