Why Customer Complaints are a Valuable Business Asset

Published: March 2, 2016, 7 p.m.

You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively? I ve always found constructive criticism to be much more useful than praise. And even angry complaints can contain valuable feedback. Tuning out everything but the nice stuff is clearly a bad... Listen to episode