EP 380 | Storytelling to create connection featuring April Adams Pertuis
April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.
She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.
As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always \u201ceverybody has a story\u201d and that story is a powerful beacon used to shine a light for others.
TAKEAWAYS:
- Don\u2019t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way.\xa0
- Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your \u201cbefore\u201d because that\u2019s probably where they are now. It all starts with them seeing themselves in your story.
- Your story doesn\u2019t have to be in chronological order. We all have lots of stories to tell, but we also don\u2019t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned.\xa0
Visit the blog post that goes along with this episode for more resources
Listen to April\u2019s podcast The Inside Story Podcast
Download April\u2019s Story Arc Framework
Hang out with April on Instagram
Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison on Instagram
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Music courtesy of www.bensound.com