b'
REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit\\u2019s Own, Howard Handler
Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.\\xa0 \\xa0
A true connoisseur of challenger brands at every step of his career. Stories and advice you don\'t want to miss.\\xa0
Here are a few key takeaways from the episode:
\\xa0
NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked
Show Partner: Specificity
Learn More About Specificity\\xa0
Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
'