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Published: March 13, 2023, 5 a.m.

Social media is changing, there\u2019s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the \u201ceverything is content\u201d trend is Queen!

In this episode, I want to share with you what I\u2019m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.

TAKEAWAYS:

• It\u2019s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.
• It\u2019s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.
• Shows my values, without me having to show up on Stories.
• Test the content first in Stories, when it gets engagement, then I turn it into a Reel.

RESOURCES:

To find the blog post that accompanies this episode click here

Follow @shinewithnatasha for Instagram help

Check out an example of a \u201ceverything is content\u201d Reel from Allison\u2019s Instagram account

Grab a $7 trial for your first month in the Funnel of the Month Club

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com