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Running your tyres at the correct pressure is guaranteed to extend their life. That\u2019s an $800 investment (or more) for most people. Plus it makes a huge difference to your safety in an emergency. The only problem is: What\u2019s the Goldilocks pressure for your car?

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This is a simple question with a not-so simple answer. 

I look at it like this: If you\u2019re just an average driver with no real enthusiasm for driving, open the driver\u2019s door, find the tyre placard (it\u2019s on a sticker in the door frame) and run with the manufacturer\u2019s recommended pressures.  

If you\u2019re a bit of a leadfoot, you can bump the pressure up by 10-20 per cent. So, if the manufacturer recommends 32psi all round, 36-38 is gunna be fine. You\u2019ll get better dynamic performance, and about the same wear rate, but possibly slightly less compliant ride. It\u2019s a better balance for more assertive driving.  

For 90 per cent of people out there on the road today, this is sufficient to maximise your safety and minimise your contribution to the profits of Pirelli, Continental, Michelin, Dunlop, Goodyear, or Bridgestone, et. al. (And whatever you do, don\u2019t buy cheap tyres from unknown brands. I\u2019m convinced they\u2019re just not as good at saving your neck when the chips are down.  

But if you\u2019re a proper driving enthusiast, you might want to approach this a little differently. You'll have to watch the video for that explanation (as I ad-libbed it).
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