UX Week 2008 | Well Always Have Paris: What Makes a Memorable Service Experience?
Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from \u201cWe\u2019ll Always Have Paris \u2013 What Makes a Memorable Service Experience.\u201d
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\nWe explore the six key elements about what it takes to design services that keep people coming back for more.
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\nWe probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied.
\nJennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.