Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprites Iconic Obey Your Thirst Campaign & Changed the Global Marketing Game
Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite\u2019s Iconic \u2018Obey Your Thirst\u2019 Campaign & Changed the Global Marketing Game\xa0
Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign.\xa0
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host!\xa0
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NOTES:
Show Partner: Specificity
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