039: Why I Deleted 700 People from My Email List
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A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails \\u2014 not at all! I deleted them because they were "cold subscribers".\\xa0 They weren't opening my emails or clicking on anything for months.\\xa0
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What kept me not deleting people for so long was the fact that I saw my subscriber number as a vanity metric I wanted to protect. I have a subscriber goal I'm trying to hit this year, and by deleting people, I obviously set the goal back.
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But, enough was enough and who wants to send emails to people who don\\u2019t want them anyway?! In this episode, I\\u2019m sharing the process for removing subscribers from your email list, while making sure they actually want to go first. We also talk about how to re-engage a list you simply haven\\u2019t emailed in forever! Get ready to start having a cleaner and more engaged email audience.\\xa0
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- Full blog post and extended show notes: https://elizabethmccravy.com/39\\xa0
- Visit the main website: https://elizabethmccravy.com/\\xa0
- Overall Averages for Open and Click Rates: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
- Interesting Email Marketing Statistics: https://www.oberlo.com/blog/email-marketing-statistics
- Recommended Email Marketing Softwares:\\xa0
- - ConvertKit: https://elizabethmccravy.com/convertkit\\xa0
- - FloDesk: https://elizabethmccravy.com/flodesk
Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!
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