RethinkYour.com Podcast by Jeweler Websites, Inc.

RethinkYour.com Podcast by Jeweler Websites, Inc.

30 episodes

Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about.

Podcasts

Google Search Console Deep Dive (#133)

Published: April 1, 2022, 4:38 p.m.
Duration: 58 minutes 14 seconds

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Fighting For Ranks (#132)

Published: March 29, 2022, 9:30 p.m.
Duration: 1 hour 4 minutes 4 seconds

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Pressure of Breach: Rethink Your Cybersecurity (#131)

Published: March 25, 2022, 9:19 p.m.
Duration: 1 hour 9 minutes 4 seconds

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Head Over Foot: Rethinking Internal Linking (#130)

Published: March 22, 2022, 7:51 p.m.
Duration: 1 hour 2 minutes 8 seconds

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Does Google See the Reel You? (re: TikTok, IG, Twitter, YouTube)

Published: March 18, 2022, 9:29 p.m.
Duration: 1 hour 20 minutes 50 seconds

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#tag You're It (#128)

Published: March 15, 2022, 11:46 p.m.
Duration: 1 hour 2 minutes 58 seconds

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Everybody's Got Something to Hide, Except For Me and My Content (#127)

Published: March 11, 2022, 5:58 p.m.
Duration: 46 minutes 21 seconds

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Back to the Future: Projections for... the year 2035?? (#126)

Published: March 8, 2022, 6:27 p.m.
Duration: 1 hour 11 minutes 41 seconds

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The Bad Fight: Combating Negative Online Reviews (#125)

Published: March 4, 2022, 7:34 p.m.
Duration: 1 hour 11 minutes

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Marketing Manager MUSTS (#124)

Published: March 1, 2022, 10:28 p.m.
Duration: 1 hour 5 minutes 2 seconds

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Revenge of the QR Code (#123)

Published: Feb. 25, 2022, 9:46 p.m.
Duration: 1 hour 7 minutes 35 seconds

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Scary Stories to Tell on a Google Review Page (#122)

Published: Feb. 22, 2022, 8:09 p.m.
Duration: 47 minutes 15 seconds

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Why does it rank that way? Exploring Google's New Search Feature (#121)

Published: Feb. 18, 2022, 10:01 p.m.
Duration: 53 minutes 1 second

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120. Inventory Follies: SKUs and Website Compatability

Published: Feb. 15, 2022, 10:39 p.m.
Duration: 57 minutes 8 seconds

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119. Traditional Transitional (Is Old School Marketing Dead? Well, No...)

Published: Feb. 11, 2022, 10:37 p.m.
Duration: 1 hour 11 minutes 37 seconds

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118. Marketing Checklist (Our Dinner w/ Andre)

Published: Feb. 8, 2022, 10:18 p.m.
Duration: 1 hour 18 minutes 32 seconds

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Privacy Please: Cookies, Tracking, and Personal Data Rights

Published: Feb. 4, 2022, 7:33 p.m.
Duration: 1 hour 5 minutes 22 seconds

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Meta Freebies (Facebook Marketing You Don't Pay For) (#116)

Published: Feb. 1, 2022, 5:13 p.m.
Duration: 1 hour 12 minutes 7 seconds

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Contest Competition (#115)

Published: Jan. 28, 2022, 10:53 p.m.
Duration: 55 minutes 12 seconds

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Social Status: What's to Like? (#114)

Published: Jan. 25, 2022, 11:51 p.m.
Duration: 59 minutes 22 seconds

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What's in a Word Rank? Bunches, Lots, and Much (#113)

Published: Jan. 21, 2022, 6:54 p.m.
Duration: 52 minutes 38 seconds

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BNPR Bubble + Micro Influencer Marketing (#112)

Published: Jan. 18, 2022, 7:30 p.m.
Duration: 52 minutes 8 seconds

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Trend Alert -- Understanding Google Trends (#111)

Published: Jan. 15, 2022, 1:01 a.m.
Duration: 52 minutes 58 seconds

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QR You (#110)

Published: Jan. 11, 2022, 9:53 p.m.
Duration: 1 hour 2 minutes 7 seconds

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Masters of Your Own Domain Name (#109)

Published: Jan. 8, 2022, 12:27 a.m.
Duration: 46 minutes 3 seconds

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New Year, Established Techniques (#108)

