Marketing business-to-business: o podcast
Num mundo cada vez mais digital, para vencer num mercado business-to-business já não basta ter bons produtos e uma boa força de vendas. O seu marketing tem de chegar antes, com um posicionamento claro e diferenciador e com uma marca forte. Neste podcast, Jayme Kopke, diretor criativo da Hamlet, conversa sobre ferramentas, ideias e estratégias para as empresas B2B que querem usar o marketing e a comunicação digital para vender no curto prazo, mas também para criar marcas que permitam crescer por muitos e muitos anos.Podcasts
#61 Somos todos vendedores. O que separa os bons dos maus e o mindset com Helga Saraiva-Stewart
Published: July 24, 2024, 4:57 p.m.Duration: 1 hour 5 minutes 37 seconds
Listed in: Business
#60 Marketing B2B para seres humanos: como a tecnologia pode ajudar com Ana Barros
Published: July 22, 2024, 4:43 p.m.Duration: 57 minutes 42 seconds
Listed in: Business
#85 - Marca pessoal, marca empresarial. Como fazer com que trabalhem juntas - com Maria Duarte Bello
Published: July 17, 2024, 1:30 p.m.Duration: 55 minutes 50 seconds
Listed in: Business
#59 Da teoria a pratica: como a empresa e a academia podem trabalhar juntas com Andre Alves
Published: July 8, 2024, 2:48 p.m.Duration: 1 hour 12 seconds
Listed in: Business
#84 - Como (nao) vender os seus servicos a um banco com Nuno Forneas
Published: June 30, 2024, 10:52 a.m.Duration: 52 minutes 47 seconds
Listed in: Business
#83 - Para uma PME, a tecnologia deve ser um investimento, nao um custo - com Marisa Poco, Carlos Couto e Paulo Lobo
Published: June 19, 2024, 8:58 a.m.Duration: 54 minutes 6 seconds
Listed in: Business
#82 - Marketing automovel: como gerar resultados num contexto de incerteza - com Sebastiao Serrasqueiro
Published: June 3, 2024, 5:46 p.m.Duration: 50 minutes 57 seconds
Listed in: Business
#81 - A felicidade mede-se. E torna as empresas mais rentaveis - com Georg Dutschke
Published: April 29, 2024, 5:19 p.m.Duration: 1 hour 28 seconds
Listed in: Business
#80 - Como construir uma marca pessoal poderosa e fazer dela um ativo para a sua empresa - com Sandra Alvarez
Published: April 10, 2024, 4:49 p.m.Duration: 52 minutes 16 seconds
Listed in: Business
#56 Eventos online? Presenciais? E por que nao o melhor dos dois mundos? - com Carla Fonseca
Published: April 4, 2024, 11:41 a.m.Duration: 56 minutes 24 seconds
Listed in: Business
#54 Olhar so para as vendas pode ser o caminho para o fracasso - com Joao Lemos Diogo
Published: March 22, 2024, 7:10 p.m.Duration: 59 minutes 59 seconds
Listed in: Business
#79 - Preparar marketeers que nao se fechem nos seus gabinetes - com Arnaldo Coelho
Published: March 20, 2024, 11:59 a.m.Duration: 53 minutes 45 seconds
Listed in: Business
#78 Pos-venda: Quando o servico ja e marketing (e vice-versa) com Pedro Fernandes
Published: March 5, 2024, 4:23 p.m.Duration: 53 minutes 24 seconds
Listed in: Business
#77 Por o cliente no centro ja nao basta com Carlos Manuel de Oliveira
Published: Feb. 22, 2024, 11:42 a.m.Duration: 1 hour 4 minutes 35 seconds
Listed in: Business
#76 "Implementar tecnologia nao faz mudanca de mindset" com Hugo Faria
