The Three Month Vacation Podcast

The Three Month Vacation Podcast

347 episodes

Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.

Podcasts

Rerun 03 Effective Sales Tactics: How To Create Bonuses For Your Products Or Services

Published: Jan. 6, 2024, 1 a.m.
Duration: 15 minutes 50 seconds

Listed in: Business

Rerun-002 How To Get Unstuck Bit By Bit (And Why Speeding It Up Doesn't Usually Work)

Published: Dec. 29, 2023, 11 p.m.
Duration: 30 minutes 43 seconds

Listed in: Business

Rerun 01 Why A Walk In The Forest Reinvigorates Our Busy, Stressful Lives

Published: Dec. 23, 2023, 3 a.m.
Duration: 13 minutes 9 seconds

Listed in: Business

How to get clients to go from "NO" to "YES" (And why the right mindset is crucial)

Published: Dec. 8, 2023, 11 p.m.
Duration: 12 minutes 49 seconds

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The "Blindingly Obvious Reason" That Drives Success in Almost Any Sphere

Published: Dec. 2, 2023, midnight
Duration: 21 minutes 42 seconds

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The Myth of Poor Memory (And How to Overcome It Instantly)

Published: Nov. 25, 2023, midnight
Duration: 12 minutes 52 seconds

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How to create an intensely curious first line for your article

Published: Nov. 10, 2023, 11 p.m.
Duration: 12 minutes 42 seconds

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Overwhelmed with Too Much to Learn? How To Solve The Problem Once and For All

Published: Oct. 27, 2023, 11 p.m.
Duration: 8 minutes 4 seconds

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Why a "Lack of Memory" Causes You to be Less Talented in Life

Published: Oct. 20, 2023, 11 p.m.
Duration: 16 minutes 34 seconds

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The Results Paradox: Why We Have to Keep Searching for New Clients

Published: Oct. 14, 2023, midnight
Duration: 25 minutes 44 seconds

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The Not So Obvious Angles For Succeeding In Life

Published: Oct. 9, 2023, 11 p.m.
Duration: 31 minutes 34 seconds

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Why "Dribbling" is better than "Practice, Practice, Practice"

Published: Sept. 29, 2023, 11 p.m.
Duration: 12 minutes 53 seconds

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How to Stay on Track With Your Goals (Without Depending on Willpower): Guest appearance by Keira Menon

Published: Sept. 23, 2023, midnight
Duration: 14 minutes 32 seconds

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Why Willpower is Weak (And How Numbers Help You Stay on Track Instead)

Published: Sept. 16, 2023, midnight
Duration: 13 minutes 39 seconds

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Re-run 06 The Paradox of Motivation and Burnout (And Where To Draw the Line)

Published: Sept. 9, 2023, midnight
Duration: 22 minutes 35 seconds

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Re-Run 05 Why You May Be Scaring Clients Away From Your Sales Page (And How A Simple Fix Can Bring Them Back)

Published: Sept. 2, 2023, midnight
Duration: 27 minutes 31 seconds

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Re-run 04 Why Do Clients Sign Up? Understanding The Core Motivations That Attracts Clients

Published: Aug. 26, 2023, midnight
Duration: 28 minutes 37 seconds

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Rerun 3 - How To Become Fluent At Almost Any Skill In A Matter Of Weeks (And What Stops Us From Being Fluent)

Published: Aug. 23, 2023, midnight
Duration: 28 minutes 39 seconds

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Storytelling: How To Edit A Story (And Why Relevance Is The Key To Editing Any Story)

Published: Aug. 12, 2023, midnight
Duration: 22 minutes 59 seconds

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Feeling Overwhelmed? How to stop (And Why Some People Are Always Overwhelmed And Others Arent)

Published: Aug. 5, 2023, midnight
Duration: 28 minutes 12 seconds

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Why writing down what delights you can help reduce anxiety and stress

Published: July 29, 2023, midnight
Duration: 17 minutes 12 seconds

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How to create a stunningly good opening story for Zoom (without having to write it yourself)

Published: July 22, 2023, midnight
Duration: 20 minutes 6 seconds

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How to re-oxygenate sales instantly (with little or no effort at all).

Published: July 15, 2023, midnight
Duration: 23 minutes 14 seconds

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Stories from the South of Spain

Published: July 8, 2023, midnight
Duration: 19 minutes 51 seconds

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How I used Chat GPT (and YouTube) to create a flawless transcript

Published: July 1, 2023, midnight
Duration: 10 minutes 34 seconds

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Balanced Feedback: Why People Want Endless Amounts of it

Published: June 23, 2023, noon
Duration: 26 minutes 58 seconds

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How To Write a Non-Icky Blurb When Describing Your Achievements

Published: June 16, 2023, noon
Duration: 15 minutes 26 seconds

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Why We Struggle With Writing Well (And How Your Brain is Trying to Drive You Crazy)

Published: June 10, 2023, midnight
Duration: 22 minutes 42 seconds

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Why Business Philosophy Creates a Uniqueness Factor (Even When Clients Don't Know You At All)

Published: June 3, 2023, midnight
Duration: 25 minutes 11 seconds

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How to Systematically Generate a Uniqueness (Even If You've Struggled With It Before)

Published: May 27, 2023, midnight
Duration: 21 minutes 26 seconds

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Why Clients Behave "Irrationally" and Buy Your Products (Even When They Already Have Enough).

Published: May 20, 2023, midnight
Duration: 23 minutes 34 seconds

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The Myth of The Oversaturated MarketAnd Why Even AI Doesn't Matter

Published: May 13, 2023, midnight
Duration: 27 minutes 20 seconds

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Rerun 6: Three Unusually Zany Tips To Change Your Mindset (And Behaviour)

Published: May 5, 2023, 11 p.m.
Duration: 14 minutes 51 seconds

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Rerun 5: Why List Building Fails (And How To Avoid The Almost Obvious Failure)

Published: April 28, 2023, 11 p.m.
Duration: 21 minutes 26 seconds

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Rerun 4: How To Restart A Stalled Project: The Middle Of The Project Method

Published: April 21, 2023, 11 p.m.
Duration: 13 minutes 51 seconds

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Rerun 3 Why You Should Not Write Like An Author When Writing Articles

Published: April 14, 2023, 11 p.m.
Duration: 16 minutes 1 second

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Rerun 2: How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention

Published: April 7, 2023, 11 p.m.
Duration: 19 minutes 15 seconds

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Rerun 1: How To Get Clients When You Are Starting Up (With A Humble Checklist)

Published: March 31, 2023, 11 p.m.
Duration: 18 minutes 18 seconds

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Why Does Learning Seem to Take Forever? The Surprising Reasons Behind Slow Learning

Published: March 24, 2023, 11 p.m.
Duration: 25 minutes 39 seconds

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Why "A Walk in the Forest" Reinvigorates Our Busy, Stressful Lives

Published: March 17, 2023, 11 p.m.
Duration: 13 minutes 9 seconds

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Will AI and ChatGPT replace you as a writer?

Published: March 10, 2023, 11 p.m.
Duration: 32 minutes 4 seconds

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How to write non-boring metaphors in your articles (while using rather boring situations )

Published: March 3, 2023, 11 p.m.
Duration: 13 minutes

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How to write non-boring metaphors (while using rather boring situations)

Published: Feb. 24, 2023, 11 p.m.
Duration: 23 minutes 11 seconds

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Why the smallest offline meet-up can be more beneficial than zoom or email

Published: Feb. 17, 2023, 11 p.m.
Duration: 24 minutes 26 seconds

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The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)

Published: Feb. 10, 2023, 11 p.m.
Duration: 24 minutes 15 seconds

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Bumpity-Bump Travel Stories

Published: Feb. 3, 2023, 11 p.m.
Duration: 22 minutes 50 seconds

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How Planning Gets Quickly Derailed (When You Don't Have a Stop-Doing List)

Published: Jan. 27, 2023, 11 p.m.
Duration: 17 minutes 23 seconds

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Rerun 6: Chaotic Week? How To Use The Goldilocks Method To Get Things Back On Track

Published: Jan. 20, 2023, 11 p.m.
Duration: 8 minutes 8 seconds

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Rerun 5: Why You Should Pay Attention To Giving (And Why Receiving Is Just as important)

Published: Jan. 13, 2023, 11 p.m.
Duration: 31 minutes 13 seconds

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Rerun 4: The Simple Logic of Email Frequency (And How It Helps Sustain A Business)

Published: Jan. 6, 2023, 11 p.m.
Duration: 23 minutes 38 seconds

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Rerun 3: Why "write every day" is seriously misunderstood (and why it prevents us from writing every day)