Published: Jan. 5, 2022, 1:01 a.m.
Duration: 1 hour 27 seconds

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2021 -- A Year in Google SEO (#107)

Published: Dec. 31, 2021, 10:35 p.m.
Duration: 1 hour 13 minutes 47 seconds

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106. 2022 Crystal Ball

Published: Dec. 28, 2021, 5 p.m.
Duration: 1 hour 9 minutes 1 second

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105. Facebook Business Suite vs Content Creator

Published: Dec. 24, 2021, 5 p.m.
Duration: 1 hour 5 minutes 31 seconds

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104. BNPL or Bust? Buy Now, Pay Later and the Future of Layaway

Published: Dec. 21, 2021, 8:07 p.m.
Duration: 1 hour 19 minutes 31 seconds

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103. Video Vanguard: Visual Media Techniques

Published: Dec. 17, 2021, 10:27 p.m.
Duration: 1 hour 13 minutes 3 seconds

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102. Behind the Password Wall

Published: Dec. 14, 2021, 5 p.m.
Duration: 59 minutes 20 seconds

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101. Once More To the Breach / WordPress Security Issues

Published: Dec. 10, 2021, 5 p.m.
Duration: 55 minutes 9 seconds

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100. Christmas Holiday Ad Review

Published: Dec. 8, 2021, 2:03 a.m.
Duration: 1 hour 14 minutes 11 seconds

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099. Reel World: Video on Google Search Console

Published: Dec. 3, 2021, 10:27 p.m.
Duration: 33 minutes 33 seconds

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098. The One About Google Ads

Published: Nov. 30, 2021, 9:51 p.m.
Duration: 1 hour 3 minutes 2 seconds

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Anaylzing The Big Survery from InStore (#97)

Published: Nov. 26, 2021, 5 p.m.
Duration: 1 hour 3 minutes 55 seconds

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Dropping the Dislike Bomb + YouTube Video Optimization (#96)

Published: Nov. 23, 2021, 4:44 p.m.
Duration: 57 minutes 57 seconds

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Google's New Core Update, Passwords, and Black Friday Email Marketing (#95)

Published: Nov. 19, 2021, 8:30 p.m.
Duration: 40 minutes 9 seconds

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Make It An Event, Online or Off (#94)

Published: Nov. 16, 2021, 8:05 p.m.
Duration: 42 minutes 14 seconds

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Don't Sleep on Embedded Videos (#93)

Published: Nov. 12, 2021, 5 p.m.
Duration: 52 minutes 3 seconds

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Ship It / Secure It / Sell It (#92)

Published: Nov. 9, 2021, 10:53 p.m.
Duration: 51 minutes 33 seconds

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Email Subject Lines / Holiday Gift Pages (#91)

Published: Nov. 5, 2021, 8:50 p.m.
Duration: 47 minutes 31 seconds

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Out of Stock, Out of Mind? / ADA & SEO (#90)

Published: Nov. 2, 2021, 11:04 p.m.
Duration: 49 minutes 12 seconds

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28 Days til Black Friday (#89)

Published: Oct. 29, 2021, 7 p.m.
Duration: 40 minutes 25 seconds

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Plug Up Your Plug-Ins (#88)

Published: Oct. 26, 2021, 9:09 p.m.
Duration: 40 minutes 3 seconds

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Avoiding SEO Guilt (#87)

Published: Oct. 22, 2021, 9:36 p.m.
Duration: 38 minutes 38 seconds

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The Forest for the Linktrees (#86)

Published: Oct. 19, 2021, 8:51 p.m.
Duration: 38 minutes 54 seconds

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The Price Rank May be Right (#85)

Published: Oct. 15, 2021, 11:37 p.m.
Duration: 36 minutes 24 seconds

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Gallery View: Displaying Your Pictures Properly (#84)

Published: Oct. 12, 2021, 8:30 p.m.
Duration: 43 minutes 30 seconds

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Rethink Soon: Buy Now, Pay Later (#83)

Published: Oct. 8, 2021, 9:30 p.m.
Duration: 26 minutes 16 seconds

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RE: Trade Shows and Designers Who Sell Online (#82)

Published: Oct. 5, 2021, 11:33 p.m.
Duration: 51 minutes 47 seconds

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ReRank Your.Com (#81)

Published: Oct. 2, 2021, 12:06 a.m.
Duration: 52 minutes 16 seconds

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Disaster Prep / Survival Guide: Internet Outage (#80)

