Not-so-little Trademark Faux Pas Leaves Safaricom and Craft Silicon Red-faced

Published: Aug. 15, 2016, 6:40 a.m.

b'Safaricom and Craft Silicon both took an \\u201cL\\u201d this past week.\\n\\nAs it turns out, they neglected to trademark the Little Cabs brand name before launching their ride-sharing service some weeks ago. And now, they\\u2019ve had to drop the word \\u201cCab\\u201d from their brand after the \\u201cLittle Cab\\u201d trademark-holder went to court to defend his right to use that name. From now on, they are to be known as Little.\\n\\nThe whole situation is more than a little embarrassing to say the least, and reminds me of the wisdom MiPhone Founder and CEO, Alpesh Patel shared on the show some months ago, about how important it is to \\u201cdot the i\\u2019s and cross the t\\u2019s\\u201d when it comes to securing one\\u2019s commercial intellectual property. Nevertheless, I\\u2019m sure the folks at Safaricom and Craft Silicon have learned their lesson.\\n\\nThis week\\u2019s African Tech Round-up also features a chat Andile Masuku had with Brendan Horan. Brendan is an executive vice president of MiX Telematics\\u2014 a fleet and mobile asset management solutions business that\\u2019s listed on both the Johannesburg and the New York Stock Exchanges, as well as the Managing Director of MiX Telematics\\u2019 African business.\\n\\nListen in to hear how Brendan\\u2019s company goes about applying a Software-as-a-Service (SaaS) delivery model to deliver solutions to customers in more than 120 countries around the world, how the global AI and machine learning trend is impacting their corporate\\u2019s strategy, and how Brendan deals with the challenge of growing the firm\\u2019s African business in hugely varied markets across the continent.\\n\\nMusic Credits:\\nMusic by Kevin MacLeod (incompetech.com)\\nMusic licensed under Creative Commons: By Attribution 3.0'