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In this episode, we are highlighting content from Dreamtalks recorded at Dreamforce 2016 that discusses business and digital transformation. Dreamtalks showcases thought leaders from across numerous industries and professions. Digital transformation is imperative for all businesses, of all sizes. What is Digital transformation? It is the profound changes necessary of business and organizational activities and processes to fully leverage the changes and advances of digital techology. But what does this mean in the Age of the Customer? Empowered customers are shaping business strategy. They expect both consistent and high-value experiences in-person and digitally. Customers don’t care if building these experiences are hard or require a complex, multifunction approachs. They want immediate value and will go elsewhere if you can’t provide it. We’re in a once-in-a-lifetime marketplace shift, where every business needs to turn disruptions into opportunity or fall into the dreaded Digital Darwinian chasm. Hear from George Colony, the Founder, Chairman, and CEO of Forrester Research and one of the most influential thought leaders in the world of business and technology; and Tom Davenport, one of the world’s Top 25 Consultants' and the President's Distinguished Professor in Management and IT at Babson College.