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Episode 42: COVID-19 Marketing Strategy

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Episode 41: Adapt Your Marketing Strategy

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Episode 40: Coronavirus! What Employers Need to Do With Their Employees

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Episode 39: BLAST Companys Guide to Surviving Coronavirus! What you Need To Do To Reestablish Yourself in the Marketplace

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Episode 38: How to Get to a Million Dollar Business

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Episode 37: Leads to Close 4 Strategies to Win Deals Faster

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Episode 35: Branding and You

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Episode 34: Mastering Presentation Skills

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Episode 33: How to Be More Persuasive and Influential and Habits for Your Brain

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Episode 32: Networking 101

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Episode 31: Employee Engagement: Communication is the Key

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Episode 30: 2020 Expert Positioning

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Episode 29: Your Iconic 2020

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Episode 28: Sales Leadership

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Episode 27: Successful Sales Habits

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Episode 26: Uncovering the Secrets to Sales Success

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Episode 24: Clarity The Key to Leadership

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Episode 23: Calming the Chaos A Leaders Guide to Managing a Team

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Episode 22: How To Get Your Point Across in 30 Seconds or Less

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Episode 21: Defining Your Niche

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Episode 20: 7 Steps to Creating a Powerful Brand

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Episode 19: Fear, Doubt & Miracles

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Episode 18: Negotiation for Women

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Episode 17: Negotiation 101

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Episode 16: Values, Purpose, Brand Promises, Oh My!

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Episode 15: End of The Year Clean Up

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Episode 14: 12 Biggest Sales Blunders

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Episode 13: Sales Pipeline Magic

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Episode 12: Building Multiple Income Streams

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Episode 11: Social Media Defined

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Episode 10: Building Financial Confidence

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Episode 9: Text Marketing is The New Wave

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Episode 8: BLAST 12 Step Marketing Plan

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Episode 6: Secrets to Building Customer Loyalty

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Episode 5: Thriving For SUCCESS with Sue Guiher [PODCAST]

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Episode 4: The Important Qualities of Leaders with Kimberly Ferguson of K-Ferg Training.

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Episode 3: Mindset, Motivation, Marketing & Mentorship: Mastering the 4 M's to Advance Your Career!

2)\\xa0\\xa0 Build a powerful gameplan

3)\\xa0\\xa0 Keep you eye on the ball

4)\\xa0\\xa0 Play to win\\xa0

\\u201cI deserve success, I am executing my plan, I know what I want and I am In it to Win It\\u201d!

This episode keeps you focused on that mantra.\\xa0 Recorded during one of my previous programs called Marketing Monday \\u2013 a teleclass series offered to entrepreneurs and business owners who want to grow their business (and back in time when I carried the brand \\u201cthe all stuff, no fluff marketing authority\\u201d)\\u2026\\u2026 I held this class on the 4M\\u2019s and although I am speaking to a similar audience, you as business leaders for your companies can listen to these tips and apply them to your careers right away.

Enjoy this week\\u2019s episode.

Lesson Objectives:\\xa0 \\xa0

• \\xa0Learn the BLAST 4 M Method to Business Success
• Master strategies to creating ultimate success and behaviors that create long term patterns.
• Kellie\\u2019s simple marketing strategy to building a million dollar business

I.\\xa0 \\xa0 \\xa0 \\xa0 \\xa0\\xa0Mindset

What is important about having a business mindset?

There are two different ways I want you to look at mindset:

1) \\xa0Business Acumen

2) Positive Thinking

\\xa0

Business Acumen

Lesson 1: You believe that the purpose for being in business is to make money \\u2013 either you have a business that requires you to strategize about profits, or you have a hobby that may or may not make you extra income\\u2026

Lesson 2:\\xa0 Make your own decisions.\\xa0 To have a business mindset (or business acumen) you need to think for yourself vs. letting other people make decisions for you.\\xa0 There are no successful \\u201cwishy washy\\u201d entrepreneurs out there\\u2026 even if it is the wrong decision, make another one and forge ahead.

Lesson 3: Understand that your job is to work ON you business not IN your business so every decision you make, every action you take, every process you put in place and every system you develop\\u2026 should live to support one thing:\\xa0 Your Brand Promise!

Positive Thinking

A business mindset means that you have to be positive, clear and confident!\\xa0 If you don\\u2019t believe in yourself, how will your customers?\\xa0

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What do I believe to be the basis behind The Law of Attraction?

First, I don\\u2019t believe that if we all close our eyes right now and wish for a million dollars that when we open them, a pile of money is sitting there

Second, I believe that if you have a positive focus (meaning not allowing obstacles, challenges or problems bring you down)\\xa0 If you have positive focus on what you want to achieve and believe 100% that you can achieve it and you take action every day towards your goals, you will get there.

II.\\xa0 \\xa0Motivation

What is the definition of motivation?

