b'Celebrate Episode 100 by going back to where it started; Episode 1! \\n\\nGeoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company\\nWanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.'