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Today, I\'m kick off a new series specifically on niche marketing and business development. This episode is focused on the foundation for any business: identifying needs to fill. In addition to sharing some of my own experiences, I\'ll also show companies like EZ Laundry and Netflix used similar principles as other artists in order to launch their businesses!
References:
Episode\\xa0#190: How to Find Your Niche
People\\xa0I\'ve\\xa0Interviewed\\xa0with\\xa0a\\xa0Unique\\xa0Niche:
Episode #6: DaRealWordSound
Episode 48: Dez Cadena
Episode #162: Manafest
Episode #258: Shannon Curtis
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Today\'s episode was inspired by Terry Crews\' approach to self-discipline. We\'re focusing on his 4 big tips for discipline with a specific focus on music business and entrepreneurs.
Watch the videos (part 1 & 2):
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If you\'re slightly obsessed with productivity (like I am), then you probably think a lot about how to make the most of your time. In fact, the idea of "free time" seems like kind of a misnomer because you think of it as more time to work on your music business. However, today\'s episode is about taking a healthy look at developing a sustainable music business career - and that includes using your free time wisely.
References:
Episode #40 - Strategic Philanthropy and Your Music
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Severe weather is terrible for music instruments, vocalists, and our vehicles but sometimes it can\'t be avoided. In today\'s episode, we\'re going to cover best practices and tips in dealing with severe weather.
Resources:
The best emergency roadside kit for bands (Kolo Sports Premium). It\'s only $45 and comes with plenty of things to deal with quick emergencies.
Accuweather Road Trip Planner. Check it before leaving for tour!
AAA Auto Club - If you do get this, just spend the extra bucks for their premium service. The extended tow range is a must if you\'re going through any kind of remote areas.
Verizon Roadside Assistance. This is my go-to.
How to Drive in Severe Weather guide from State Farm.
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Michael Beinhorn has lived his life in the pursuit of artistic expression, first as a visual artist, then as a performer, and finally as a record producer.
Forgoing a promising career in medical illustration, Beinhorn began his musical endeavors in 1979 as co-founder of the seminal New York musical collective Material. The group\\u2019s singular style and strong artistic personalities led to their producing their own recordings out of necessity. As the band rose to prominence, in 1980 they were approached by Brian Eno, collaborating on the track\\xa0\\u201cLizard Point\\u201d\\xa0from Eno\\u2019s acclaimed recording\\xa0\\u201cAmbient 4: On Land.\\u201d
In 1983, Beinhorn co-produced Herbie Hancock\\u2019s landmark recording, Future Shock, which included the groundbreaking cut\\xa0\\u201cRockit.\\u201d\\xa0The song, co-written and co-produced by Beinhorn, would become Columbia Records\\u2019 most successful 12-inch single ever, selling over three million copies and winning a Grammy in 1984 for Best R&B Instrumental Recording.
After departing Material in 1984, Beinhorn\\u2019s production career began to reach new heights. His work on the Red Hot Chili Peppers\\u2019 breakthrough albums\\xa0\\u201cThe Uplift Mofo Party Plan\\u201d\\xa0and\\xa0\\u201cMother\\u2019s Milk\\u201d\\xa0was instrumental in propelling the band to stardom.
Beinhorn gained a reputation for producing a number of \\u201chigh watermark\\u201d albums that have helped to define the careers of a diverse range of artists, including Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn, Golden Palominos, and Mew. His recordings have achieved combined worldwide sales of more than 45 million albums, and he is one of only a handful of producers to have two separate recordings debut in Billboard\\u2019s Top Ten in the same week, with Marilyn Manson\\u2019s\\xa0\\u201cMechanical Animals\\u201d\\xa0(#1) and Hole\\u2019s\\xa0\\u201cCelebrity Skin\\u201d\\xa0(#9) also earning him a 1998 Grammy nomination for Producer of the Year.
In addition to producing, arranging, engineering, co-writing, and performing on many of his projects, Beinhorn\\u2019s attention to detail and tireless pursuit of sonic excellence led him to develop and commission the first two-inch eight-track Ultra-Analog multitrack tape recording format.
In recent years, Beinhorn has turned his attention to the concerns facing today\\u2019s artists and producers attempting to maintain their creative ethics and focus on the recording process. He has been increasingly active in mentoring fellow artists and aspiring record producers. He addresses these and other pertinent issues in his book\\xa0\\u201cUnlocking Creativity\\u201d, published by Hal Leonard. He continues to inspire the artists he works with to excel to greater heights, with an unwavering commitment to sonic exploration and creative excellence.
Resources:
Michael Beinhorn official website
Michael\'s book: Unlocking Creativity: A Producer\'s Guide to Making Music and Art
Other books we discuss:
Bhagavad Gita
Sculpting in Time
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Templates for websites and tools by PayPal are making it easier than ever to create your own online shop for merchandise. However, a new option is becoming more popular: print on demand and dropship services. So which one is the right one for you?
Resources:
Example online store with Threadless
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In today\'s recap, we revisit some of the big ideas you should be considering as you tackle a new year of music business.
Resources:
Episode #276 - The 7 Things You Should Do Everyday
Episode #277 - Are you marrying your fans or dating them?
Episode #278 - Can you Copyright a Dance move?
