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I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art.

Let\u2019s start with the overly complicated idea. Your brand is YOU. It\u2019s not just a font, page header, or logo. It\u2019s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand display. I\u2019ll explain more in this episode, but that\u2019s the simple gist of it.

This episode is a section of my book Mural Money on the subject of how to elevate, potentially harm, and take ownership of your brand. I\u2019ll tell stories of how I was able to do all of that (yes, including harm my brand by making poor decisions) in these 2 chapters.

I had to include this part in the book because these were big lessons learned the hard way. Every time I\u2019m introduced to a new artist and I see them do things like dressing inappropriately, constantly showing up late, or doing anything that hurts their brand, I can\u2019t help but think, Noooo it\u2019s so hard to come back from that. So, this is my shoutout to my younger self if that were possible, and anyone new to the idea of being your own boss.

If you liked this sneak peek chapter of my book: Mural Money, then I highly encourage you to get the audio version of the full book with over 15 hours of listening inspiration. I\u2019m currently running a special of just $17 for the audio version at MuralMoney.com that comes with a bunch of extras like my art supply list, pricing guide, recommended book/podcast list, and much more.

I filled this book with tips from my journey of building a profitable mural career, plus I\u2019ve included the best of the best advice from guests I\u2019ve interviewed on this podcast. It\u2019s my most affordable all-in-one book of advice on art+business and if you enjoy listening to me here, I know you\u2019ll enjoy the book too because I read it myself. The book is available on Amazon and Audible, normally for $25, but if you go to MuralMoney.com that\u2019s where you can grab the special $17 deal while it lasts. If you haven\u2019t listened to my book yet, this is your sign to do it!

Anyway, let\u2019s get to it. Let me know what you think of this week\u2019s episode all about creating your brand.

www.MuralMoney.com
www.ArtistAcademy.co