022: Top Strategies to Effectively Use Testimonials on Your Website and Marketing

Published: July 16, 2019, 10 a.m.

b'

You shouldn\\u2019t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials \\u2014 ideas to get the most reach, where to use them, and how to do it really well.\\xa0

\\xa0

This is our third episode specifically about testimonials. I\\u2019ve done 3 episodes on this, because testimonials are crazy important and will be one of your most powerful marketing tools when done right. Do exceptional work, ask clients for feedback, curate the testimonials, and then USE THEM in your marketing!\\xa0

\\xa0

Episode Highlights:

- 6 places that you should be displaying your testimonials\\xa0

- The do\\u2019s and don\\u2019ts of a \\u201ctestimonial page\\u201d on your website and why I used to not like these pages

- Which pages of your website should have testimonials\\xa0

- How to blog about your client\\u2019s projects to create more content\\xa0

- How testimonials can help with conversions on your checkout page\\xa0

- How to do testimonials on social media in a creative and \\u201cbehind the scenes\\u201d way\\xa0

- Why pull quotes are the queen bee of testimonials\\xa0

- How to keep it interesting by sharing testimonials in a variety of display ways\\xa0

\\xa0

Links Mentioned in This Episode:

- Laurin Seiden\\u2019s Project: https://elizabethmccravy.com/laurin-seiden/

- Laurin Seiden\\u2019s Testimonials Page: http://laurinseiden.com/testimonials

- Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19

- Testimonials Part 2: Is it ok to edit my client\\u2019s testimonials?: https://elizabethmccravy.com/20

- ThriveCart: https://elizabethmccravy.com/thrivecart

\\xa0

Catch the other testimonial episodes:

- Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19

- Testimonials Part 2: Is it ok to edit my client\\u2019s testimonials?: https://elizabethmccravy.com/20

\\xa0

Visit Elizabeth\\u2019s website: http://elizabethmccravy.com

Shop website templates:

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

'