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b'Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she\\u2019s committed to empowering 1000 women to earn $100,000 through digital products.

She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online courses and podcast.

TAKEAWAYS:

+ Monica\\u2019s surface-level superpower is consistency. Showing up day after day has allowed her to build her business in a sustainable, long-term way. Her deeper super power is that has both an integrator and a visionary brain. Meaning, she can be working \\u201cin\\u201d the business and \\u201con\\u201d the business at the same time.

+ For Monica ethics is the most important part of the selling process. For her, and how she approaches this, it\\u2019s being completely upfront with each testimonial, case study, and when she shares her own story, and painting the entire picture for her audience.

+ When you put too much into a digital product with the guise of \\u201cserving others\\u2019, it actually overwhelms your buyers, making it hard to help them to get results. Monica refers to this as the \\u201cboiling the ocean\\u201d approach.

+ The ripple effect that Monica is creating through her employees, her children, and the impact her clients and students are creating is something that Monica refers to as microeconomies.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode261

Attend Monica\\u2019s upcoming training, Digital Product Dash: www.monicafroese.com/allisonhardy

Find Monica on Instagram: https://www.instagram.com/moncia.froese

Learn more about the 6-Figure Mompreneur Method:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today\\u2019s episode, can you do us a favor and leave us a rating and a review on Apple Podcasts? The more ratings and reviews we receive, the more Apple Podcasts pushes the podcast to more people, which means the more people we can help! Thank you for your continued support and for listening!

Music courtesy of www.bensound.com'