The definition of Motivation is the energization of goal oriented behavior\\u2026\\xa0 You have to be motivated, you have to love what you do or you won\\u2019t have the energy to do it.

What is the \\u201cWhy\\u201d in Goals Achievement?

If what you do feels like work, then there is a disconnect\\u2026 you need to re energize and find what I call your \\u201cwhy\\u201d \\u2013 That deep rooted reason for you to reach your goal.\\xa0 It is about finding your passion.\\xa0 Read Susan Creale\\u2019s blog post on Finding Your Passion at http://kelliedandrea.com/blog\\xa0

What else can I do to stay motivated?

\\xa0Surround yourself with people who are positive and energize you.\\xa0 I have a saying that I ask all of my clients:

\\u201cDo you create energy when you enter the room, or when you leave the room\\u201d\\u2026..

IIIMarketing

What is the best form of marketing?

Word of mouth\\u2026 Create the ultimate customer experience that WOWs your customer and allow them to get to know you and see your passion, your excitement and your focus on what you do and why you do it.\\xa0 The best form of marketing is to show people your passion and your excitement about what you do.\\xa0 It becomes infectious!

What is the biggest myth in business?

That you are in the business of the \\u201cthing\\u201d that you do, or the \\u201cservice\\u201d you perform.\\xa0

First, let me dispel the myth:

You are not in the business of doing the thing that you do\\u2026. Building a widget, servicing the client whatever\\u2026\\u2026. You are in the business of Marketing that thing that you do\\u2026.

Do you see the difference?

What is the best way to market my business?

Build relationships.\\xa0 Be authentic and allow people to get to know you.\\xa0

What is strategy when marketing your business?

My marketing strategy is simple:

1)\\xa0\\xa0 \\xa0Provide real value and be able to communicate that value. = I help business owners double their profits in 6 to 12 months by teaching them branding, leadership and selling techniques to attract and retain more customers.

2)\\xa0\\xa0 Connect with your customers, prospect and partners by being authentic and helpful.\\xa0 Do not always be selling\\u2026.\\xa0 My lesson was ABM \\u2013 always be marketing, not always be selling.\\xa0 Nobody likes to be sold to, so allow your prospects to develop a relationship with you so the end result is that they will refer you.\\xa0 Word of mouth marketing is the best marketing tactic out there.

3)\\xa0\\xa0 Provide the most exceptional customer experience that you can.\\xa0 Reach your comfort zone and provide even more value.\\xa0 All clients should be given gifts, and treated like royalty.\\xa0 No matter what price point they come in at and that includes free\\u2026

IV.\\xa0 \\xa0 \\xa0\\xa0Mentorship

What is a Mentor?

A mentor is an individual who has achieved what you are trying to achieve and provides you insight, suggestions and solutions to problems before they become problems.\\xa0 They coach you and provide guidance to steer you in the right direction.

A mentor is somebody who has access to resources and can help you achieve your objectives.

A mentor keeps you focused and on a path that brings you clarity and achievement

And lastly a mentor keeps you motivated and accountable to taking the actions you committed to taking.

\\xa0

What is the one thing all successful million dollar business owners have in common?

They ALL have mentors.

What is another common trait of a successful business owner?

They ALL mentor others.

To be successful, you need to give back\\u2026 even if you don\\u2019t have somebody in your world that you could mentor, you could join a mastermind group and provide support and guidance to that group.

What is a mastermind group?

Introduced in Napoleon Hill\\u2019s best selling book \\u201cThink and Grow Rich\\u201d, a mastermind\\xa0 is\\xa0 the coordination of knowledge and effort, in a spirit of harmony, between two or more people for the attainment of a definitive purpose.\\xa0 It is the multiplication of brain power, resources and goals to achieve a greater result.

Recap

We discussed Mindset

1)\\xa0\\xa0 Business acumen \\u2013 basically you are in business to make money and everything that you do is to be strategic and develop relationships and systems that support your brand promise..\\xa0 Every decision you make is yours and based upon numbers, facts ..not emotion.

2)\\xa0\\xa0 Positive Thinking \\u2013 we discussed that you have to remain positive and to discover your passion.\\xa0

We discussed Motivation

1)\\xa0\\xa0 And How important it is to Take the time to peel back the onion and find your why

2)\\xa0\\xa0 And to surround yourself with others who make you feel good, make you feel strong like you can conquer the world

We discussed Marketing

1)\\xa0\\xa0 How your passion and your story is the best marketing\\u2026 how you #1 focus is to develop a relationship with your customers, partners and employees and to develop the ultimate customer experience beginning with your brand promise\\u2026 If you don\\u2019t have a promise in your business today,,, your homework is to go create one\\u2026 send me an email and let me know what it is.

We discussed Mentorship

1)\\xa0\\xa0 The importance of having a mentor or a coach to bring you down a path and keep you focused along the ways.

2)\\xa0\\xa0 The importance of belonging to a mastermind group to share and mentor others.

