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On episode 12, you get just the behavior bitches! Today we lighten up a bit and talk all about trends. #Trending. How do trends happen. Is there a conspiracy to make your clothes go out of style every other month? How the hell do you keep up with these trends? Do you remember when butterfly clips were all the rage? Like you could not get enough of those clips in your hair. In a world of social media there are always people posting new styles and things you just HAVE to buy to be cool right? Lets behaviorally analyze this and have some laughs at the throwback trends.

Show notes: Some of the articles we mentioned on the podcast!

https://www.mrporter.com/en-gb/journal/the-read/how-do-trends-happen/527?setupsession=false

https://www.psychologytoday.com/us/blog/after-service/201705/the-science-behind-why-people-follow-the-crowd

https://www.forbes.com/sites/onmarketing/2013/06/04/how-brands-become-trends/#89d4cba6b1a

Gladwell, Malcolm, 1963-. (2002). The tipping point : how little things can make a big difference. Boston :Back Bay Books