Published: Dec. 30, 2022, 11 p.m.
Duration: 20 minutes 37 seconds

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Rerun 2: Why being "late to the party" is not a crisis for your business

Published: Dec. 23, 2022, 11 p.m.
Duration: 31 minutes 56 seconds

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Rerun 1: How To Create Bonuses Out Of Thin Air (And Still Make Them Extremely Desirable)

Published: Dec. 16, 2022, 11 p.m.
Duration: 15 minutes 50 seconds

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Why Would They Choose Me? Getting Past A Mental Block

Published: Dec. 2, 2022, 11 p.m.
Duration: 27 minutes 20 seconds

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How "pros" practice differently than you (and therefore get superior results)

Published: Nov. 25, 2022, 11 p.m.
Duration: 21 minutes 14 seconds

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How to Become Fluent at Almost Any Skill in a Matter of Weeks (And What Stops Us From Being Fluent)

Published: Nov. 18, 2022, 11 p.m.
Duration: 28 minutes 39 seconds

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Sales Pages: How to avoid procrastinating and fix three core elements- Part 1

Published: Nov. 4, 2022, 11 p.m.
Duration: 28 minutes 4 seconds

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How to get in a state of playand not be stressed all the time

Published: Oct. 28, 2022, 11 p.m.
Duration: 22 minutes 19 seconds

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Why Is Storytelling So Important in Marketing?

Published: Oct. 21, 2022, 11 p.m.
Duration: 14 minutes 20 seconds

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Why We StallAnd How To Pull Out of the Mess

Published: Oct. 14, 2022, 11 p.m.
Duration: 15 minutes 9 seconds

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How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

Published: Oct. 8, 2022, 1 a.m.
Duration: 13 minutes 41 seconds

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Why I keep writing articles (despite having written for 22 years).

Published: Sept. 17, 2022, midnight
Duration: 16 minutes 23 seconds

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The 5000bc story (Part 2): When the diversion turned out to be better than the destination

Published: Sept. 10, 2022, midnight
Duration: 22 minutes 40 seconds

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The 5000bc story (Part 1): The ups and downs

Published: Sept. 3, 2022, midnight
Duration: 27 minutes

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Why kids seem to learn faster than adults (Part 2)

Published: Aug. 27, 2022, midnight
Duration: 19 minutes 30 seconds

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Why kids seem to learn faster than adults

Published: Aug. 20, 2022, midnight
Duration: 21 minutes 17 seconds

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Why Sales Pages Are Annoyingly Difficult To Write..

Published: Aug. 14, 2022, 2 a.m.
Duration: 24 minutes 44 seconds

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Why some people are always overwhelmed (and others arent)

Published: Aug. 5, 2022, noon
Duration: 28 minutes 12 seconds

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Audience Building: Three compelling concepts from David duChemin

Published: July 30, 2022, midnight
Duration: 26 minutes 12 seconds

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The counterintuitiveyet simple strategyto completing courses and books

Published: July 23, 2022, midnight
Duration: 12 minutes 58 seconds

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Re-Run 6 Why Writing Is So Exhausting (And How You Can Make It Less Of A Chore)

Published: July 8, 2022, noon
Duration: 23 minutes 41 seconds

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Re-Run 05 Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)

Published: July 1, 2022, noon
Duration: 19 minutes 1 second

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Rerun 4: The Real Goal Of Productivity (And How it Helps You Waste More Time)

Published: June 25, 2022, midnight
Duration: 9 minutes 21 seconds

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How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)

Published: June 11, 2022, 1 a.m.
Duration: 31 minutes 47 seconds

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Rerun 1- How The Doorway Principle Lets You Get Started (Even When Youre Not Known In Your Industry)

Published: June 4, 2022, 12:12 a.m.
Duration: 14 minutes 13 seconds

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The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

Published: May 30, 2022, 6 a.m.
Duration: 23 minutes 38 seconds

Listed in: Business

Storytelling: Why Fairy Tale Endings Are Unnecessary for Article Writing

Published: May 21, 2022, 12:01 a.m.
Duration: 25 minutes 45 seconds

Listed in: Business

Storytelling: Why "relevance" is the key to editing a story

Published: May 13, 2022, noon
Duration: 22 minutes 59 seconds

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Storytelling: Why starting with the "stuck point" creates intense stories

Published: May 7, 2022, midnight
Duration: 28 minutes 39 seconds

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Why Storytelling Needs Thumpity-Thump-Thump-Thump-Thump

Published: April 30, 2022, midnight
Duration: 28 minutes 48 seconds

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How to create a small 2-minute sales pitch

Published: April 23, 2022, midnight
Duration: 27 minutes 44 seconds

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The Charlie Brown Moment: Why We Choke Under Pressure

Published: April 8, 2022, noon
Duration: 20 minutes 51 seconds

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Sandwiching: How to create a perfect crescendo for your story using a "sandwich"

Published: April 1, 2022, 11 a.m.
Duration: 23 minutes 25 seconds

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Storytelling: How to decide which facts to keep and which ones to drop

Published: March 25, 2022, 11 p.m.
Duration: 18 minutes 57 seconds

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The Eternal Sales Page Dilemma-How to choose the precise headline to get clients interested

Published: March 18, 2022, 11 p.m.
Duration: 23 minutes 35 seconds

Listed in: Business

Why being "late to the party" is not a crisis for your business

Published: March 11, 2022, 11 p.m.
Duration: 31 minutes 56 seconds

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How a simple "five point questionnaire" helped me write my sales page (and saved me a ton of time as well).

Published: March 4, 2022, 11 p.m.
Duration: 19 minutes 59 seconds

Listed in: Business

U-Turn

Published: Feb. 25, 2022, 11 p.m.
Duration: 6 minutes 35 seconds

Listed in: Business

How to get unstuck bit by bit (and why speeding it up doesn't usually work)

Published: Feb. 18, 2022, 11 p.m.
Duration: 30 minutes 43 seconds

Listed in: Business

Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

Published: Feb. 12, 2022, 4 p.m.
Duration: 17 minutes

Listed in: Business

Why Do Clients Leave Your Community

Published: Feb. 4, 2022, 11 a.m.
Duration: 16 minutes 55 seconds

Listed in: Business

How to get version 1 of The Brain Audit

Published: Dec. 24, 2021, 11 p.m.
Duration: 4 minutes 53 seconds

Listed in: Business

Why You Should Pay Attention To Giving (And Why Receiving Is Just as important)

Published: Dec. 17, 2021, 11 p.m.
Duration: 31 minutes 13 seconds

Listed in: Business

How random pieces of advice from friends and bosses help me keep my focus

Published: Dec. 10, 2021, 11 p.m.
Duration: 19 minutes 56 seconds

Listed in: Business

Why we struggle to acquire skills (and how the mindset of the teacher is the root cause)

Published: Dec. 3, 2021, 11 p.m.
Duration: 18 minutes 1 second

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Scaring Clients Away From Your Sales Page?

Published: Nov. 26, 2021, 11 p.m.
Duration: 27 minutes 31 seconds

Listed in: Business

Why "write every day" is seriously misunderstood (and why it prevents us from writing every day)

Published: Nov. 19, 2021, 11 p.m.
Duration: 20 minutes 37 seconds

Listed in: Business

How To Get Clients Comfortable On Zoom

Published: Nov. 12, 2021, 11 p.m.
Duration: 32 minutes 47 seconds

Listed in: Business

The Paradox of Motivation and Burnout (And Where To Draw the Line)

Published: Nov. 5, 2021, 11 p.m.
Duration: 22 minutes 35 seconds

Listed in: Business

Chaotic Week? How To Use The Goldilocks Method To Get Things Back On Track

Published: Oct. 29, 2021, 11 p.m.
Duration: 8 minutes 8 seconds

Listed in: Business

The Real Goal of Productivity (And How it Helps You Waste More Time)

Published: Oct. 22, 2021, 11 p.m.
Duration: 7 minutes 11 seconds

Listed in: Business

Why restricting the numbers of sales increased profits (and gave us more downtime)

Published: Oct. 15, 2021, 11 p.m.
Duration: 21 minutes 19 seconds

Listed in: Business

Why do clients sign up? Understanding the core motivations that attracts clients.

