UX Week 2008 | UX Week Keynote Discussion: Peter Merholz and Don Norman
UX Week 2008 kicked off with an on-stage conversation between the President and founder of Adaptive Path, Peter Merholz, and industry legend Don Norman. Don wrote the founding text on user-centered design, entitied, \u201cThe Design of Everyday Things\u201d, and also coined the term \u201cuser-experience\u201d while at Apple in the early 1990s.
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\nThey talk about the importance of the semantic differences around common issues in business like ROI from a design perspective, the necessity to look beyond the \u201call mighty dollar,\u201d the importance of being passionate about your ideas, and knowing ultimately all team members want to create great products and services for other people.
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\nDon shares his insights about the UX Week presentation given by Microsoft\u2019s Jensen Harris around the usability of the Ribbon in the latest version of MS Office as well as the exciting future that lies ahead for all in the UX field.