Published: Sept. 29, 2021, 1:09 a.m.
Duration: 51 minutes 26 seconds

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Addressing Fraud and First Impressions (#79)

Published: Sept. 24, 2021, 9:28 p.m.
Duration: 57 minutes 54 seconds

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The United and Divided States of SEO (#78)

Published: Sept. 21, 2021, 8:23 p.m.
Duration: 1 hour 28 minutes 14 seconds

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The Ranking X-Factors - Correlations versus Causation (#77)

Published: Sept. 17, 2021, 9:36 p.m.
Duration: 1 hour 1 minute 29 seconds

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In the Company of Bugs: IP, Apple, and Google's Latest Update (#76)

Published: Sept. 13, 2021, 9:09 p.m.
Duration: 54 minutes 59 seconds

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Closing Ratios from InStore to Online + Engaging Your ROI (#75)

Published: Sept. 10, 2021, 4 p.m.
Duration: 47 minutes 11 seconds

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Back Up: Bounce Rates & Referral Traffic (#74)

Published: Sept. 7, 2021, 7:36 p.m.
Duration: 1 hour 3 seconds

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73. Service In A State of Emergency

Published: Sept. 3, 2021, 8:57 p.m.
Duration: 46 minutes 17 seconds

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72. What's the Story on Web Stories?

Published: Aug. 31, 2021, 6:57 p.m.
Duration: 47 minutes 31 seconds

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#71. Watches on eBay, Title Clicks on Google, and Grateful Rhinos

Published: Aug. 27, 2021, 9:10 p.m.
Duration: 33 minutes 38 seconds

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70. Retail Agility: Keeping Spry and Flexible Online and In Store

Published: Aug. 24, 2021, 7:55 p.m.
Duration: 1 hour 14 minutes 30 seconds

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069. Special Report: Live from the JA Show w/ Zina Sterling Silver

Published: Aug. 17, 2021, 7:31 p.m.
Duration: 58 minutes 4 seconds

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068. Local Lookyloos and Informed Ready to Buyers

Published: Aug. 10, 2021, 9 a.m.
Duration: 50 minutes 17 seconds

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The Messy Middle, or the Spaghetti Plate from Spark to Buy

Published: Aug. 6, 2021, 8:19 p.m.
Duration: 1 hour 13 minutes 5 seconds

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066. Rethink Your Redesign and Keep and Improve Your SEO While Doing So

Published: Aug. 3, 2021, 3:53 p.m.
Duration: 1 hour 50 seconds

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065. Search, and Seizing Your Better Ranking

Published: July 30, 2021, 7:32 p.m.
Duration: 50 minutes 33 seconds

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64. Select Your SEO Fighter: Wix, Wordpress, Glitterpaw

Published: July 27, 2021, 7:08 p.m.
Duration: 57 minutes 7 seconds

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063. I'm Still Scanning After All This Time

Published: July 23, 2021, 8:20 p.m.
Duration: 1 hour 4 minutes 1 second

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062. Making It About Yourself: Recontexualziing the News

Published: July 20, 2021, 6:30 p.m.
Duration: 47 minutes 43 seconds

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061. What's SKU with You? Google Rank Issues with POS Products

Published: July 13, 2021, 4 p.m.
Duration: 49 minutes 32 seconds

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060. Shooting Jewelry Photography with Your Smartphone

Published: July 6, 2021, noon
Duration: 46 minutes 45 seconds

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059. Text Messaging & U

Published: June 29, 2021, 11 a.m.
Duration: 1 hour 9 minutes 28 seconds

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058. (Hey Google, What's) MOBILE FIRST Indexing

Published: June 25, 2021, 5:15 p.m.
Duration: 58 minutes 26 seconds

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057. Hashtag Profiling on Instagram: Who Knows? The Shadowban Knows.

Published: June 22, 2021, 4 p.m.
Duration: 1 hour 10 minutes 13 seconds

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56. REVEALED: The Instagram Feed (plus, is the Shadowban Real?)

Published: June 18, 2021, 4 p.m.
Duration: 1 hour 49 seconds

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055. Selling Online vs. Selling In-Person

Published: June 15, 2021, 4 p.m.
Duration: 1 hour 19 minutes 18 seconds

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054. Staying Above the Fold: US eCommerce Forecast / Link Building for your Website

Published: June 11, 2021, 4 p.m.
Duration: 59 minutes 53 seconds

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053. Verifying a Large Sale Online + Avoiding Chargebacks!

Published: June 8, 2021, 7:51 p.m.
Duration: 1 hour 1 minute 32 seconds

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052. Google Core Update + Webpage Autotranslation ALERT!

Published: June 4, 2021, 8:52 p.m.
Duration: 1 hour 5 minutes 11 seconds

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051. Reopening Up with eCommerce / SEO Checklist Review

Published: June 1, 2021, 9:22 p.m.
Duration: 1 hour 29 minutes 56 seconds

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050. Counting Pearls, Twitter Goes eCom, Weak Wi-Fi, and What the Hell is a Web Core Vital?

Published: May 28, 2021, 4 p.m.
Duration: 1 hour 4 minutes 34 seconds

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049. Internet Security: Ransomware Beware + Getting Indexed in Google

Published: May 25, 2021, 9:20 p.m.
Duration: 1 hour 28 minutes 53 seconds

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048. Jewelry Industry Roundup - May 2021

Published: May 21, 2021, 8 a.m.
Duration: 1 hour 11 minutes 33 seconds

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047. Internet Sales Tax (Rethink Your eCom Edition)

Published: May 18, 2021, 11 a.m.
Duration: 50 minutes 19 seconds

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46. Diamonds Are For... Real Millennials?

Published: May 14, 2021, 10:29 p.m.
Duration: 1 hour 23 minutes 24 seconds

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45. Taking Back the Return Policy (An Exchange)

Published: May 11, 2021, 7:56 p.m.
Duration: 1 hour 37 minutes 55 seconds

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044. Is Your Jewelry Store's Online Identity Serving Customer Needs?

Published: May 7, 2021, 9:15 p.m.
Duration: 1 hour 53 minutes 33 seconds

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043. That's Not a Ranking Factor; an Annotation

Published: May 4, 2021, 8:08 p.m.
Duration: 1 hour 43 minutes 19 seconds

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042. Is Extinction Inevitable? + Death, Taxes, and Bad Copyrighting

Published: April 30, 2021, 9 a.m.
Duration: 1 hour 28 minutes 55 seconds

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041. Curbside Your Enthusiasm; Reviewing BOPIS a Year Later

Published: April 27, 2021, 8:02 p.m.
Duration: 1 hour 24 minutes 36 seconds

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40.What You Need to Know About Schema Markups!

Published: April 23, 2021, 9:30 a.m.
Duration: 1 hour 2 minutes 21 seconds

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039. SEO Review: Global SERP, CMS Switch, and Following Breadcrumbs

Published: April 21, 2021, 12:35 a.m.
Duration: 1 hour 27 minutes 1 second

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038. Jewelers' Stories in the Time of COVID / Industry News

Published: April 16, 2021, 11 a.m.
Duration: 1 hour 26 minutes 59 seconds

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037. ADA Ruling and Rules for ADA: Providing Quality Service For All

Published: April 13, 2021, 10 a.m.
Duration: 1 hour 27 minutes 3 seconds

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036. The iOs 14.5 Effect on Marketing + Jewelry Subscription Services

Published: April 9, 2021, 9 a.m.
Duration: 1 hour 43 minutes 26 seconds

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35. The Cost of Customer Retention with Email Marketing

Published: April 6, 2021, 9 a.m.
Duration: 1 hour 7 minutes 9 seconds

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034. Google Ranking Factors (that you pretty much definitely have to do)

Published: April 2, 2021, 7:30 a.m.
Duration: 1 hour 21 minutes 54 seconds

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030. Update Your Hardware, Have a Cookie

Published: March 19, 2021, 11:52 p.m.
Duration: 1 hour 9 minutes 31 seconds

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029. Google Maps as a Social Network + AB Testing

Published: March 16, 2021, 8:43 p.m.
Duration: 1 hour 18 minutes 21 seconds

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028. Industry News / Domain Name Renewals / Google's Speed and Title Announcements

Published: March 12, 2021, 1:30 p.m.
Duration: 1 hour 22 minutes 29 seconds

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027. FAQ re: ADA and SSL

Published: March 9, 2021, 9:45 p.m.
Duration: 1 hour 20 minutes 5 seconds

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026. It Was S.E.O. All Along

