John Lee Dumas on Discovering Exactly Who You're Speaking To

Published: Oct. 27, 2015, 2 p.m.

You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients. You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but... Listen to episode