Album 2 Track 18 Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arbys, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.
b'Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: \\n\\n\\u2022\\tShow empathy\\n\\u2022\\tFind your version of Second City Players Workshop\\n\\u2022\\tExperience Design and Russ\\u2019 patented construct, Brand = Experience STORY\\n\\u2022\\tCommit yourself to the job you are currently in entirely\\n\\u2022\\tSelf-examine your journey\\n\\u2022\\tBe curious!\\n\\u2022\\tKnow the difference between job description and the real job\\n\\u2022\\tBe a multi- dimensional marketing athlete\\n\\u2022\\tSocial impact is a moral responsibility, not a strategy\\n\\u2022\\tDeconstruct your brand to understand it to the fullest\\n\\n#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711'