Published: March 5, 2021, 1:30 p.m.
Duration: 2 hours 1 minute 45 seconds

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025. Effective Product Descriptions (plus Hosting Scams and Microsoft Heatmaps)

Published: March 2, 2021, 8:22 p.m.
Duration: 1 hour 15 minutes 8 seconds

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024. Love/Hate Relationships w/ Online Reviews, SEO, and Twitter

Published: Feb. 26, 2021, 11:32 p.m.
Duration: 1 hour 30 minutes 22 seconds

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023. Avoiding Scams and Bugs + Embracing the Digital Stack

Published: Feb. 23, 2021, 8:55 p.m.
Duration: 1 hour 19 minutes 46 seconds

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022. A Customer Journey's Lifetime Value

Published: Feb. 19, 2021, 6:29 p.m.
Duration: 1 hour 44 minutes 8 seconds

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021. Selling Your Expertise

Published: Feb. 16, 2021, 5 p.m.
Duration: 1 hour 30 minutes 26 seconds

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020. Warming Up to Cold Traffic

Published: Feb. 12, 2021, 7:29 p.m.
Duration: 1 hour 21 minutes 34 seconds

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019. Commercial Frameworks from the Super Bowl to Your Store

Published: Feb. 9, 2021, 9:16 p.m.
Duration: 1 hour 50 minutes 40 seconds

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018. Telling Your Customers What They Want

Published: Feb. 5, 2021, 9:40 p.m.
Duration: 1 hour 13 minutes 20 seconds

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017. Drops in Website Traffic? Common Reasons and Fixes

Published: Feb. 2, 2021, 2 p.m.
Duration: 1 hour 33 minutes 2 seconds

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016. Small Steps for Improving Your eCommerce

Published: Jan. 29, 2021, 1 p.m.
Duration: 55 minutes 2 seconds

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015. Money is In the Double Confirm (Introduction to Funnels + Traffic You Own)

Published: Jan. 26, 2021, 5 p.m.
Duration: 1 hour 9 minutes 58 seconds

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014. SEO Lessons Learned + Diversity in the Jewelry Industry

Published: Jan. 22, 2021, 1:03 a.m.
Duration: 1 hour 29 minutes 11 seconds

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013. SEO Fundamentals pt 2 - On-Your-Own Strategies

Published: Jan. 19, 2021, 10:11 p.m.
Duration: 1 hour 32 minutes 27 seconds

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SEO Fundamentals - Google Analytics, Google My Business, and Google Search Console

Published: Jan. 15, 2021, 7:30 p.m.
Duration: 1 hour 25 minutes 20 seconds

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011. Beat the Bounceback: Constructing a Successful Homepage

Published: Jan. 12, 2021, 10 a.m.
Duration: 1 hour 13 minutes 58 seconds

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010. Rebuilding Your Website, Part 2: Platform Comparison Study

Published: Jan. 8, 2021, 11 a.m.
Duration: 1 hour 45 minutes 18 seconds

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009. Rebuilding Your Website, Part 1: Redesign and Starting Over

Published: Jan. 5, 2021, 10 a.m.
Duration: 1 hour 20 minutes 7 seconds

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008. Forecasting 2021

Published: Dec. 31, 2020, 11:58 p.m.
Duration: 1 hour 32 minutes 25 seconds

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007. Digital First in 2020: A Year in Review

Published: Dec. 29, 2020, 9 a.m.
Duration: 1 hour 3 minutes 35 seconds

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006. Blogging is the New Content Building

Published: Dec. 25, 2020, 9 a.m.
Duration: 1 hour 5 minutes

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005. Removing the Guesswork in Personalization

Published: Dec. 22, 2020, 8 a.m.
Duration: 58 minutes 15 seconds

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004. The Landing Page Has Landed

Published: Dec. 18, 2020, 10 a.m.
Duration: 59 minutes 11 seconds

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003. Facebook Antitrust Lawsuit and You

Published: Dec. 15, 2020, 11 a.m.
Duration: 1 hour 3 minutes 39 seconds

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002. If You Do Anything, Start

Published: Dec. 11, 2020, 11:46 p.m.
Duration: 1 hour 3 minutes 41 seconds

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#001. The Modern Shopper and the Rise of BOPIS

Published: Dec. 8, 2020, 6:42 p.m.
Duration: 1 hour 8 minutes 16 seconds

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