027: People Dont Buy Products and Services, They Buy Results
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It\\u2019s time for some serious marketing strategy! The title of this really sums it up: people don\\u2019t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical.\\xa0
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There is ALWAYS a result tied to your product, no matter what you offer. But, often we don\\u2019t focus on the results as much as we should. It\\u2019s easier to just talk about the nitty gritty details of what we do. But, that\\u2019s not actually what makes people buy.\\xa0
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People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you\\u2019re selling. It\\u2019s not the whole thing. The transformation and result, the pain you\\u2019re solving are huge parts of your offer too. We often miss this in our marketing. If you don\\u2019t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing!\\xa0
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Get the full show notes for this episode: https://elizabethmccravy.com/27\\xa0
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