BROADCASTS.com

Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co.
\nLeah Kuck is the Social Media and PR Specialist for Terrapin Beer Co.
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\nFind Leah online
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\nTwitter:\xa0@crftbeerproject // Instagram:\xa0@craftbeerproject
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\nLeah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the importance of the social media platforms that a\xa0beer brand should\xa0participate in. Leah talks about ways to streamline your social media strategy, setup content planning schedules, use social media tools and applications to help out your workload, and some other general tips on social media for breweries and beer brands. Here are just a few takeaways, tips and useful links.
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\nLeah breaks down the social platforms into the Big 3 and Little 3. Big 3 are Facebook, Instagram, and Twitter. The Little 3 are Untappd, LinkedIn, and Pinterest. All social platforms are important and good to be active on, but the Big 3 are most important.
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\nPlan out your week of content and social media posts and then schedule them into one of the posting tools listed below. Leah likes to look at things going on and then plan content and posts on Monday and Friday of each week.
\nUseful tools for social media management:
\nCoschedule - various marketing and social tools
\nHootsuite - social post tools
\nBuffer\xa0- social post tools
\nSpredfast - content marketing and social tool
\nInstagram bio link tool