Published: Oct. 8, 2021, 11 p.m.
Duration: 28 minutes 37 seconds

Listed in: Business

How the doorway principle lets you get started (even when you're not known in your industry)

Published: Oct. 1, 2021, 11 p.m.
Duration: 17 minutes 22 seconds

Listed in: Business

How to get re-started (when you've been blown off course)

Published: Sept. 25, 2021, midnight
Duration: 16 minutes 19 seconds

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Why High Conflict is Tearing Us Apart (And How To Sidestep the Chaos)

Published: Sept. 18, 2021, midnight
Duration: 36 minutes 22 seconds

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How To Create Bonuses Out Of Thin Air (And Still Make Them Extremely Desirable): Part 2

Published: Sept. 11, 2021, midnight
Duration: 15 minutes 50 seconds

Listed in: Business

How To Create Bonuses For Your Products Or Services: Part 1

Published: Sept. 4, 2021, midnight
Duration: 24 minutes 42 seconds

Listed in: Business

Why You Should Never Trust A Silent Customer

Published: Aug. 28, 2021, midnight
Duration: 12 minutes 54 seconds

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Why We Do What We Do Ay Psychotactics: Origin Stories

Published: Aug. 21, 2021, midnight
Duration: 22 minutes 46 seconds

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Why We Do What We Do At Psychotactics: Origin Story Series

Published: Aug. 14, 2021, midnight
Duration: 22 minutes 49 seconds

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What I Learned From Children (And How It Lowered My Stress Levels)

Published: Aug. 7, 2021, midnight
Duration: 16 minutes 33 seconds

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How To Avoid High ConflictEven When You Don't Agree WIth The Idea

Published: July 31, 2021, midnight
Duration: 5 minutes 17 seconds

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How To Get Your Foot In The Door (With A Humble Checklist)

Published: July 24, 2021, midnight
Duration: 18 minutes 18 seconds

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The "Coats of Paint" system to break out of the curse of perfection

Published: July 17, 2021, midnight
Duration: 23 minutes 35 seconds

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Why Happiness Eludes Us (And Why It's Been Around All The Time)

Published: July 10, 2021, midnight
Duration: 6 minutes 5 seconds

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The Power of Deflection (Why It's a Crucial Strategy On An Interview).

Published: July 3, 2021, midnight
Duration: 24 minutes 50 seconds

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Why Understanding The Faces of Overwhelm Helps You Sidestep Frustration

Published: June 26, 2021, midnight
Duration: 29 minutes 38 seconds

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Three Unusually Zany Tips to Change Your Mindset

Published: June 19, 2021, midnight
Duration: 14 minutes 51 seconds

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Re-Run: Why You Don't Need Clickbait Headlines To Get Clients (The Power Of Normal Headlines)

Published: June 12, 2021, midnight
Duration: 11 minutes 19 seconds

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Re-Run: The Contrarian Mindset (How To Think Differently Under Normal Business Circumstances)

Published: June 5, 2021, midnight
Duration: 29 minutes 48 seconds

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Re-Run: How To Systematically Manage The Pre-Sell Of Your Product or Service

Published: May 29, 2021, midnight
Duration: 26 minutes 45 seconds

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Re-Run: The Mastermind Mindset (How To Harness It Across Your Business)

Published: May 22, 2021, midnight
Duration: 15 minutes 44 seconds

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Re-Run: Three Bizarre Learning Principles (And Why We Struggle With Learning)

Published: May 15, 2021, midnight
Duration: 32 minutes 49 seconds

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Re-run: How To Be A Source Of Inspiration To Others

Published: May 8, 2021, midnight
Duration: 7 minutes 47 seconds

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Three Ordinary Aspects of Writing (That We Forget To Implement Consistently).

Published: April 30, 2021, noon
Duration: 20 minutes 56 seconds

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How Subsets Help You Gain Momentum In Business (And Gain New Clients Too!)

Published: April 24, 2021, midnight
Duration: 13 minutes 41 seconds

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Free vs Paid Content: Will clients buy if you give away a lot of free stuff?

Published: April 17, 2021, midnight
Duration: 20 minutes 39 seconds

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Why unnecessary obstacles make writing so exhausting

Published: April 10, 2021, midnight
Duration: 27 minutes 17 seconds

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How to audit your information product in four systematic steps

Published: April 2, 2021, 11 p.m.
Duration: 14 minutes 22 seconds

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Why list-building fails (and how to avoid the almost obvious failure): Part 1

Published: March 19, 2021, 11 p.m.
Duration: 21 minutes 26 seconds

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The Middle of the Project method: Where to restart a stalled activity

Published: March 12, 2021, 11 p.m.
Duration: 13 minutes 51 seconds

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Part 2. What Makes Articles Dull? The Curse of Writing Like an Author

Published: March 5, 2021, 11 p.m.
Duration: 20 minutes 7 seconds

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What Makes Articles Dull? The Curse of Writing Like an Author

Published: Feb. 26, 2021, 11 p.m.
Duration: 16 minutes 1 second

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The Dual Boomerang system of learning (that helps me get to the finish line).

Published: Feb. 19, 2021, 11 p.m.
Duration: 11 minutes 1 second

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Why clients leaveand why lack of community is one of the big problems.

Published: Feb. 12, 2021, 11 p.m.
Duration: 16 minutes 58 seconds

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Why you should temporarily ignore the "1000 True Fans" conceptif you want to get ahead

Published: Feb. 5, 2021, 11 p.m.
Duration: 30 minutes 20 seconds

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How to turn an average elevator pitch into one that gets consistent attention

Published: Jan. 29, 2021, 11 p.m.
Duration: 19 minutes 15 seconds

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Rerun: How to use "accidental research" to speed up your article writing

Published: Jan. 22, 2021, 11 p.m.
Duration: 22 minutes 51 seconds

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Rerun: Scientific Advertising: Why a hundred year old book matters more today than ever before

Published: Jan. 15, 2021, 11 p.m.
Duration: 32 minutes 1 second

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Rerun: Mindset vs Skillset: Which one slows you down?

Published: Jan. 8, 2021, 11 p.m.
Duration: 28 minutes 25 seconds

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Rerun: You Need To Start a ProjectNot a Business

Published: Jan. 1, 2021, 11 p.m.
Duration: 5 minutes 58 seconds

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Rerun: How to avoid mastery (and use 5-minute learning to get to fluency, instead)

Published: Dec. 25, 2020, 11 p.m.
Duration: 15 minutes 20 seconds

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Rerun: Longevity secrets: How to consistently write newsletters for 20 years in a row

Published: Dec. 18, 2020, 11 p.m.
Duration: 25 minutes 59 seconds

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How to motivate and inspire (even when things are going wrong)

Published: Dec. 11, 2020, 11 p.m.
Duration: 15 minutes 43 seconds

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How to use group consulting to increase earning (and learning).

Published: Dec. 4, 2020, 11 p.m.
Duration: 33 minutes 4 seconds

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Why we enter fields with less competition (and why that's a dangerous strategy)

Published: Nov. 27, 2020, 11 p.m.
Duration: 23 minutes 37 seconds

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April Fools Day: The Mad Genius of Renuka

Published: Nov. 20, 2020, 11 p.m.
Duration: 18 minutes 48 seconds

Listed in: Business

How to publish fixed prices on your website (even if you run a service).

Published: Nov. 13, 2020, 11 p.m.
Duration: 29 minutes 24 seconds

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Dread writing your newsletter? How to overcome that frustration in four easy steps

Published: Nov. 6, 2020, 11 p.m.
Duration: 17 minutes 18 seconds

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Why Success Benchmarks are Misleading (And How We Set Benchmarks for Success)

Published: Oct. 30, 2020, 11 p.m.
Duration: 25 minutes 44 seconds

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Planning on starting a membership site? How to decide which one is for you (Part 1)

Published: Oct. 16, 2020, 11 p.m.
Duration: 30 minutes 29 seconds

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Why sales and self-promotion seems yucky (and how to quickly overcome it)

Published: Oct. 9, 2020, 11 p.m.
Duration: 27 minutes 23 seconds

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How to recalibrate your life's priorities (despite the unending torrent of work)

Published: Oct. 2, 2020, 11 p.m.
Duration: 25 minutes 32 seconds

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How to avoid duds and time-wasters when hiring or outsourcing staff

Published: Sept. 26, 2020, midnight
Duration: 27 minutes 23 seconds

Listed in: Business

How to create a pricing ecosystem that helps increase revenue and free time)

Published: Sept. 19, 2020, midnight
Duration: 32 minutes 59 seconds

Listed in: Business

How to extend or reduce article length by using the power of examples

Published: Sept. 12, 2020, midnight
Duration: 15 minutes 27 seconds

Listed in: Business

3 Pesky Things That Bug Us at Psychotactics (And How We Overcame Them)

Published: Sept. 5, 2020, midnight
Duration: 27 minutes 49 seconds

Listed in: Business

Why "Normal Headlines" are more powerful than "Clickbait Headlines"

Published: Aug. 29, 2020, midnight
Duration: 14 minutes 59 seconds

Listed in: Business

How to give contrarian advice to clients (without a ton of proof and research)

Published: Aug. 22, 2020, midnight
Duration: 20 minutes 2 seconds

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How to reframe your business with a contrarian system (and make it stand out)

Published: Aug. 15, 2020, midnight
Duration: 23 minutes 30 seconds

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How To Use a Contrarian Mindset to Your Advantage

Published: Aug. 8, 2020, midnight
Duration: 28 minutes 10 seconds

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Why You Need To Start a ProjectNot a Business

Published: Aug. 1, 2020, midnight
Duration: 5 minutes 3 seconds

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Quick Tips: 3 Speedy Methods to Get Great Testimonials

Published: July 25, 2020, midnight
Duration: 18 minutes 4 seconds

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Rerun 6: Info-product Creation Part 2: Double Your Sales With Versions and Satellite Products

Published: July 18, 2020, midnight
Duration: 24 minutes 31 seconds

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Rerun 5: How To Avoid Overwhelm (And Systematically Complete Projects)

Published: July 11, 2020, midnight
Duration: 33 minutes 57 seconds

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Rerun 4: Why Success Is Hindered By The Lack of the Tolerance Effect

Published: July 4, 2020, midnight
Duration: 31 minutes 7 seconds

Listed in: Business

Rerun 3: How To Validate Your Business Idea (And Overcome Self-Doubt)

Published: June 27, 2020, midnight
Duration: 35 minutes 55 seconds

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Rerun 2: How a Lack of Energy, Not Time, Causes Writers to Stall and Crash

Published: June 20, 2020, midnight
Duration: 24 minutes 25 seconds

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Rerun 1: Are You Tempted To Use Hype? How To Avoid Hype And Still Get Clients

Published: June 13, 2020, midnight
Duration: 32 minutes 2 seconds

Listed in: Business

How to harness the Mastermind Mindset (and use it across your business)

Published: June 6, 2020, midnight
Duration: 17 minutes 42 seconds

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Lockdown Gratitude from New Zealand

Published: June 3, 2020, midnight
Duration: 8 minutes 48 seconds

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How to use "accidental research" to speed up your article writing

Published: May 30, 2020, midnight
Duration: 20 minutes 34 seconds

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Mindset vs Skillset: Which one slows you down?

Published: May 23, 2020, midnight
Duration: 26 minutes 50 seconds

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How to rapidly transition from task to task (and avoid getting distracted in the switchover)

Published: May 16, 2020, midnight
Duration: 31 minutes 19 seconds

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Why Optimists Die of a Broken Heart: The Stockdale Paradox

Published: May 9, 2020, midnight
Duration: 9 minutes 21 seconds

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Three Hearthwarming Travel Stories Just for you

Published: May 2, 2020, midnight
Duration: 27 minutes 36 seconds

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What I learned in 2019 (and have to keep reminding myself all year)

Published: April 25, 2020, midnight
Duration: 27 minutes 9 seconds

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Why Creating "RubbishLots of Rubbish" is the key to outstanding work

Published: April 18, 2020, midnight
Duration: 9 minutes 56 seconds

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Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before

Published: April 11, 2020, 4 a.m.
Duration: 19 minutes 3 seconds

Listed in: Business

Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before

Published: April 3, 2020, 11 p.m.
Duration: 29 minutes 35 seconds

Listed in: Business

How to use simple stories to pre-sell your products and services

Published: March 27, 2020, 11 p.m.
Duration: 17 minutes 54 seconds

Listed in: Business

Why the Psychotactics Planning Starts with "Beer"

Published: March 20, 2020, 11 p.m.
Duration: 19 minutes 37 seconds

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How to wring the curiosity out of the first-line of your article

Published: March 13, 2020, 11 p.m.
Duration: 29 minutes 5 seconds

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3 12 Nifty Tips We've Learned On Our Travels

Published: March 6, 2020, 11 p.m.
Duration: 22 minutes 53 seconds

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Learning Strategy Tweaks: How I Use Slightly-Odd Ways to Ramp Up Learning

Published: Feb. 28, 2020, 11 p.m.
Duration: 27 minutes 59 seconds

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Longevity secrets: How to consistenly write newsletters for 20 years in a row.

Published: Feb. 21, 2020, 11 p.m.
Duration: 24 minutes 53 seconds

Listed in: Business

How to avoid mastery (and use 5-minute learning to get to fluency, instead)

Published: Feb. 14, 2020, 11 p.m.
Duration: 17 minutes 38 seconds

Listed in: Business

Rerun 6: How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

Published: Feb. 8, 2020, 5:15 a.m.
Duration: 23 minutes 8 seconds

Listed in: Business

Rerun 5: How to Validate Your Uniqueness with Testimonials

Published: Jan. 31, 2020, 11 p.m.
Duration: 9 minutes 31 seconds

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Rerun 4: Why "Elegance" not "Information" Creates an Addictive Business Model

Published: Jan. 24, 2020, 11 p.m.
Duration: 32 minutes 55 seconds

Listed in: Business

Rerun 3: The crazy philosophy of Psychotactics (and why it may help you in your business)

Published: Jan. 17, 2020, 11 p.m.
Duration: 25 minutes 17 seconds

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Rerun 2: Want to get paid a lot in advance? 3 Methods to get paid earlier than ever before

Published: Jan. 10, 2020, 11 p.m.
Duration: 24 minutes 51 seconds

Listed in: Business

Rerun 1: The Overwhelm Virus: How To Get It Out of Your Daily Routine

Published: Jan. 3, 2020, 11 p.m.
Duration: 31 minutes 40 seconds

Listed in: Business

Back to the Future: Why the 2020 strategy is a lot like 2000

Published: Dec. 27, 2019, 11 p.m.
Duration: 15 minutes 34 seconds

Listed in: Business

Why Mundane Topics Get You Noticed by Clients (And How to Exploit the Power of Mundanity)

Published: Dec. 20, 2019, 11 p.m.
Duration: 22 minutes 8 seconds

Listed in: Business

The Myth of the Saturated MarketAnd Why You Should Not Let Saturation Intimidate You

Published: Dec. 13, 2019, 11 p.m.
Duration: 6 minutes 47 seconds

Listed in: Business

How to use contrast to prevent headlines from going flat (and other questions)

Published: Dec. 6, 2019, 11 p.m.
Duration: 21 minutes 9 seconds

Listed in: Business

Why "work for free" is a powerful strategy to get ahead as a startup business

Published: Nov. 29, 2019, 11 p.m.
Duration: 31 minutes 32 seconds

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Why Three Precise Fixes Can Quickly Improve Your About-Us Page

Published: Nov. 22, 2019, 11 p.m.
Duration: 19 minutes 32 seconds

Listed in: Business

Three Bizarre Learning Principles (And Why They Constantly Surprise Me)

Published: Nov. 15, 2019, 11 p.m.
Duration: 23 minutes 25 seconds

Listed in: Business

Why writing headlines can be an excellent brainstorming exercise for real articles

Published: Nov. 8, 2019, 11 p.m.
Duration: 15 minutes 56 seconds

Listed in: Business

Why Random Learning is Superior (And Other Weird Learning Methods)

Published: Nov. 1, 2019, 11 p.m.
Duration: 33 minutes 3 seconds

Listed in: Business

The Impostor vs The Beginner Syndrome (And Why They're Not The Same)

Published: Oct. 18, 2019, 11 p.m.
Duration: 16 minutes 17 seconds

Listed in: Business

How to be a source of inspiration to others

Published: Oct. 11, 2019, 11 p.m.
Duration: 4 minutes 42 seconds

Listed in: Business

The 21-Day Habit Myth (and how you can create a habit in minutes, instead)

Published: Oct. 4, 2019, 11 p.m.
Duration: 19 minutes 39 seconds

Listed in: Business

Habit Change? 3 Unusual Angles on how to look at habit transformation

Published: Sept. 28, 2019, midnight
Duration: 28 minutes 15 seconds

Listed in: Business

Rerun: How to Research An Article (Without Killing Your Productivity)

Published: Sept. 21, 2019, midnight
Duration: 27 minutes 14 seconds

Listed in: Business

Rerun: Coaching Series: How to Start Up with a Great Niche

Published: Sept. 14, 2019, midnight
Duration: 29 minutes 12 seconds

Listed in: Business

Rerun: Why You Should Ignore Your Competition

Published: Sept. 7, 2019, midnight
Duration: 24 minutes 10 seconds

Listed in: Business

Rerun: Mental Barriers That Slow You Down (And Derail Your Progress)

Published: Aug. 31, 2019, midnight
Duration: 21 minutes 53 seconds

Listed in: Business

Rerun: Why The End In Mind Principle Can Severely Impede Our Learning and Progress

Published: Aug. 24, 2019, midnight
Duration: 17 minutes 52 seconds

Listed in: Business

Presell Strategy: Some Unusual Questions

Published: Aug. 17, 2019, midnight
Duration: 21 minutes 11 seconds

Listed in: Business

Pre-sell Strategy: How to strategically tackle promotion of products and services

Published: Aug. 10, 2019, midnight
Duration: 29 minutes 13 seconds

Listed in: Business

How I cope with my information overload (and manage to keep sane)

Published: Aug. 3, 2019, midnight
Duration: 21 minutes 27 seconds

Listed in: Business

How to be a non-mediocre coach

Published: July 27, 2019, midnight
Duration: 13 minutes 15 seconds

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Fun Ways To Get Unstuck (When Creating Content)

Published: July 20, 2019, midnight
Duration: 10 minutes 31 seconds

Listed in: Business

Why The Top-Half of the Sales Page Goes Wrong (And How to Fix It)

Published: July 13, 2019, midnight
Duration: 28 minutes 3 seconds

Listed in: Business

Why Writing a Fixed Number of Words Every Day Could Be Hindering Your Writing Progress

Published: July 6, 2019, midnight
Duration: 13 minutes 13 seconds

Listed in: Business

Can We Really Systemise Luck? (Or Do We Continue to Depend Upon Hard Work)

Published: June 29, 2019, midnight
Duration: 22 minutes 45 seconds

Listed in: Business

Hard work vs Luck: Which one is more dependable?

Published: June 26, 2019, 12:45 a.m.
Duration: 26 minutes 10 seconds

Listed in: Business

How to Create Intensely Catchy Book Names (Without Too Much of a Struggle)

Published: June 15, 2019, midnight
Duration: 24 minutes 8 seconds

Listed in: Business

How to avoid embarrassing time overruns when making presentations

Published: June 8, 2019, midnight
Duration: 23 minutes 37 seconds

Listed in: Business

Coolest Transcription Service (That Even Detects Punctuation)

Published: June 1, 2019, midnight
Duration: 11 minutes 23 seconds

Listed in: Business

Stories of Failure (Filos Moments)

Published: May 25, 2019, midnight
Duration: 29 minutes 21 seconds

Listed in: Business

How To Overcome the Impostor Syndrome (By Understanding The Psychology of How it Works)

Published: May 18, 2019, midnight
Duration: 17 minutes 10 seconds

Listed in: Business

How to De-Stress with the "Second-Last-Minute Deadline"

Published: May 14, 2019, 6:47 p.m.
Duration: 15 minutes 25 seconds

Listed in: Business

The Magic of Set Up: Why Some Courses Are Better Than Others

Published: May 4, 2019, midnight
Duration: 27 minutes 45 seconds

Listed in: Business

How to Accelerate Client Learning (And The Suprising Power of Fun) Part 2

Published: April 27, 2019, midnight
Duration: 23 minutes 38 seconds

Listed in: Business

How to Accelerate Client Learning (Using Spaced Repetition) Part 1

Published: April 20, 2019, midnight
Duration: 35 minutes 31 seconds

Listed in: Business

How To Use Contrast To Create Your Uniqueness In Seconds

Published: April 13, 2019, midnight
Duration: 10 minutes 11 seconds

Listed in: Business

How to Stop "Perfectionist Clients From Sabotaging Their Own Success

Published: April 5, 2019, 11 p.m.
Duration: 18 minutes 9 seconds

Listed in: Business

How do you incentivise clients to finish a course?

Published: March 29, 2019, 11 p.m.
Duration: 33 minutes 23 seconds

Listed in: Business

How to Validate Your Uniqueness with Testimonials

Published: March 22, 2019, 11 p.m.
Duration: 8 minutes 19 seconds

Listed in: Business

Company of One: Why Staying Small Is Smart, Book Review, Part 2

Published: March 15, 2019, 11 p.m.
Duration: 24 minutes 38 seconds

Listed in: Business

Why Staying Small is Probably A Smarter Move, Book Review, Part 1

Published: March 8, 2019, 11 p.m.
Duration: 35 minutes 35 seconds

Listed in: Business

How WhatsApp Helped Fill The Munich Workshop

Published: March 1, 2019, 11 p.m.
Duration: 7 minutes 22 seconds

Listed in: Business

Announcement: Frankfurt Meetup Details - May 2019

Published: Feb. 23, 2019, 11 p.m.
Duration: 2 minutes 2 seconds

Listed in: Business

Are You Tempted to Use Hype? How to Avoid Hype and Still Get Clients

Published: Feb. 22, 2019, 11 p.m.
Duration: 32 minutes 23 seconds

Listed in: Business

When Quitting Is the Smarter Option (Instead of Just Hanging On)

Published: Feb. 15, 2019, 11 p.m.
Duration: 7 minutes 7 seconds

Listed in: Business

The Philosophy of Psychotactics - Part Two

Published: Feb. 8, 2019, 11 p.m.
Duration: 24 minutes 39 seconds

Listed in: Business

The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) - Part One

Published: Feb. 1, 2019, 11 p.m.
Duration: 25 minutes 29 seconds

Listed in: Business

How To Sell A Product When There's No Scarcity Factor

Published: Jan. 25, 2019, 11 p.m.
Duration: 30 minutes 51 seconds

Listed in: Business

Persistent Myths of Pricing (And How To Overcome Them) - Part One

Published: Jan. 18, 2019, 11 p.m.
Duration: 26 minutes 2 seconds

Listed in: Business

How To Achieve A LotThe Three Part Formula

Published: Dec. 28, 2018, 11 p.m.
Duration: 28 minutes 28 seconds

Listed in: Business

Three Steps To Getting Your Uniqueness Recognised

Published: Dec. 22, 2018, midnight
Duration: 29 minutes 34 seconds

Listed in: Business

How to Avoid Gaping Holes in Your Article Writing (and How Objections Fill Those Gaps)

Published: Dec. 14, 2018, 11 p.m.
Duration: 24 minutes 15 seconds

Listed in: Business

Coaching Series: Why Clients Nod But Don't Call - Part Three

Published: Dec. 7, 2018, 11 p.m.
Duration: 26 minutes 41 seconds

Listed in: Business

Coaching Series: How Niches Can Easily Be Found in Recurring Client Problems - Part Two

Published: Nov. 30, 2018, 11 p.m.
Duration: 19 minutes 8 seconds

Listed in: Business

Coaching Series: How To Start Up With A Great Niche - Part One

Published: Nov. 24, 2018, 1 a.m.
Duration: 30 minutes 10 seconds

Listed in: Business

Writer's Block Series: How a Lack of Energy, Not Time, Causes Writers to Stall and Crash - Part Four

Published: Nov. 16, 2018, 11 p.m.
Duration: 21 minutes 46 seconds

Listed in: Business

Writer's Block Series : Why the Lack of Outlines Even Stops Professional Writers In Their Tracks - Part One

Published: Oct. 26, 2018, 11 p.m.
Duration: 16 minutes 36 seconds

Listed in: Business

Want To Get Paid A Lot In Advance? Three Methods To Get Paid Earlier

Published: Oct. 19, 2018, 11 p.m.
Duration: 26 minutes 59 seconds

Listed in: Business

Why Unfamiliarity With Your Research Stories Will Make Them Worthless

Published: Oct. 12, 2018, 11 p.m.
Duration: 16 minutes 7 seconds

Listed in: Business

Fritoons Announcement

Published: Oct. 9, 2018, 11 p.m.
Duration: 1 minute 28 seconds

Listed in: Business

How To Research An Article (Without Killing Your Productivity)

Published: Oct. 5, 2018, 11 p.m.
Duration: 29 minutes 15 seconds

Listed in: Business

How to Use "Transition Techniques" to keep your reader locked into your article

Published: Sept. 29, 2018, midnight
Duration: 20 minutes 48 seconds

Listed in: Business

The story of why the Psychotactics Website took three long yearsand a monthto complete

Published: Sept. 22, 2018, midnight
Duration: 26 minutes 12 seconds

Listed in: Business

The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant

Published: Sept. 15, 2018, midnight
Duration: 13 minutes 34 seconds

Listed in: Business

Why You Should Ignore Your Competition

Published: Sept. 8, 2018, midnight
Duration: 25 minutes 26 seconds

Listed in: Business

"Pit Stop" Testimonials: How to Ensure Testimonials (even when your product or service isn't quite ready)

