Podcasts Business Entrepreneurship Apparel Success HUGE Mistake 99% Of Clothing Brands Make - Clothing Line Advice

HUGE Mistake 99% Of Clothing Brands Make - Clothing Line Advice

Published: Oct. 8, 2019, 6:16 p.m.

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About This Video:

In this video, Rob talks about the problem with tracking your "vanity metrics" for your clothing brand - and not spending enough time tracking and improving your "actionable metrics". Vanity metrics are things like followers, likes, subscribers, traffic, etc. Actionable metrics are things that actually tell you how your clothing line is doing like conversion rate, return on marketing spend, customer acquisition cost and customer lifetime value.