\\xa0

What if I have more questions?

Please send me an email at info@kelliedandrea.com

Listed in: Business

Episode 2: Career Strategies with Patty Miller, COO Nobel Learning Communities

\\xa0Accomplishments:

\\xa0\\xfc\\xa0 35 Year Career in University, Retail, Franchising, and For Profit Education.

\\xa0\\xfc\\xa0 As SVP Of Sylvan Learning Systems ,grew franchise operations from 650 centers to 1200 centers over 8 years

\\xa0\\xfc\\xa0 Now, COO of Nobel Learning Communities with responsibility over 155 Preschools in 15 states.

\\xa0\\xfc\\xa0 Serves on the board of Pathways PA \\u2013 an organization dedicated to helping women, teens and family achieve economic independence & well-being,

\\xa0\\xfc\\xa0 A sought after panelist for the Grant Thorton Executive Forum, The Philadelphia Women\\u2019s Roundtable, and The Association for Corporate Growth.

\\xa0\\xfc Recognized by Women\\u2019s Biz.com as one of the Women to watch

\\xa0\\xfc\\xa0 One of 2011 Philadelphia Business journal Women of Distinction.

Outside of the office, Miller serves as a mentor to professional women and is active in community service. She is on the board of Pathways PA, an organization dedicated to helping women, teens, children and families achieve economic independence and well-being. Her other commitments include The Forum for Executive Women, The Ohio State University Alumni Association, Chester County Fund for Women and Girls, and Women\\u2019s Way.\\xa0 She is a graduate of The Ohio State University and resides in Wayne, Pa

Patricia believes that real lasting change can happen when we want it bad enough and we commit to making it happen.\\xa0 She begins by telling us the story of her first job.\\xa0 She wanted to be a lifeguard but back in the 1950\\u2019s, girls were not lifeguards especially when the program was being run by the high school football coach.\\xa0 Be inspired by her story and how she overcame the challenge of being told \\u201cA girl is never going to be a life guard\\u201d.

Listen on as she moves through her career sharing wisdom, inspiration and down to earth tips for how she was able to power ahead to the position she holds today.

The lessons Patty shares throughout this program is priceless! And surely going to leave you wanting to learn more.

Her top three (or four in Patty\\u2019s case) pieces of advice for women wanting to advance their carreers.

\\xa0

Tip 1:\\xa0 Find a Mentor \\u2013 and be sure to formalize that relationship with clarity so each party knows what is expected of them in this relationship.

\\xa0

Tip 2:\\xa0 Form your own networks or groups to surround yourself with likeminded women who share in your interests and can offer you the support and guidance you will throughout your career.

\\xa0

Tip 3:\\xa0 Always ask questions to learn the most you can about people, their situations and their life stories and more importantly always listen.

\\xa0\\xa0\\xa0\\xa0\\xa0 >>Do not fall into the rehearsal effect when listening \\u2013 learn all about it in this episode.

\\xa0

Tip 4:\\xa0 Make a difference every day \\u2013 ask yourself everyday if you are making a difference and if you are not, do something that does make a difference.

\\xa0

\\xa0Topics discussed in this episode:

\\xa0-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How Patty overcame the man/woman stereotype.

-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The top qualities Patty looks for when interviewing upcoming leaders.

\\xa0-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Patty\\u2019s advice on how to stay true to yourself and grounded in who you are.

\\xa0-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Learn the importance of surrounding yourself with strong people and building a support system

\\xa0-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How Patty\\u2019s tenacity and drive got her exactly what she wanted!

\\xa0-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Learn Patty\\u2019s words of wisdom including:

\\xa0o\\xa0\\xa0\\xa0 \\u201cI\\u2019d rather you try something new and ask for forgiveness later\\u201d when speaking about taking risks

\\xa0o\\xa0\\xa0\\xa0 \\u201cYou forced me to think about my story\\u201d when talking about rewriting your own story \\u2013 one of Kellie\\u2019s Top Ten Strategies.

\\xa0

Links in this episode:

\\xa0\\xd8\\xa0 Nobel Learning Communities:\\xa0\\xa0\\xa0 http://www.nobellearning.com/

\\xa0\\xd8\\xa0 The Forum for Executive Women:\\xa0 http://www.forumofexecutivewomen.com/

\\xa0\\xd8\\xa0 Patty\\u2019s Charity \\u2013 Pathways http://www.pathwayspa.org

\\xa0\\xd8\\xa0 SheTribe Community:\\xa0 http://www.she-tribe.com\\xa0\\xa0\\xa0

\\xa0\\xd8\\xa0 SheTribe Facebook Page:\\xa0 https://www.facebook.com/shetribe1

\\xa0\\xd8\\xa0 Kellie D\\u2019Andrea\\u2019s twitter \\xa0www.twitter.com/keldandrea
\\xa0

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Introducing SheTalks Radio

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