Biggest F-up Remix 1 - Album 2 Track 19. From time to time, we will Re Publish the best responses from our 5 questions. Listen to Scott Hargrove, CMO California Pizza Kitchen (Album 1 Track 2), Seth Greenberg (Album 1 Track 3), formerly at Alteryx, LifeLock, Intuit, & eHobbies & Louis Carr (Album 1, Track 17), President of Media Sales at BET Networks, Founder Blueprint Mens Summit, Serves on multiple Boards.
b"3 of our previous guests share their biggest F-up's:\\n\\n1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse \\u2018volume\\u2019 with \\u2018positioning.\\u2019 These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.\\n\\n2) Seth Greenberg \\u2013 This \\u2018Sit down comedian\\u2019 has turned his passion of being a self-proclaimed radio promotion \\u2018prize pig\\u2019 into one of the most insightful, data based, creative and entertaining careers and stories about marketing we\\u2019ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever\\u2026forever, ever, forever, ever...\\n\\n3) Louis Carr - Well, well, well Brand Nerds, we\\u2019ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don\\u2019t know, Louis keeps it \\U0001f4af. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn\\u2019t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It\\u2019s why he\\u2019s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men\\u2019s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young\\u2019ns google dat! Ha.\\n\\n #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo"