Album 2 Track 8 Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.
b'Album 2 Track 8 \\u2013 Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.\\n\\nHey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds!\\n\\nPlease enjoy this track and the \\u201cJewels\\u201d that are flowing! Here are some of the many highlights:\\n\\n\\u2022\\tMarketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it)\\n\\u2022\\tThree key components of marketing:\\n1.\\tWin hearts and minds\\n2.\\tUnderstand motivations, really know what makes them tick\\n3.\\tHelp them fulfill their dreams\\n\\u2022\\tMarketing North Stars\\u2026\\n1.\\tLead with strategy, \\n2.\\tTell magical stories, \\n3.\\tCreate immersive experiences\\n\\u2022\\tWhen managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe\\n\\u2022\\tH2H Marketing- Human to Human! \\n\\u2022\\tB2B and B2C marketing has the same process but different journey/cycles\\n\\u2022\\tB2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company\\n\\u2022\\t\\u201cHelp someone dream more, be more, help create a movement of unity\\u201d\\n\\u2022\\t\\u201cDiversity is like asking someone to come to a party, inclusion is like asking them to dance\\u201d\\nAnd so many more we couldn\\u2019t fit them all here but is a fantastic listen!\\n\\nvasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter'