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Sell with a Story Podcast

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you'll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.

On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

Sell with a Story Podcast

Story the Call: How to Learn from the Best (and Worst) Sales Calls

Sales Hall of Fame President on Selling Well During a Pandemic

How NOT to Sell Yourself on LinkedIn

No Regrets Selling and the Paradox of Choice

These are not my pants!: A Loyalty-Building Story for Salespeople

3 Ways to Use Storytelling After the Sale

Getting Past Procurement and Having Fun Doing It

Coaching the Breakup Helping your Prospect Fire Their Current Supplier to Make Room for You

Salespeople: Steve Jobs Didnt Need Empathy, So Why Should You?

7 Principles of Ethical Persuasion

Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch