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Hilariously enough, Ford named its Kluger competitor the Endura. Now they\u2019ve boned it, in Australia, less than two short years after its release. This just satirises itself. The non-enduring Endura - truth once again being weirder than fiction...  

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Ford Oz gave birth to baby Endura here in December 2018, with (one imagines) high hopes of it growing rapidly and taking the lucrative fight to Kluger and CX-9 and Santa Fe and Sorento \u2026 and CX-8, and Subaru Outback, and even Tiguan Allspace. But all of these SUVs continue to out-sell Endura, which couldn\u2019t even match Skoda Kodiaq on sales. Go figure. Well done, Ford. #Consistency.  Even Holden Acadia out-sold Endura - which is, kinda, a neat trick, for a brand that doesn\u2019t actually exist any more.  So far this year, Toyota\u2019s uber-popular Kluger is living proof that mediocrity is the recipe for outright success in seven-seat SUVs. Mediocre Kluger outsold non-enduring Endura by more than seven to one. CX-9 out-sold it more than five to one. This is a race, with absolutely no need for the video referee. Ford\u2019s marketing is so bad that (I\u2019m tipping) most SUV buyers don\u2019t even know that a non-enduring Endura ever existed. And now, of course, it doesn\u2019t.  Not being able to sell a large SUV in \u2018Straya is like not being able to drink 100 long-necks of VB, every hour. Or being unable to find a venomous reptile within 10 feet of the back door.  Not being able to sell a large SUV here is un-friggin\u2019-\u2019Strayan.  So Ford has boned this unappealing vehicle, after selling only 1015 non-enduring Enduras - and I wouldn\u2019t want to be one of those owners, or the 1986 punters who bought one in late 2018 or across 2019. Nobody, statistically, wanted a non-enduring Endura, new. Nobody, statistically, is gunna want yours at resale time, used, with three years of your residual farts infused into the seats.   The term \u2018depreciation dog\u2019 springs to mind. Buying a depreciation dog is, of course, a great way to burn cash, and I want you to know that this is not merely idle speculation in this case:  According to Redbook, if you had purchased in 2018 a range-topping non-enduring Endura Titanium at launch for about $68,000 (before on-road costs) it\u2019d trade for about $38,800 today, on average. You\u2019d burn just over $29,000.  If, instead, you\u2019d come to your senses at the 11th hour and procured alternatively a range-topping Mazda CX-9 Azami, for about $66,500, it\u2019d trade today for about $45,000, and you\u2019d burn only about $21,500.  This puts you $7500 behind, in just 23 months, in the Ford. Imagine getting $80 a week and just throwing it out the window, arbitrarily, every Friday afternoon. Because that\u2019s what non-enduring Endura buyers have been doing, effectively.   Look, the kindest I can be is to say: It\u2019s probably OK to buy a Ranger or an Everest. There\u2019s a reasonable demand for them, used. But as for the rest of the SUVs and all the cars bearing the blue-oval badge...  ...the risk of your resale value making like Dresden on February 15th, 1945, over the next three to five years is rather high. Some would say, unacceptably so, and I would be one of those saying that.