Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.\xa0
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode\u2019s read-along selections:
--Blurb:Author: Nanci Sherman
Title: Follow your bliss, not your blisters
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To be consistently and unconditionally happy is the single most important strategy for a good life, but rarely are we taught how. With Follow Your Bliss, Not Your Blisters, you will learn how to think differently and spend the rest of your life just feeling good.\xa0 The principles are simple, yet unforgettable. They grew out of my work as the first Chief Happiness Officer of a global hotel company and expanded to everyday living. This book is not a typical self-help book. It is profound, funny, and will shift your perspectives affecting all areas of your life. In short and easy to digest chapters, you will discover newfound levels of awareness, enlightenment, and overall ease.\xa0 To be happy is to be free of complaints! Achieve what you need to win The Happiness Trifecta:\xa0 1.\xa0 \xa0 Clarity: Improve all your relationships and learn how to fulfill every one of your goals and desires. 2.\xa0 \xa0 Joy: Feel refreshed and renewed without the clutter of recurring thoughts and criticisms. Enthusiasm for life is what you are left with when you, not anyone else, dictates how you feel.\xa0 3.\xa0 \xa0 Mental Fitness: Learn how to flex your happiness muscle and make choices that serve you, not deplete you. Stop the vicious cycle of being annoyed with others and reacting on old \u201ctriggers.\u201d The happiness I speak of is not shallow, a mood, or a mercurial emotion. You will develop new character traits that will alter your destiny. You deserve a lifetime of happiness. The good news is you are just a few thoughts and an "Aha!" away.\xa0 Follow Your Bliss, Not Your Blisters is your companion guide on your personal journey.\xa0\xa0
Happiness is our destiny, but we often bump into reasons and obstacles for why we can\u2019t achieve it in our lives. See all your \u201creasons\u201d for what they really are and live happily ever \u201claughter.\u201d Order now to take your life to a more satisfying level and watch \u201cShift Happen!\u201d Wishing you every happiness,\xa0 Nanci\xa0 The Happiness Expert
Consider the rewards and punishments to spur your reader into action!
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