Retail management and marketing - for iPod/iPhone
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.Podcasts
Store operations
Published: June 10, 2011, 5:40 a.m.Duration: 6 minutes 23 seconds
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Transcript -- Store operations
Published: June 10, 2011, 5:40 a.m.Duration: N/A
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Bar code technology
Published: June 10, 2011, 5:39 a.m.Duration: 7 minutes 17 seconds
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Transcript -- Bar code technology
Published: June 10, 2011, 5:39 a.m.Duration: N/A
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The impact of marketing
Published: June 10, 2011, 5:38 a.m.Duration: 6 minutes 19 seconds
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Transcript -- The impact of marketing
Published: June 10, 2011, 5:38 a.m.Duration: N/A
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The agency and the message
Published: June 10, 2011, 5:37 a.m.Duration: 7 minutes 38 seconds
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Transcript -- The agency and the message
Published: June 10, 2011, 5:37 a.m.Duration: N/A
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Online retail marketing
Published: June 10, 2011, 5:36 a.m.Duration: 8 minutes 3 seconds
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Transcript -- Online retail marketing
Published: June 10, 2011, 5:36 a.m.Duration: N/A
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Building a brand
Published: June 10, 2011, 5:35 a.m.Duration: 8 minutes 36 seconds
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Transcript -- Building a brand
Published: June 10, 2011, 5:35 a.m.Duration: N/A
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PR in retailing
Published: June 10, 2011, 5:34 a.m.Duration: 5 minutes 46 seconds
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Transcript -- PR in retailing
Published: June 10, 2011, 5:34 a.m.Duration: N/A
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How supply chains work
Published: June 10, 2011, 5:33 a.m.Duration: 7 minutes 36 seconds
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Transcript -- How supply chains work
Published: June 10, 2011, 5:33 a.m.Duration: N/A
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Retail buying in the fashion industry
Published: June 10, 2011, 5:32 a.m.Duration: 8 minutes 42 seconds
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Transcript -- Retail buying in the fashion industry
Published: June 10, 2011, 5:32 a.m.Duration: N/A
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Independent retailers
Published: June 10, 2011, 5:31 a.m.Duration: 4 minutes 55 seconds
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Transcript -- Independent retailers
Published: June 10, 2011, 5:31 a.m.Duration: N/A
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The Internet debate
Published: June 10, 2011, 5:30 a.m.Duration: 10 minutes 20 seconds
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Transcript -- The Internet debate
Published: June 10, 2011, 5:30 a.m.Duration: N/A
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The retail sector in 2020
Published: June 10, 2011, 5:29 a.m.Duration: 8 minutes 25 seconds
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Transcript -- The retail sector in 2020
Published: June 10, 2011, 5:29 a.m.Duration: N/A
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The future of retail management
Published: June 10, 2011, 5:28 a.m.Duration: 8 minutes 17 seconds
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Transcript -- The future of retail management
Published: June 10, 2011, 5:28 a.m.Duration: N/A
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