EP 23: The majority of small businesses fail within the first 5 years of launching. For creative professionals branching off on their own, the reality may be very similar. There is a myth that if you understand the technical work of a business, then you understand the business that does the technical work. This is not true. For all business owners, we hold 3 different personality traits that need harmony and balance; the entrepreneur, the manager, and the technician. Citing Michael E. Gerber's book, "The E-Myth Revisited", I'll talk about how we can apply this concept to our own creative businesses and create greater self-awareness.
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