Published: Sept. 1, 2018, midnight
Duration: 27 minutes 42 seconds

Listed in: Business

Why The End In Mind Principle Can Severely Impede Our Learning and Progress

Published: Aug. 25, 2018, midnight
Duration: 19 minutes 7 seconds

Listed in: Business

How to Ramp up Curiosity Using a Controversial Topic - Part Two

Published: Aug. 18, 2018, midnight
Duration: 24 minutes 3 seconds

Listed in: Business

How to Ramp Up Curiosity (Even When Using a Controversial Topic) - Part One

Published: Aug. 11, 2018, midnight
Duration: 35 minutes 8 seconds

Listed in: Business

Why "Elegance" not "Information" Creates an Addictive Business Model

Published: Aug. 4, 2018, midnight
Duration: 35 minutes 43 seconds

Listed in: Business

The Overwhelm Virus: How To Get It Out of Your Daily Routine

Published: July 28, 2018, midnight
Duration: 31 minutes 57 seconds

Listed in: Business

Why Onboarding is Crucial (And Most Companies Ignore It)

Published: July 21, 2018, 1 a.m.
Duration: 40 minutes 15 seconds

Listed in: Business

Four Recurring Testimonial Mysteries (And How To Solve Them)

Published: July 14, 2018, midnight
Duration: 22 minutes 11 seconds

Listed in: Business

Why Giving is Rushed (And How to Make Gifting More Deliberate)

Published: July 7, 2018, midnight
Duration: 16 minutes 46 seconds

Listed in: Business

How To Work With Chaos (and Succeed)

Published: June 30, 2018, midnight
Duration: 32 minutes 29 seconds

Listed in: Business

Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell - Part Three)

Published: June 23, 2018, midnight
Duration: 34 minutes 47 seconds

Listed in: Business

How To Choose Evocative Titles for your Book (Lessons from Malcolm Gladwell - Part Two)

Published: June 16, 2018, midnight
Duration: 34 minutes 5 seconds

Listed in: Business

How to Get Precise Feedback for your Articles (Lessons from Malcolm Gladwell - Part One)

Published: June 9, 2018, midnight
Duration: 36 minutes 48 seconds

Listed in: Business

How To Use Momentum To Your Advantage

Published: June 2, 2018, midnight
Duration: 8 minutes 24 seconds

Listed in: Business

Demystifying the 4am Routine

Published: May 26, 2018, midnight
Duration: 16 minutes 35 seconds

Listed in: Business

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Published: May 19, 2018, midnight
Duration: 31 minutes 49 seconds

Listed in: Business

How To Create A Uniqueness That's Difficult For Competition To Replicate

Published: May 12, 2018, midnight
Duration: 32 minutes 21 seconds

Listed in: Business

Why Smaller Lists Work Just As Well As Big Ones - Part Two

Published: April 28, 2018, midnight
Duration: 25 minutes 27 seconds

Listed in: Business

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better) - Part One

Published: April 21, 2018, midnight
Duration: 34 minutes 42 seconds

Listed in: Business

How to Overcome Perfection With Speedy Revisions

Published: April 14, 2018, midnight
Duration: 29 minutes 24 seconds

Listed in: Business

Why Good Habits Fail While Bad Habits Thrive (and How to Flip Things Around)

Published: April 7, 2018, midnight
Duration: 31 minutes 34 seconds

Listed in: Business

How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

Published: April 1, 2018, 5 a.m.
Duration: 26 minutes 6 seconds

Listed in: Business

Why Clients Leave - Part One

Published: March 24, 2018, 4:23 p.m.
Duration: 28 minutes 28 seconds

Listed in: Business

Why Waiting Lists Fail-Part Two

Published: March 17, 2018, midnight
Duration: 22 minutes 41 seconds

Listed in: Business

Smart Waiting Lists: 3 Elements That Create Waiting Lists that Work

Published: March 11, 2018, midnight
Duration: 36 minutes 11 seconds

Listed in: Business

How to Become An Overnight Success

Published: March 4, 2018, midnight
Duration: 28 minutes 42 seconds

Listed in: Business

Why Calibrated Questions Enable You to Win Your Negotiation Battle

Published: Feb. 25, 2018, midnight
Duration: 29 minutes 46 seconds

Listed in: Business

How to Negotiate (And Win) When the Odds Are Against You

Published: Feb. 18, 2018, midnight
Duration: 35 minutes 3 seconds

Listed in: Business

How To Increase Product Sales using The Brain Audit

Published: Feb. 10, 2018, 6:07 p.m.
Duration: 38 minutes 23 seconds

Listed in: Business

How to have enduring sales after the launch of a product

Published: Feb. 4, 2018, midnight
Duration: 33 minutes 3 seconds

Listed in: Business

Four Super-Cool Travel Tips (That Save a Lot of Bother)

Published: Jan. 28, 2018, midnight
Duration: 31 minutes 11 seconds

Listed in: Business

Rerun - Why Contrast Ramps Interest in Article Writing

Published: Jan. 19, 2018, 11 p.m.
Duration: 23 minutes 54 seconds

Listed in: Business

Replay- How To Instantly Get Your Audience's Attention

Published: Jan. 12, 2018, 11 p.m.
Duration: 30 minutes 9 seconds

Listed in: Business

Rerun - How To Slow Down (Even Under Crazy Conditions)

Published: Jan. 12, 2018, 11 p.m.
Duration: 36 minutes 13 seconds

Listed in: Business

Rerun - When Landing Pages Go Bad

Published: Jan. 5, 2018, 11 p.m.
Duration: 38 minutes 11 seconds

Listed in: Business

Replay - Why Energy Management Is Far Superior to Time Management

Published: Dec. 29, 2017, 11 p.m.
Duration: 32 minutes 9 seconds

Listed in: Business

Surprise Christmas Gift - The Brain Audit

Published: Dec. 23, 2017, 11 p.m.
Duration: 5 minutes 21 seconds

Listed in: Business

Rerun- How To Instantly Get Your Audience's Attention

Published: Dec. 22, 2017, 11 p.m.
Duration: 6 minutes 22 seconds

Listed in: Business

Rerun - How to Get Smart and Stay Smart

Published: Dec. 15, 2017, 11 p.m.
Duration: 30 minutes 37 seconds

Listed in: Business

Rerun- How to Validate Your Idea (Even When It's Brand New)

Published: Dec. 8, 2017, 11 p.m.
Duration: 36 minutes 57 seconds

Listed in: Business

Replay-How To Write Stunning Headlines With And, Even and Without

Published: Dec. 1, 2017, 10:40 p.m.
Duration: 26 minutes 25 seconds

Listed in: Business

The Intense Power of Kindness (And How It Has Nothing To Do With Business)

Published: Nov. 25, 2017, 8:24 p.m.
Duration: 30 minutes 38 seconds

Listed in: Business

How To Speed Up Client-Learning With The Incredible Power of Infotainment

Published: Nov. 18, 2017, 12:05 a.m.
Duration: 43 minutes 51 seconds

Listed in: Business

How Managed Procrastination Works to Your Advantage

Published: Nov. 10, 2017, 11 p.m.
Duration: 30 minutes 50 seconds

Listed in: Business

How To Transform A Miserable Day Into A Happy One, In Under 30 Minutes

Published: Nov. 4, 2017, 7:32 p.m.
Duration: 20 minutes 46 seconds

Listed in: Business

How to Get Clients To Return To An Offline Event

Published: Oct. 28, 2017, midnight
Duration: 38 minutes 39 seconds

Listed in: Business

Why You Need An Offline Event to Boost Your Chances of Success

Published: Oct. 21, 2017, midnight
Duration: 26 minutes 2 seconds

Listed in: Business

One-Buttock Passion (How a Simple Redefinition Can Help You Move Forward)

Published: Oct. 14, 2017, midnight
Duration: 32 minutes 8 seconds

Listed in: Business

Why You Should Stop Looking for Your Passion (And Let it Find You Instead)

Published: Oct. 7, 2017, midnight
Duration: 27 minutes 49 seconds

Listed in: Business

Mental Barriers That Slow You Down (And Derail Your Progress) - Part Two

Published: Oct. 2, 2017, 5:30 a.m.
Duration: 28 minutes 17 seconds

Listed in: Business

How To Overcome Mental Blocks That Derail Your Progress - Part One

Published: Sept. 23, 2017, midnight
Duration: 36 minutes 19 seconds

Listed in: Business

How To Avoid Overwhelm (And Systematically Complete Projects)

Published: Sept. 16, 2017, midnight
Duration: 33 minutes 43 seconds

Listed in: Business

Three Ways To Write A Stunning Report Overnight

Published: Sept. 9, 2017, midnight
Duration: 40 minutes 32 seconds

Listed in: Business

Why Selling Strategies to Competition Is A Smart Idea

Published: Aug. 30, 2017, midnight
Duration: 38 minutes 56 seconds

Listed in: Business

Passion Projects: How They Can Completely Change Your Business Part Two

Published: Aug. 26, 2017, midnight
Duration: 30 minutes 26 seconds

Listed in: Business

The Five Competing Forces of Business - Part Two

Published: Aug. 19, 2017, midnight
Duration: 37 minutes 10 seconds

Listed in: Business

How To Write Enthusiastically (And Why It's Important To Do So)

