BROADCASTS.com

Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok
\nFIND UNTAPPD
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\nwebsite: untappd.com\xa0 //\xa0 podcast: untappd.com/podcast
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\nUntappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figured these guys would be able to deliver some solid insights and advice for using Untappd for your brewery.
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\nTalking Points:
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\n \tWhat makes a label successful
\n \tUsing social media channels alongside Untappd
\n \tData and insights pulled from Untappd reviews
\n \tUsing Untappd events for new beer releases
\n \tQR codes for touchless menu links
\n \tEffective ways for using digital beer menus
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\nQuotes:
\n"Then there\u2019s this classic approach where it\u2019s centered around the label\u2026have a very uniform label, maybe the color is different for each beer\u2026 maybe I haven\u2019t had the IPA that is yellow from this brewery, I see it pop up off the shelf\xa0 and I want to check it out." - HARRISON
\n"You\u2019re going to have a profile\u2026doesn\u2019t matter if you\u2019re on an island by Greece or in Detroit, someone is going to check in your beer\u2026Just control that because it is an extension of your brand and if you do nothing more put a label on there, use it as a way to interact with people." - JON
\n"There\u2019s a space you can enter, on Untappd, where you can learn about your customers, about how the perceive your beer, about where they drink it \u201cthis is the best pool beer I\u2019ve ever had\u201d \u201cthis is my go-to beer for the summer\u201d all of these anecdotes you can pull from it." \xa0 - HARRISON
\n"You\u2019re hitting maybe a larger audience\u2026on Facebook with cool information on Untappd. At the same time making people that follow you on Untappd and Facebook feel like feel like they\u2019re part of a bigger experience and now not every checkin is a checkin in a vacuum\u2026Wherever beer fans, make sure they see you made a new beer" - JON
\n"\u2026a lot of times it is new breweries just opening that are spending time pulling honeycombs out of beehives and writing beer names on that\u2026and then by beer 50 they\u2019re like \u2018holy cow\u2019 there are no more honeycombs\u2026The business side of it kicks in and my taproom manager is already doing 20 things let\u2019s not make harvesting bees be one of them, let\u2019s set up a digital board" - HARRISON
\n"With beer releases, make it an event in Untappd. An event in Untappd is unique in that everyone can see them\u2026 People are going to see those pop up in their phone. Those events are linkable, right now if you have an online store or you require people to reserve a spot\u2026You can link inside an Untappd event to whatever space they need to go to make that order. Someone is now a click away on their phone from supporting you." - HARRISON