Gaining Social Proof as an Artist

Published: Aug. 3, 2022, 5 a.m.

Episode 04: Michael Facchinello Founder and CEO of Altamira shares about his exciting new venture Altamira.art, an online communal marketplace for artists, art fans, critics, and collectors. Altamira\u2019s focus is on helping artists gain social proof, and sell their work to the burgeoning collector base stemming from the tech and startup world. Micheal and Isotta discuss the importance of writing about and critiquing emerging artists' work. The discussion centers around Altamira\u2019s vision of democratizing the art buying process by removing the traditional art world gatekeepers. Part 1 of the discussion concludes with Micheal explaining Shoot Portraits Not People, a physical NFT and social justice project Altamira supported in the wake of the Uvalde attack.\xa0

* Opening clip 'How to tap into that Big Shift Energy' by Creative Career Coach Lauryn Hill\xa0

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Show Notes:

Welcome to this week\u2019s episode of Art Is... a podcast for artists where Michael Facchinello, founder and CEO of Altamira, narrates his experience in the art and business industries and how they both collide in his future to create the perfect merge of artist appreciation, art education, promotion of good causes, and recognition for all.


Michael\u2019s career changes with one question: "How can you improve the art world?\u201d No online platforms do anything different than Amazon or an art gallery and selling art is not just any e-commerce transaction. Michael\u2019s motivation begins to sputter and soon he will be giving artists an appreciation and a career they have long yearned for.


Join Isotta on today\u2019s episode as Michael Facchinello gives us a glimpse into the world of Altamira and the magic of making the world a more cohesive place through knowledge, a platform, and a passion superseding the artist itself.\xa0


Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or on your favorite podcast platform.


Topics Covered:

  • How an artist can gain recognition
  • Art is not for the e-commerce
  • The advantages of social proof as an Artist
  • Lack of education about Art


Resources Mentioned:


Guest Info

Connect with Michael Facchinello on Instagram and his bio and website.


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