Podcasts

Mechanical Lead Gen

Published: Feb. 19, 2021, 3 a.m.
Duration: 25 minutes 12 seconds

Listed in: Business

If you were to start building your authority today, how would you do it?

Published: Feb. 5, 2021, 1 a.m.
Duration: 33 minutes 43 seconds

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What happens when trust declines?

Published: Jan. 29, 2021, midnight
Duration: 39 minutes 24 seconds

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Email Newsletters Are Dead

Published: Jan. 22, 2021, 5 a.m.
Duration: 37 minutes 12 seconds

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Should Philip buy ads to promote his workshop?

Published: Jan. 15, 2021, 2 a.m.
Duration: 31 minutes 48 seconds

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Content is Dead

Published: Jan. 8, 2021, 8:32 a.m.
Duration: 29 minutes 22 seconds

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Authority or Training

Published: Dec. 11, 2020, 3 a.m.
Duration: 22 minutes 43 seconds

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Should You Start a Podcast in 2020

Published: Nov. 20, 2020, 1 a.m.
Duration: 35 minutes 9 seconds

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Philip's Live Streaming Experiment

Published: Nov. 17, 2020, 1 p.m.
Duration: 36 minutes 2 seconds

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Why you shouldn't sell to your audience the way you want to buy

Published: Nov. 6, 2020, 1 p.m.
Duration: 41 minutes 21 seconds

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Learnings From a Productized Service

Published: Nov. 2, 2020, 8:58 p.m.
Duration: 35 minutes 56 seconds

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Selling Pain vs Aspiration

Published: Oct. 23, 2020, 4:40 p.m.
Duration: 28 minutes 31 seconds

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Approaches to Email Marketing

Published: Oct. 2, 2020, 2:48 p.m.
Duration: 41 minutes 13 seconds

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Designing and Running an Online Event

Published: Sept. 25, 2020, 4:53 p.m.
Duration: 32 minutes 46 seconds

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Offline featuring Tom Critchlow (Part 2)

Published: Sept. 11, 2020, 1:43 p.m.
Duration: 29 minutes 26 seconds

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Offline featuring Tom Critchlow

Published: Sept. 4, 2020, 7:40 a.m.
Duration: 29 minutes 34 seconds

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Lessons learned from launching the workshop

Published: Aug. 28, 2020, midnight
Duration: 31 minutes 6 seconds

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Structuring expertise into IP (#1 in what might become a series)

Published: Aug. 7, 2020, 2:58 p.m.
Duration: 30 minutes 25 seconds

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Philip's recent awakening to the fact that he's not as empathetic as he likes to think he is...

Published: July 31, 2020, 1 a.m.
Duration: 31 minutes 54 seconds

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All Sales is Becoming Marketing

Published: July 24, 2020, 3:33 p.m.
Duration: 27 minutes 52 seconds

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Jeb Blount: How to be a great podcast guest

Published: July 17, 2020, 11:20 a.m.
Duration: 27 minutes 16 seconds

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Coffee is for Closers: Why Closing is Overrated

Published: June 30, 2020, 1 p.m.
Duration: 26 minutes 21 seconds

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The dark side of sponsorship revenue (what Liston has learned from getting almost $10k/mo in sponsorship revenue)

Published: June 26, 2020, midnight
Duration: 33 minutes 10 seconds

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Is Technology a Distraction for a Professional Services Business?

Published: June 12, 2020, midnight
Duration: 32 minutes 37 seconds

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Sales Models for Professional Services Firms

Published: June 5, 2020, midnight
Duration: 34 minutes 1 second

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Metrics to Track In Your Consulting Business

Published: May 22, 2020, midnight
Duration: 39 minutes 28 seconds

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May '20 Business Update

Published: May 15, 2020, midnight
Duration: 36 minutes 14 seconds

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Does your area of expertise require certainty?

Published: May 8, 2020, midnight
Duration: 32 minutes 49 seconds

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[Interview] - SEO for Consultants with Jim Thornton

Published: May 1, 2020, midnight
Duration: 42 minutes 45 seconds

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How Important is SEO For Your Business?

Published: April 24, 2020, midnight
Duration: 35 minutes 40 seconds

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Specializing and Digital Marketing

Published: April 17, 2020, midnight
Duration: 29 minutes 38 seconds

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Building an Audience

Published: April 10, 2020, midnight
Duration: 38 minutes 27 seconds

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Should I keep selling?

Published: April 3, 2020, midnight
Duration: 28 minutes 53 seconds

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Should you turn your services into products?

Published: March 26, 2020, midnight
Duration: 31 minutes 21 seconds

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Dealing with Coronavirus in your firm

Published: March 20, 2020, midnight
Duration: 30 minutes 38 seconds

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How to Write a Book Differently - Lessons From Writing a Book the Wrong Way

Published: March 13, 2020, midnight
Duration: 37 minutes 28 seconds

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Book Update

Published: March 6, 2020, midnight
Duration: 38 minutes 54 seconds

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LinkedIn and the Arc of Social Media

Published: Feb. 28, 2020, midnight
Duration: 33 minutes 53 seconds

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LinkedIn Prospecting and Podcast Research

Published: Feb. 21, 2020, midnight
Duration: 36 minutes 5 seconds

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Market Research: Insight and Intellectual Property

Published: Feb. 14, 2020, midnight
Duration: 34 minutes 24 seconds

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Point of View

Published: Feb. 7, 2020, midnight
Duration: 38 minutes 13 seconds

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The Outsourced Lead Gen Experiment

Published: Jan. 31, 2020, midnight
Duration: 35 minutes 11 seconds

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Cold Email: Getting Podcast Sponsorship Using Cold Outreach

Published: Jan. 24, 2020, midnight
Duration: 42 minutes 47 seconds

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December ‘19 Business Update

Published: Jan. 17, 2020, midnight
Duration: 40 minutes 46 seconds

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How Trust Works In a Consulting Sale

Published: Jan. 10, 2020, midnight
Duration: 42 minutes 37 seconds

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Setting Goals (For a Change)

Published: Jan. 3, 2020, midnight
Duration: 35 minutes 50 seconds

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Troubleshooting Crappy Sales Calls

Published: Dec. 27, 2019, midnight
Duration: 29 minutes 43 seconds

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Why Limit Your Productivity ON PURPOSE

Published: Dec. 20, 2019, midnight
Duration: 33 minutes 18 seconds

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Strong Point of View Required In Your Content Marketing?

Published: Dec. 13, 2019, midnight
Duration: 46 minutes 32 seconds

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November Updates - Killing Paid Emails and Getting Podcast Sponsors

Published: Nov. 8, 2019, midnight
Duration: 1 hour 4 minutes 23 seconds

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Why Your Tools Don't Matter, and How to Use Email with Dan Oshinsky

Published: Oct. 25, 2019, midnight
Duration: 53 minutes 49 seconds

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What we've learned over 100 episodes

Published: Oct. 4, 2019, midnight
Duration: 48 minutes 33 seconds

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September Update - Direct Response and Consulting Windfall!

Published: Sept. 20, 2019, midnight
Duration: 54 minutes 50 seconds

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Direct Response Marketing and Sales Quotas

Published: Aug. 30, 2019, midnight
Duration: 42 minutes 40 seconds

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How to sell something someone has never bought?

Published: Aug. 23, 2019, midnight
Duration: 39 minutes 15 seconds

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Choosing Marketing Channels

Published: Aug. 16, 2019, midnight
Duration: 1 hour 4 minutes 3 seconds

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How We're Applying the Internet MBA Challenge to Ourselves - Part 1

Published: Aug. 2, 2019, 7 a.m.
Duration: 59 minutes 27 seconds

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Constraints to Help You Build a Publishing Habit

Published: July 26, 2019, 9:40 p.m.
Duration: 59 minutes 18 seconds

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Offline's Internet MBA Challenge

Published: July 19, 2019, midnight
Duration: 59 minutes 35 seconds

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Paul Jarvis on Building an Audience and a Company of One

Published: July 12, 2019, 10:18 p.m.
Duration: 52 minutes 21 seconds

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Getting Through Business Lifecycle Stages, with Brad Farris

Published: July 5, 2019, 7 a.m.
Duration: 57 minutes 27 seconds

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How Much Luck Do You Need In Your Business? feat. Tom Miller

Published: June 28, 2019, 7 a.m.
Duration: 50 minutes 33 seconds

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When to Quit, and Building Community with Margo Aaron

Published: June 21, 2019, 2:02 p.m.
Duration: 48 minutes 42 seconds

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Charging For Daily Emails and Selling to the Enterprise

Published: June 14, 2019, 11:46 p.m.
Duration: 50 minutes 48 seconds

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Republish: Direct Response Marketing vs Brand Marketing

Published: June 7, 2019, 7:44 a.m.
Duration: 1 hour 3 minutes 9 seconds

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Building Your Business: Are you innovating or competing on spec and cost?

Published: May 31, 2019, 7 a.m.
Duration: 55 minutes 35 seconds

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Enterprise Selling for Consulting and Sponsorships with Mike Julian

Published: May 24, 2019, 7 a.m.
Duration: 58 minutes 37 seconds

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The Four Orientations of Consulting Founders

Published: May 17, 2019, 7 a.m.
Duration: 40 minutes 7 seconds

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What the Science of Virality Can Teach You About Marketing

Published: May 10, 2019, 7 a.m.
Duration: 54 minutes 4 seconds

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Networking and Marketing Online or In-Real Life - What Are the Tradeoffs?

Published: May 3, 2019, 7 a.m.
Duration: 47 minutes 12 seconds

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Is Being the Best Expert Enough to Grow Your Business?

Published: April 26, 2019, 7 a.m.
Duration: 43 minutes 2 seconds

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Marketing Yourself In a World of Aggregators

Published: April 19, 2019, 7 a.m.
Duration: 53 minutes 55 seconds

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The Resistance v. Just Not Lovin' It

Published: April 12, 2019, 7 a.m.
Duration: 33 minutes 56 seconds

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Sales Call Checklist For Your Next Prospective Client Call

Published: April 5, 2019, 7 a.m.
Duration: 35 minutes 25 seconds

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18 Ways to to Get Email Subscribers

Published: March 29, 2019, 7 a.m.
Duration: 33 minutes 30 seconds

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Developing a Worldview In Your Expertise

Published: March 22, 2019, 7 a.m.
Duration: 45 minutes 5 seconds

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Brand Marketing vs. Direct Response Marketing

Published: March 15, 2019, 7 a.m.
Duration: 58 minutes 29 seconds

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#ContentMarketing With Email to Build Authority

Published: Feb. 22, 2019, 8:17 a.m.
Duration: 47 minutes 19 seconds

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Authority Building With Content Marketing - Which Channels Should You Choose?

Published: Feb. 15, 2019, 6:21 p.m.
Duration: 56 minutes 9 seconds

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Engaging Content Requires Passion - Do You Have It?

Published: Jan. 30, 2019, 10:22 a.m.
Duration: 41 minutes 55 seconds

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Offline REBOOT!

Published: Jan. 25, 2019, 7:10 a.m.
Duration: 7 minutes 14 seconds

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Roadmapping - The Exhaustive and Exhausting Guide to How and When to Do It

Published: Nov. 23, 2018, 1 p.m.
Duration: 50 minutes 30 seconds

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How to Be a Great Podcast Guest (and Learn From Our Failures)

Published: Nov. 16, 2018, 1 p.m.
Duration: 43 minutes 12 seconds

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How to Experiment With Content Marketing

Published: Nov. 9, 2018, 1 p.m.
Duration: 58 minutes 3 seconds

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Hobbies Are Saving Our Lives, and Why Else We Have Them

Published: Nov. 2, 2018, noon
Duration: 39 minutes 32 seconds

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Making the Transition from Done For You to Done With You and DIY

Published: Oct. 26, 2018, noon
Duration: 45 minutes 29 seconds

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Buying Podcast Listeners and Minivans

Published: Oct. 19, 2018, noon
Duration: 25 minutes 49 seconds

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Scaling Your Impact Through Content and Systemization

Published: Oct. 12, 2018, noon
Duration: 48 minutes 8 seconds

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Options Around Paid Acquisitions

Published: Aug. 28, 2018, 6:59 a.m.
Duration: 45 minutes 4 seconds

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Group Coaching and Education - Open Cart versus Rolling Enrollment

Published: Aug. 17, 2018, 6:59 a.m.
Duration: 53 minutes

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Practice Sales With These Foundational Skills

Published: Aug. 10, 2018, 6:59 a.m.
Duration: 46 minutes 17 seconds

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Practice Positioning With These Foundational Skills

Published: Aug. 3, 2018, 6:59 a.m.
Duration: 46 minutes 18 seconds

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Setting Stretch Goals for Your Business, Without Overstretching

Published: July 27, 2018, 6:59 a.m.
Duration: 57 minutes 27 seconds

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How to Serve, Not Sell, But Also Make Money While You Do It

Published: July 20, 2018, 6:59 a.m.
Duration: 51 minutes 51 seconds

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Building Confidence In Areas Outside Your Expertise

Published: July 13, 2018, 6:59 a.m.
Duration: 50 minutes 8 seconds

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Ideas for Increasing Profitability In Your Consulting Business.

Published: July 10, 2018, 4:59 a.m.
Duration: 45 minutes 54 seconds

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Do You Have Time to Make the Biggest Changes In Your Business?

Published: June 29, 2018, 7:01 a.m.
Duration: 42 minutes 23 seconds

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Generalizing Isn’t a Specialty or Market Position

Published: June 22, 2018, 6:49 p.m.
Duration: 27 minutes 10 seconds

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Positioning and Niching Down Even When It's Scary (And It Is)

Published: June 16, 2018, 2:44 a.m.
Duration: 46 minutes 3 seconds

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Should you create a podcast? Why or why not?

Published: June 8, 2018, 11:01 p.m.
Duration: 45 minutes 20 seconds

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The Decay of Lead Generation Channels, and What to Do About It

Published: May 25, 2018, 7:32 a.m.
Duration: 51 minutes 54 seconds

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Personal Branding Without the Shameless Self-Promotion

Published: May 18, 2018, 7:30 a.m.
Duration: 49 minutes 42 seconds

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Can you talk yourself out of a sale, or your clients good graces?

Published: May 11, 2018, 10:16 p.m.
Duration: 33 minutes 24 seconds

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52 Ideas to Deliver More Client Value (and Sell Your Expertise)

Published: May 4, 2018, 7:03 a.m.
Duration: 59 minutes 22 seconds

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Defining the Value Equation, and How to Give More of It to Your Clients

Published: April 27, 2018, 8:31 p.m.
Duration: 52 minutes 37 seconds

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Why We Became Hyper (Daily) Publishers, and Philip Has a Tough Love Rant For You

Published: April 20, 2018, 7 a.m.
Duration: 1 hour 44 seconds

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What is marketing, and can you give away too much of it?

Published: April 13, 2018, 7 a.m.
Duration: 51 minutes 52 seconds

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Using LinkedIn as a content marketing channel to grow interest and your biz

Published: April 6, 2018, 3 p.m.
Duration: 50 minutes 48 seconds

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Makin' big changes in your consulting biz: slight risk, or reckless abandon?

Published: March 30, 2018, 7:25 a.m.
Duration: 52 minutes 23 seconds

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Placebo Effect and Premium Pricing In Your Service Business

Published: March 26, 2018, 7:12 p.m.
Duration: 53 minutes 33 seconds

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Is profit a lagging indicator of success?

Published: March 16, 2018, 3 p.m.
Duration: 51 minutes 48 seconds

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Using LinkedIn to get leads aka "The LinkedIn Experiment"

Published: March 9, 2018, 4 p.m.
Duration: 46 minutes 47 seconds

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Building the chicken (and becoming a complete business owner)

Published: March 2, 2018, 9:55 p.m.
Duration: 57 minutes 14 seconds

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4-hour work week, or 20-hour work day?

Published: Feb. 23, 2018, 4 p.m.
Duration: 44 minutes 32 seconds

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Should I start a new podcast? Errrrr...any gigantic marketing project?

Published: Feb. 16, 2018, 4 p.m.
Duration: 37 minutes 37 seconds

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The Authority, Momentum, and Focus Conundrum

Published: Feb. 9, 2018, 4:16 p.m.
Duration: 44 minutes 3 seconds

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When You Need Marketing Infrastructure, and How Much

Published: Feb. 2, 2018, 4 p.m.
Duration: 56 minutes 3 seconds

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Do I have to talk to humans?

Published: Jan. 26, 2018, 4:08 p.m.
Duration: 51 minutes 42 seconds

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Philip Sells Advice And Feels Weird About It

Published: Jan. 19, 2018, 4 p.m.
Duration: 51 minutes 9 seconds

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Setting Goals as a Solopreneur

Published: Jan. 12, 2018, 8 a.m.
Duration: 1 hour 1 minute 9 seconds

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Making a Generic Idea a YUUUGE Idea

Published: Jan. 5, 2018, 6:22 p.m.
Duration: 1 hour 2 minutes 45 seconds

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Connecting with Influencers, Part 2

Published: Dec. 29, 2017, 4 p.m.
Duration: 46 minutes 8 seconds

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Connecting With Influencers Pt. 1

Published: Dec. 22, 2017, 4:18 p.m.
Duration: 45 minutes 52 seconds

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How to Position Your Biz aka Philip's Main Jam

Published: Dec. 15, 2017, 4 p.m.
Duration: 1 hour 2 minutes 4 seconds

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Welcome, and a recap of Episodes 1 to 26 in under 10 minutes

Published: Dec. 12, 2017, 7:22 a.m.
Duration: 7 minutes 4 seconds

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