Podcasts Business Opgemerkt

Opgemerkt

38 episodes

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Podcasts

E38 - Herkenbaarheid van brand assets, Shoppable AR op Snapchat

Published: March 16, 2021, 4 a.m.
Duration: 40 minutes 17 seconds

Listed in: Business

E37 - Brand says no tegen e-commerce, gegenereerde logo's

Published: March 9, 2021, 4 a.m.
Duration: 45 minutes 14 seconds

Listed in: Business

E36 - Melk of geen melk, een Indisch food anti-merk

Published: March 2, 2021, 4 a.m.
Duration: 37 minutes 39 seconds

Listed in: Business

E35 - Merken met racistische beeldtaal, Het momentum van de e-mail nieuwsbrief

Published: Feb. 23, 2021, 4 a.m.
Duration: 40 minutes 53 seconds

Listed in: Business

E34 - Weirde ads, Corporate Memphis en de brands achter de brands

Published: Feb. 16, 2021, 4 a.m.
Duration: 40 minutes 17 seconds

Listed in: Business

E33 - Het verhaal achter de rebranding van Ancienne Belgique met Max Gadeyne

Published: Feb. 9, 2021, 4 a.m.
Duration: 52 minutes

Listed in: Business

E32 - Tesla, Heinz en het echte verhaal achter Supreme

Published: Feb. 2, 2021, 4 a.m.
Duration: 43 minutes 47 seconds

Listed in: Business

E31 - De TikTok brand anti-aesthetic, Virtual influencers

Published: Jan. 26, 2021, 4 a.m.
Duration: 36 minutes 15 seconds

Listed in: Business

E30 - Burger King, GM en Kia rebrands, de verrassende strategie van DTC meubelmerk Outer

Published: Jan. 19, 2021, 4 a.m.
Duration: 33 minutes 46 seconds

Listed in: Business

E29 - De toekomst voor brands is direct-to-consumer content, de Pfizer rebrand

Published: Jan. 12, 2021, 4 a.m.
Duration: 41 minutes 53 seconds

Listed in: Business

E28 - Het geniale verhaal van Häagen-Dazs

Published: Jan. 5, 2021, 4 a.m.
Duration: 27 minutes 31 seconds

Listed in: Business

E27 - Eind van een tijdperk voor Ikea, Branding trends van 2020

Published: Dec. 29, 2020, 4 a.m.
Duration: 25 minutes 32 seconds

Listed in: Business

E26 - Ontwierp Coca-Cola nu echt de kerstman? En waarom blijft Oreo maar smaken uitbrengen?

Published: Dec. 23, 2020, 10:20 a.m.
Duration: 37 minutes 37 seconds

Listed in: Business

E25 - Het geheim achter viral video content, het belang van een goeie brand story

Published: Dec. 14, 2020, 4 a.m.
Duration: 36 minutes 31 seconds

Listed in: Business

E24 - Hoe kan je het succes van een merk voorspellen, een strategische merkoefening

Published: Dec. 8, 2020, 4 a.m.
Duration: 33 minutes 1 second

Listed in: Business

E23 - Trends in B2B brand building, het straffe verhaal van Nerdy Nuts

Published: Dec. 1, 2020, 4 a.m.
Duration: 37 minutes 10 seconds

Listed in: Business

E22 - Livestream shopping, de Great American Rebrand

Published: Nov. 24, 2020, 4 a.m.
Duration: 36 minutes 49 seconds

Listed in: Business

E21 - Black Friday boycot, AI voor brand design

Published: Nov. 17, 2020, 4 a.m.
Duration: 34 minutes 21 seconds

Listed in: Business

E20 - Merkstrategie in een complexe wereld, De Biden en Trump campagnes gefileerd

Published: Nov. 10, 2020, 4 a.m.
Duration: 34 minutes 41 seconds

Listed in: Business

E19 - Merken als curatoren, Lokalisering vs internationalisering

Published: Nov. 3, 2020, 4 a.m.
Duration: 28 minutes 45 seconds

Listed in: Business

E18 - Ommekeer in DTC land | Share of Search als indicator van brand strength

Published: Oct. 27, 2020, 4 a.m.
Duration: 28 minutes 43 seconds

Listed in: Business

E17 - De gedurfde strategie van Zeeman

Published: June 12, 2020, 7:37 a.m.
Duration: 16 minutes 12 seconds

Listed in: Business

E16 - Wat brengt de toekomst voor retail brands?

Published: June 4, 2020, 11:43 a.m.
Duration: 23 minutes 50 seconds

Listed in: Business

E15 - Nation branding

Published: May 26, 2020, 11:07 p.m.
Duration: 24 minutes 26 seconds

Listed in: Business

E14 - Menselijk digitaal | Branding is signaling

Published: May 19, 2020, 2:25 p.m.
Duration: 31 minutes 8 seconds

Listed in: Business

E13 - Authentieke merken | The Choice Factory

Published: May 5, 2020, 3 a.m.
Duration: 27 minutes 58 seconds

Listed in: Business

E12 - Hoe zit het nu echt met brand purpose? Tony's Chocolonely case study

Published: April 21, 2020, 3 a.m.
Duration: 38 minutes 21 seconds

Listed in: Business

E11 - Branding vs reclame bij Adidas en Nike | Branding in de toekomst

Published: April 14, 2020, 4:51 p.m.
Duration: 27 minutes 34 seconds

Listed in: Business

E10 - Het ultieme marketingdoel | Valse merkvoorkeuren

Published: April 7, 2020, 3 a.m.
Duration: 28 minutes 16 seconds

Listed in: Business

E09 - Eigenwijs Deens mediamerk Zetland | Obsessive Branding Disorder

Published: March 24, 2020, 4 a.m.
Duration: 30 minutes 52 seconds

Listed in: Business

E08 - Hoe gaan brands om met de coronacrisis?

Published: March 17, 2020, 12:39 p.m.
Duration: 29 minutes 24 seconds

Listed in: Business

E07 - Nieuw BMW logo | Gen Y esthetiek

Published: March 10, 2020, 4 a.m.
Duration: 27 minutes 38 seconds

Listed in: Business

E06 - Moeten brands politiek actief zijn? | Lush digitale strategie

Published: March 3, 2020, 4 a.m.
Duration: 29 minutes

Listed in: Business

E05 - Whatsapp voor brands | Influencers ipv ad agencies | Persoonlijkere reclame

Published: Feb. 25, 2020, 3 a.m.
Duration: 28 minutes 43 seconds

Listed in: Business

E04 - TikTok en Gen Z | Durex rebranding | Influencers

Published: Feb. 18, 2020, 3 a.m.
Duration: 30 minutes 26 seconds

Listed in: Business

E03 - Gen Y en Gen Z | Out of Home ads

Published: Feb. 11, 2020, 3 a.m.
Duration: 27 minutes 57 seconds

Listed in: Business

E02 - Email vs social media | Brand purpose

Published: Feb. 4, 2020, 3 a.m.
Duration: 27 minutes 52 seconds

Listed in: Business

E01 - Clicks en likes | D2C flop

Published: Jan. 26, 2020, 8:23 p.m.
Duration: 27 minutes 40 seconds

Listed in: Business