Podcasts Business Brands, Beats & Bytes Album 2 Track 18 Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arbys, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.

Album 2 Track 18 Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arbys, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.

Published: May 15, 2020, 3 p.m.

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: \n\n\u2022\tShow empathy\n\u2022\tFind your version of Second City Players Workshop\n\u2022\tExperience Design and Russ\u2019 patented construct, Brand = Experience STORY\n\u2022\tCommit yourself to the job you are currently in entirely\n\u2022\tSelf-examine your journey\n\u2022\tBe curious!\n\u2022\tKnow the difference between job description and the real job\n\u2022\tBe a multi- dimensional marketing athlete\n\u2022\tSocial impact is a moral responsibility, not a strategy\n\u2022\tDeconstruct your brand to understand it to the fullest\n\n#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711