Album 2 Track 6 Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.
b'Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. \\n\\nPlease enjoy this track and learn about a variety of topics highlighted by:\\n\\n\\u2022\\tWhat are your \\u201cspikes?\\u201d Meaning, what are you great at and how does that impact your career and \\n building your optimal team?\\n\\u2022\\tMarketing as engine for growth\\n\\u2022\\tThe blend of Marketing art and science- in B2C, starts with consumers\\u2026\\n\\u2022\\tLand Rover, earning wonderful brand stripes\\n\\u2022\\tUsing technology to be on the latest pulse of the consumer 24/7\\n\\u2022\\t\\u201cHave strong opinions and hold them lightly\\u201d\\n\\u2022\\tMarketing is too important to be left to the marketers\\n\\n#muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover'