90: Seth Godin: Tackling Climate Change with The Carbon Almanac
Matt Matern interviews Seth Godin about The Carbon Almanac, created by 300 volunteers to clarify climate change and promote systemic solutions.
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\nGodin critiques the "carbon footprint" concept for shifting blame to consumers and emphasizes changes in four areas: transitioning from coal, finding concrete alternatives, promoting electric vehicles, and addressing cattle farming.\xa0
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\nHe advocates for fair carbon pricing and reduced plastic use, urging community action and discussions to drive systemic change.