UX Week 2008 | Unpacking Stories to Serve People Better
Indi Young talks about the importance of continuing to ask \u201cwhy\u201d enough times to get to the core reasons for any individuals\u2019 behavior or actions and how to convert stories into mental models. Her workshop \u201cUnpacking Stories to Server People Better\u201d includes these themes and more.
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\nWe discuss the elegant way in which mental models can provide a visual representation of these behaviors and support elements that foster the likely repetition of any action.
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\nIndi also talks briefly about how her book from Rosenfeld media, \u201cMental Models \u2013 Aligning Design Strategy with Human Behavior,\u201d can help others create these visual tools.