Published: Aug. 12, 2017, midnight
Duration: 37 minutes 8 seconds

Listed in: Business

Unusual Methods to Find Outstanding Coaches

Published: Aug. 5, 2017, midnight
Duration: 33 minutes 19 seconds

Listed in: Business

Rerun- How I Write 4000 Word Articles Without Getting Exhausted

Published: July 29, 2017, midnight
Duration: 31 minutes 3 seconds

Listed in: Business

Rerun- The Talent Journey and How to Get There

Published: July 22, 2017, midnight
Duration: 45 minutes 39 seconds

Listed in: Business

ReRun - How To Deal With Envy In Business

Published: July 15, 2017, midnight
Duration: 25 minutes 57 seconds

Listed in: Business

ReRun- How To Make the Leap from a Job into Entrepreneurship

Published: July 8, 2017, midnight
Duration: 40 minutes 19 seconds

Listed in: Business

ReRun - How To Name Your Information Product

Published: July 1, 2017, midnight
Duration: 30 minutes 14 seconds

Listed in: Business

ReRun - Why Kicking Angels Help Create Momentum in Business

Published: June 24, 2017, midnight
Duration: 26 minutes 19 seconds

Listed in: Business

Info-product Creation Part 2: Double Your Sales With Versions and Satellite Products

Published: June 17, 2017, midnight
Duration: 29 minutes 34 seconds

Listed in: Business

Info-product Creation Part 1: When to Leave The Clients Out (And When to Include Them In)

Published: June 11, 2017, midnight
Duration: 33 minutes 11 seconds

Listed in: Business

How to Make Your Uniqueness Stick In The Client's Brain-Part 2

Published: June 3, 2017, 3:30 a.m.
Duration: 33 minutes 23 seconds

Listed in: Business

How To Quickly Create Your Uniqueness

Published: May 27, 2017, midnight
Duration: 35 minutes 53 seconds

Listed in: Business

How Giveaways Increase Sales of InfoProducts

Published: May 20, 2017, 6:38 p.m.
Duration: 35 minutes 37 seconds

Listed in: Business

How To Achieve A Lot (Even As You Switch Tasks All Day)

Published: May 12, 2017, 6:20 a.m.
Duration: 27 minutes 21 seconds

Listed in: Business

Validating Your Idea: How To Beat Analysis-Paralysis

Published: May 3, 2017, 10:34 p.m.
Duration: 31 minutes 43 seconds

Listed in: Business

How To Validate Your Idea (And Overcome Self-Doubt) - Part One

Published: April 29, 2017, 7:30 a.m.
Duration: 37 minutes 59 seconds

Listed in: Business

Why Success Is Hindered By The Lack of the Tolerance Effect

Published: April 22, 2017, midnight
Duration: 30 minutes 29 seconds

Listed in: Business

How to increase energy (even in the midst of chaos)

Published: April 15, 2017, midnight
Duration: 32 minutes 40 seconds

Listed in: Business

When Things Went Wrong at Psychotactics (And What We Learned From Our Mistakes)

Published: April 8, 2017, 6:05 p.m.
Duration: 39 minutes 41 seconds

Listed in: Business

Outlining Your Book: Three Crucial Steps

Published: April 1, 2017, 4:49 a.m.
Duration: 34 minutes 59 seconds

Listed in: Business

Landing Pages: Why We Fail to Attract the Right Clients

Published: March 25, 2017, 7:55 a.m.
Duration: 34 minutes 4 seconds

Listed in: Business

How To Speed Up Learning with Deconstruction

Published: March 18, 2017, midnight
Duration: 36 minutes 48 seconds

Listed in: Business

How To Slow Down (Without Losing Momentum)

Published: March 11, 2017, midnight
Duration: 34 minutes 3 seconds

Listed in: Business

The Insider Story of Psychotactics (Working With A Partner)-Part One

Published: Feb. 25, 2017, midnight
Duration: N/A

Listed in: Business

What I Learned in 2016And How It Made Me Calmer As A Result

Published: Feb. 18, 2017, midnight
Duration: 33 minutes 31 seconds

Listed in: Business

How To Get Smart (And Stay Smart)

Published: Feb. 11, 2017, midnight
Duration: N/A

Listed in: Business

[Re-Release]: How To Write A Sales Page From The Bottom Up

Published: Feb. 4, 2017, midnight
Duration: N/A

Listed in: Business

[Re-release] Why Persevere Even When Failure is Certain (And When Not To)

Published: Jan. 28, 2017, midnight
Duration: N/A

Listed in: Business

[Re-Release]The Resistance Game Part One - Can Resistance be Beaten

Published: Jan. 13, 2017, 11 p.m.
Duration: N/A

Listed in: Business

[Re-Release] Good to Great - How To Take Your Small Business To Greatness

Published: Jan. 6, 2017, 11 p.m.
Duration: N/A

Listed in: Business

[Re-Release] How Gentle Productivity Gets Astounding Results

Published: Dec. 30, 2016, 11 p.m.
Duration: N/A

Listed in: Business

[Re-Release] Risk - How To Overcome The Hesitation Factor

Published: Dec. 23, 2016, 11 p.m.
Duration: N/A

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[Re-Release] Teacher vs Preacher - Why Learning a New Skill is So Difficult

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Why "Infotainment" Creates Binge-Consumption in Readers and Listeners

Published: May 11, 2015, midnight
Duration: 22 minutes 37 seconds

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\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Now obviously you get a lot of speakers and a lot of different topics, so you can\'t just boil it down to one thing, but you can. The one thing that I like to listen to, and I find that a lot of people like to listen to, is something called infotainment. That\'s information and entertainment. People like to learn stuff, become more intelligent, but they don\'t want to be bored along the way. It\'s not just a matter of presenting the information in a good way. You literally have to provide entertainment, so how you provide entertainment. As part of my analysis I started reading a lot of articles and books. I started listening to more audiobooks, and then listened to some presentations as well, and I figured out the difference. The difference is a story well told.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 I like to split up stories well told into three categories. The first is the analogy, the second is the case study, and the third are history lessons. How do we use these concepts to make our information more interesting, to make our articles more interesting, and especially to make our presentations more interesting? More importantly, why would analogies, case studies, and history lesson be so important. The reason is very simple. Information is tiring. That\'s it. Whenever you give someone information, if they already know the information, [inaudible 00:02:06] just revising the information. If you give them new information, some new concept, so new methods, it starts to seem very nice and very interesting, but as you go past five, ten, 15 minutes, the brain is trying to work out not only what you\'re saying but also how to apply it, so it gets extremely tiring. That\'s when the brain needs a break. The brain not only needs a break but it could also do with an example. That\'s where analogies, case studies, and history lessons come into play.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Let\'s start off with the first one, which is the analogy. In this episode we\'ll do something slightly different. I\'ll talk about good analogies and bad analogies, and good case studies and bad case studies, and so on. Let\'s start off with the good analogy. What is a good analogy? Well, let\'s start off with what is a bad analogy. I\'m sitting there with this photographer and I\'ve been trying to get in touch with him for quite a while, and he\'s been fobbing me off. Then eventually we sit at this caf\\xe9. It\'s about an hour and he\'s going on into this bad analogy after bad analogy after bad analogy. What is this bad analogy?

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 He\'s explaining to me how photography should have strong foundations. He talks about a house that\'s built on sand vs. on rock. The point is, has he given me any new information? Is the analogy any different from something I know before. When he\'s using that analogy it\'s very boring. I\'ve already heard the story of the house built on sand vs. rock. Then he goes on to even more analogies. I can\'t tell you what those analogies are because I was completely bored out of my skull. The whole one hour that I was there, he went into analogy after analogy, and then talked about photography in the middle.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 But I was fast asleep. This is what happens. Your customers are going to be fast asleep because your analogies are not interesting. What makes interesting analogies? You can get interesting analogies from day to day life. I just told you an interesting analogy. I told you about boring, but I didn\'t tell you about boredom in a way that you probably heard before. I told you a story about the photographer and how he was boring me to death.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 In The Brain Audit we talk about the seven red bags. You probably heard the story but you might as well hear it again. It\'s about how seven red bags are put on the flight and then the person gets off at the other end and they\'re waiting at the conveyor belt or the carousel to pick up their seven red bags. Then one bag comes out, and second red bag comes out, and third red bag comes out. It builds up to the fifth red bag and the sixth red bag, and then the seventh red bag doesn\'t show up.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The difference between this analogy and that boring house on the sand analogy is the fact that you know 90% of the analogy but you don\'t know how 10% is going to roll out. You stood there waiting for your bags at the airport. You\'ve done that; I\'ve done that; everyone has done that, mostly. We can relate to that concept, but the story slightly changes. That\'s the beauty of the analogy. The analogy that is powerful is not an analogy that you know 100% in advance, because that is boring. The analogy is taken from a situation that we\'re aware of, that we are probably 90% aware of, but that has that little 10% twist. In this case, the red bags have the twist, and the fact that the seventh red bag didn\'t show up.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 When you\'re building your analogies, you want to build it in this kind of concept that we already know but there is a little shift in the concept, like the time I was trying to explain how I got stuck. Instead of just saying I got stuck at this conference and I couldn\'t get out, you shift it just a little bit. I had gone to a yoga class, and after the yoga class it was raining, pelting down. I came out and I was trying to get into my car. Actually, it was my wife\'s car because, well ... it\'s a long story.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Anyway, I was trying to get into the car and trying to shove that key in, try and get it open because I didn\'t have an umbrella and it\'s raining. The door wouldn\'t open. I\'m looking at the car. I parked it right there and it wouldn\'t open, and I\'m going crazy. Some of the people came up from the yoga class, said, "Why don\'t you try to get in from the boot?" I tried that and almost twisted the key. I couldn\'t get in. Just as I was trying to get in, from the corner of my eye I saw another car that looked identical to the one I was trying to get in. The car, the identical one, that was my car, or rather, my wife\'s car.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 I was stuck because I was trying to get into the wrong car. That makes an interesting analogy. Personal stories make for better analogies because they have this natural flow of something happening, then something else happening, and then something else happening. You can encapsulate all of the something else in either a couple of paragraphs ... Well, you don\'t want to do more than a couple of paragraphs when you\'re writing an article, but if you\'re doing a podcast, it could go on for two, three minutes and people would still follow along because there is this sequence. This makes an analogy interesting, instead of the house on sand vs. the house on rock.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 I want you to notice something even as you\'re listening to this podcast or probably reading the transcript. The stories are getting you interested. Your brain is trying to wrap around how am I going to do this analogy bit. But even as you\'re listening, the story is helping you relax a bit and it\'s also giving you an example of possibly how you could attack this problem.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Analogies are not the only way to go, obviously. You can also have case studies. How do you handle case studies, and what are good case studies, and what are bad case studies? The thing about case studies is they\'re called case studies because they have a before and after, and usually they have an in between as well, so they make for a great story rollout. In the book that I recently wrote, called Dartboard Pricing, it started out with a few case studies. One of the case studies was about this guy called Iggy Ignatius, and how he started up an Indian village in the middle of Florida and called it ShantiNiketan, which really means a peaceful place. You can see how he went about generating revenue and then how he built ShantiNiketan. Then just as he was about to sell ShantiNiketan, the real estate market just died.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 All the stuff that was selling on his side was more expensive than across the road, and he was destroyed. He didn\'t know what to do. What happens to this case study? You want to know, don\'t you? Well, as it turned out, he was oversubscribed. All of the people who bought his condominiums, they were excited to be there. They were willing to spend more to have less just so that they could experience the whole lifestyle of ShantiNiketan.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 This is a case study. The case study started out with someone with a plan, rolled out that plan, got stuck along the way, and then came out a winner. This is a beautiful case study. When you look at businesses, you look at Apple for instance ... I hate to say Apple again, but Apple did really well in 1984. Then by the year 2000 they were ready to die. Nothing was working for them. Then they rose from those ashes like a Phoenix, and today they\'re the most valuable company in the world.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 This is a case study. You don\'t have to take Apple, and that\'s why I said I don\'t want to bring up Apple, because everyone knows this case study. But there are thousands of case studies online, and the only factor that you have to consider is one of contrast. Supposing Apple was winning, then they were losing, then they were winning. Or they were losing, then they were winning, but then they lost. Eventually, there has to be that contrast. That makes for a great case study.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Now you can go from the company was losing out and then they won, or the company was winning, then they lost. But that in between, that contrast, that little bounce, that makes a huge difference. When you want to create that example, that entertainment, you want to look for that little bounce, or at least create that little bounce. Then you have a great case study.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 What we\'ve covered so far is the analogy and the case study. Let\'s look at history lessons. History lessons sound really boring, don\'t that they? It\'s not necessarily boring. History doesn\'t have to go back thousands of years, anyway. A couple of episodes ago I talked about the Stockdale paradox, about how James Stockdale was at the Hanoi Hilton in Vietnam and how he was tortured. The topic was about anti-fragility, so the Stockdale paradox fit completely into anti-fragility.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 You don\'t have to stick to war games. You can go to the Olympics or you can go to carrot land. Did you know what happened in 1942 with carrots in Great Britain? Should I tell you? Of course I will. In 1942 there was a carrot surplus. There was 10,000 tons of carrots. They were no onions and no potatoes and no meat, and there were lots of shortages, but carrots? There were lots of carrots.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 A guy who called himself Dr. Carrot, he reinforced the belief that carrots help you to see in the dark and that the RAF fighter pilots, they also had greater night vision simply because they ate carrots. As you\'ve realized, that story is not true. The reason why the pilots got so good with their accuracy is because of airborne radar. The British government was very keen that the Nazis don\'t find out about this airborne radar.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 What happened to the carrots? The carrot consumption increased dramatically. Even so, people drew the line at carrot flan or carrot jam or carrot fudge or [carolade 13:30]. They were a lot of carrot drinks and carrot food, and carrots were everywhere. You see how that history lesson could be so instructive, so interesting? It doesn\'t have to be boring.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Yet, you see speaker after speaker stand up on stage and give you this boring information and more information and more stats and more information. You think, why doesn\'t he eat carrots? The question is where do you get all these stories and case studies and analogies from? They\'re all around you. As you\'re reading a book, as I\'m reading a book, what I do is I\'ll take a snapshot on my iPad, or if it\'s out in a newspaper I\'ll take a photograph with the phone. Then I\'ll store it in Evernote. We\'ll cover this about Evernote and how magnificent it is in another episode, but I\'ll keep all this and I\'ll file this as stories.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Then I\'ll probably put in a little tag as well so that I know what the story\'s about, but I don\'t have to. Then later when I\'m doing my presentation, or my podcast, or writing an article, there it is. The story is waiting for me and I just have to put it in, and it becomes infotainmnent.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Today you got information. You got the fact that analogies help. You got a good analogy, a bad analogy. You got case studies, good case study, bad case study. Then we went onto this whole carrot thing with a history lesson. What happened was you were entertained the whole way. That makes you more eager to listen to future podcasts or read more articles or come to the next presentation. Boredom is a terrible thing, and information can be extremely boring. It can be as if you\'re being forced to eat carrot fudge.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 On that repetitive carrot note, let\'s move to the summary. What did we cover today? We covered analogies, we covered case studies, and we covered stories from history. What we found was that it was important to have this little bounce. You can have a before and after, but the in-between bounce, that\'s really interesting. Most of all, we found that we can\'t always get these stories at the last minute so we\'ve got to file them away in places like Evernote. As I said, we\'ll cover that in a future episode.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 By the way, that\'s your action plan as well. You\'re going to read several stories, case studies. You\'re going to talk about how something happened to you, and it\'s going to happen today. It\'s going to happen tomorrow. It\'s going to happen the day after. Get Evernote. Start saving the stories. That\'s what you can do today. I do it every day; so should you.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 If you want to get more on storytelling, at Psychotactics we have a series on storytelling. You might want to pick that up. There is also the information products course. Now this is more expensive; it\'s over $1,000. But the reason you should consider it is because it shows you how to construct an information product like a presentation or a book or a booklet. It\'s very easy to just stack information together and not realize that there are different elements that help the reader to learn as well as get entertained. The information products, over $1,000, worth your money.

\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Finally, the Dartboard Pricing book, you want to check that out if you want to increase your prices and not lose customers. Even Starbucks increases prices every two or three years, and they\'ve increased their prices about 13 times in the last 20 years. When was the last time you increased your prices? Read Dartboard Pricing, and yes, increase your prices, and don\'t lose customers. I\'m on Twitter at Sean D\'Souza. I\'m on Facebook at Sean D\'Souza and at email at sean@psychotactics.com. If you don\'t want to type so much, it\'s sean@5000bc.com. All of the resources for this episode can be found at psychotactics.com/39. By the time this episode gets to you, I\'ll be in Sardinia, Italy, eating, drinking, and having a great time. No work. Bye for now.

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That\'s me, Sean D\'Souza, saying bye for now. Bye-bye.

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