Episode #279 - How to Keep Content Going When You\'re in between Releases
Episode #280 - If you\'re going to SXSW
Episode #281 - Why Resolutions Don\'t Work
Episode #282 - Starting Your Own Label
Episode #283 - Replay: books, articles, podcasts
Episode #284 - How to Juggle More Than One Band
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How do you handle multiple music projects and commitments? It\'s like trying to run multiple businesses! In today\'s episode, you\'ll get some guidelines on smoothly handling each of your competing priorities.
Resources:
Episode #24: Why Every Musician Needs an Intraband Agreement
Episode #267: Interview with Carl Stuck
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We often rewatch our favorite movies, TV shows, and videos on social media, but why is it that we seldomly reread the books that have made the most impact in our lives? There are a lot of benefits to revisiting content, especially when it comes to music business. So today, we're focusing on why and how to do it.
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I discuss the pros and cons of starting your own record label for releasing your own music. What are some of the benefits? The challenges? And what is the point?
Resources:
Episode #62: Interview with Scott Stratton of Finance for Musicians
Episode #40: Strategic Philanthropy and Your Music
Episode #118: Art and Activism
Episode #37: Band manager, publicist, booking agent, lawyer: who to hire and when?
Episode #147: How to Get Press Coverage Without a Publicist
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If you\'ve been following the news on Fortnite, you\'ll know that they\'ve been under fire for appropriating "The Floss" and "The Carlton Dance." It\'s raised a number of debates on whether or not you can copyright a dance move. Today, I weigh in on the issue and provide some insight into what you can or can\'t protect in the band.\\xa0
Resources:
Episode 24: Every Musician Needs an Intra-band Agreement
Episode 46: Protecting Your Music Through Copyright Registration
Episode 111: How to Get a Registered Trademark
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When it comes to how you play shows and communicate with others, you should ask this fundamental question: are you trying to date them or marry them? Because that would have two very different approaches. Figure out what you want, then go do it...the right way.\\xa0
Resources:
TEDxDupontCircleEd talk - Once Upon an App: An Online Dating Fairytale
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If you wanted to create a daily routine for yourself, what would it include? Today\'s episode focuses on the 7 things you can do to dramatically improve your success and build your career in a sustainable way.\\xa0
Resources:
Episode #202: How to Get Better Sleep on Tour
Episode #8: SMARTER Goals
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How do you respond to news, trends, or memes? In today\'s recap, we discuss 3 episodes from this week that really came up as a result of viral content.
Listen to this week\'s episodes:
Episode #269 - Fake it til you make it? Why Buying Followers is a Bad Idea
Episode #270 - When Should You Keep Your Music a Secret?
Episode #271 - How Artists Can Respond to Spotify Wrapped 2018
Episode #272 - How to Recover From Mistakes
Episode #273 - CBD Oil and Its Effects on Musicians
Episode #274 - Interview: Julian David Stone on Photographing the Ramones, Bruce Springsteen, and more
Other Resources:
Episode #40: Strategic Philanthropy and Your Music
Episode 118: Art and Activism
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In today\'s episode, we interview Julian David Stone.\\xa0
While experiencing the adventures that make-up his latest book, No Cameras Allowed - My Career as an Outlaw Rock and Roll Photographer, Julian David Stone grew-up in the San Francisco bay area. Eventually he relocated to Los Angeles after spending his college years at the California Institute of the Arts. He has since written screenplays for Disney, Paramount, Sony and MGM, the full-length play, The Elvis Test, as well as making several short-form documentaries on Frank Sinatra, for the Warner Brothers. He is also the writer and director of the hit cult comedy feature film, Follow the Bitch, which has played to packed houses all around the country and received numerous awards. Recently he began writing books with his debut novel, The Strange Birth, Short life, and Sudden Death of Justice Girl, about the world of the 1950\\u2019s live television, currently being turned into a TV series.
Resources:
For more information on Julian\'s work, see his website.
Favorite Books:
Fahrenheit 451 by Ray Bradbury
Howl and Other Poems by Alan Ginsburg
At Work by Annie Lebowitz
Favorite Podcast:
WTF with Mark Maron
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Everybody is talking about CBD oil\\xa0 right now but how does this supposed cure-all impact vocals? And speaking of drugs (natural or otherwise), how does that impact our ability to write or perform music? In this episode, I take a very business oriented approach to the science and trend of drugs.\\xa0
Resources:
Science Vs. podcast on CBD Oil
Mic: Science Reveals What Drugs Really Do to Artists\' Brains
Study: Stage Fright in Musicians: A Model Illustrating the Effect of Beta Blockers
Medical News Today:\\xa010 tips for singers to keep voices at prime
Leader Live: 6 Vocal Myths
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No one likes messing up, especially on stage. But the real mistake isn\'t the bad notes that we play: it\'s how we handle problems on stage. In today\'s episode, we get insights from industry legends like Robert Plana and Miles Davis on mistakes.
Resources:
Episode #4: Don\'t practice. Rehearse instead.
Episode #43: Why Every Musician Should Have a Post-Show Game Plan
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Spotify just released their annual cool year-in-review feature for listeners, Spotify Wrapped. So what can you do as an artist in response? Have you checked out the Spotify for Artists dashboard updates?
Resources:
Spotify Wrapped 2018
Spotify for Artists
Related episode: How to Get on Spotify Playlists
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