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Dashboard: The Marketing Crapshoot
This week, Gene Marks tells Loren Feldman why he thinks investing in small business marketing is a lot like going to Vegas or Atlantic City\u2014especially if you don\u2019t have good data. But, he says, there are things you can do to improve your odds. Gene and Loren also discuss why Gene is rethinking the CRM systems he recommends, why business travel is coming back stronger than many expected, and why we\u2019re experiencing both a labor shortage and a wave of layoffs at the same time.