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Album 5 Track 10 - What\'s Poppin? How Hip-Hop Culture Elevated Sprite\\u2019s Iconic \\u2018Obey Your Thirst\\u2019 Campaign & Changed the Global Marketing Game\\xa0
Brand Nerds, in this week\'s What\'s Poppin? we are diving into media\'s role in elevating the power of hip-hop culture in media through Sprite\'s iconic \'Obey Your Thirst\' campaign.\\xa0
We are getting a behind the curtain look at Sprite\'s \'Obey Your Thirst\' campaign from the innovator himself, Darryl \'DC\' Cobbin, our co-host!\\xa0
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