106. Mindful Branding with Elyse Dodge
This week\u2019s episode features LA based contemporary landscape artist Elyse Dodge. I thoroughly enjoyed getting to meet Elyse and this was yet another reminder as to why I started this podcast. Elyse was a joy to talk to and also a great insight into the branding aspect of art business. I think that we, myself included, get caught up in trying to make our art the most affordable option for our customer. It\u2019s all about deals and discounts, but what about quality? I\u2019m not just talking about our ability to paint. What about the quality of the products we make available that ultimately are a direct representation of ourselves? We are what we put out. If we\u2019re using the \u201cmost affordable\u201d print paper or selling our art on cheap China made items because that\u2019s the easiest option, but what does that say about your brand? As someone who did not grow up with anything luxury, I tend to price my art at what I deemed affordable as a kid, which makes no sense. It\u2019s hard to get out of that penny-pinching mindset. Although there\u2019s nothing particularly wrong with that but I just want to shed a little light on the other side of branding. Elyse does an amazing job at describing why her brand is set up the way it is and I\u2019m completely for it. You go girl. Let me know what you think of this week\u2019s episode with Elyse Dodge.
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