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b'Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: \\n\\n\\u2022\\tBe thoughtful and strategic before initiating action\\n\\u2022\\tMarket research/analytics is a great pathway to the CMO role\\n\\u2022\\tBe open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)\\n\\u2022\\tDemonstrate honesty and candor and if you can, do it diplomatically\\n\\u2022\\tBe genuine to who you are and fully leverage that in career and life\\n\\u2022\\tAs a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company\\n\\u2022\\tBrand purpose is essential foundation for marketing success\\n\\u2022\\tCreate emotional connections in otherwise rational category \\n\\u2022\\tWant customer to feel Supported, assured and worry free\\n\\u2022\\tIn marketing department, strive for build a \\u201cresume\\u201d culture\\n\\u2022\\tCreate team environment that is safe and inclusive \\n\\u2022\\tDiversity is demographic and inclusivity is psychographic\\n\\nLastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don\\u2019t have to be difficult, just candid with ears wide open. \\n\\nHere are the links to the article and Ted Talk Sydney referenced in the podcast:\\nLori Hutcherson article\\nTed Talk by Verna Myers \\n\\n#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter'