A studio can spend millions of dollars promoting a movie, but we're still most likely to see it when it's recommended by a friend.\xa0 This week, Pat and the team discuss the difference in impact that hearing something directly from another person can have.\xa0\xa0
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To listen to the Working Genius Podcast: https://www.workinggenius.com/podcast
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This week's unpaid ad: https://soppycid.com/