Published: Jan. 31, 2024, 4:38 p.m.Duration: 1 hour 14 minutes 4 seconds
Listed in: Business
#75 Alem das vendas: quando o marketing deve tentar o impossivel com Pedro Dionisio
Published: Jan. 17, 2024, 7:21 p.m.Duration: 1 hour 9 minutes 13 seconds
Listed in: Business
#74 Localizar em Portugal: Um caso exemplar de venda complexa com Goncalo Eiras
Published: Jan. 8, 2024, 6:38 p.m.Duration: 44 minutes 11 seconds
Listed in: Business
#73 Como transformar o "storytelling" em "revenueing" com Marcos Drummond Borges
Published: Dec. 11, 2023, 6:31 p.m.Duration: 1 hour 7 minutes 32 seconds
Listed in: Business
#53 "A chave para vender no LinkedIn e nao vender" com Christian Garavito
Published: Nov. 29, 2023, 3:16 p.m.Duration: 32 minutes 17 seconds
Listed in: Business
#52 Nem dispersos, nem obsoletos: como lidar com a permanente mudanca do mundo digital com Ricardo Tome
Published: Nov. 22, 2023, 5:56 p.m.Duration: 54 minutes 42 seconds
Listed in: Business
#72 Mercado de nicho, ticket alto, cliente pouco digital. Como fechar esta venda? com Maryse Cunha
Published: Nov. 20, 2023, 5:08 p.m.Duration: 1 hour 16 minutes 6 seconds
Listed in: Business
#51 O marketing deve ser uma agencia de inovacao interna com Andre Zeferino
Published: Nov. 15, 2023, 7:35 p.m.Duration: 36 minutes 29 seconds
Listed in: Business
#71 Planear ja nao e a forma de preparar o futuro com Luiz Moutinho
Published: Nov. 8, 2023, 3:27 p.m.Duration: 49 minutes 39 seconds
Listed in: Business
#55 O papel do marketing e rentabilizar o tempo de quem vende - com Andre Ferreira
Published: Oct. 30, 2023, 4:45 p.m.Duration: 52 minutes 56 seconds
Listed in: Business
#70 O segredo para produzir conteudos com... conteudo com Ivo Relvas
Published: Oct. 25, 2023, 3:57 p.m.Duration: 42 minutes 46 seconds
Listed in: Business
#50 Mais do que prever o futuro do marketing, temos de ser seus atores com Nuno Reis Teixeira
Published: Oct. 18, 2023, 4:43 p.m.Duration: 43 minutes 49 seconds
Listed in: Business
#69 B2B marketplace: o impacto e os desafios de uma nova forma de fazer negocio com Beto Sirotsky
Published: Oct. 9, 2023, 2:59 p.m.Duration: 37 minutes 26 seconds
Listed in: Business
#49 Alinhar a oferta IT com as necessidades dos clientes: a Paula Matias explica como
Published: Sept. 19, 2023, 6:31 p.m.Duration: 58 minutes 19 seconds
Listed in: Business
#48 - Venda complexa em tempos complicados: o que aprendemos nestes anos de mudanca - com Milton Cabral
Published: Sept. 13, 2023, 3:50 p.m.Duration: 52 minutes 51 seconds
Listed in: Business
#47 - Na ementa da Zomato, os dados sao o prato principal - com Nuno Fernandes
Published: Sept. 5, 2023, 4:16 p.m.Duration: 53 minutes 54 seconds
Listed in: Business
#46 - Global ou local? O melhor e apostar nos dois - com Joao Fernando Camargo
Published: Aug. 30, 2023, 4:21 p.m.Duration: 52 minutes 50 seconds
Listed in: Business
#4 O mundo e digital o que e que isto muda para a sua marca B2B?
Published: Aug. 8, 2023, 6:47 p.m.Duration: 26 minutes 47 seconds
Listed in: Business
#3 Trabalhar a marca: a grande lacuna na comunicacao B2B
Published: Aug. 8, 2023, 6:31 p.m.Duration: 27 minutes 5 seconds
Listed in: Business
#2 Comunicacao B2B: o patinho feio na comunicacao de marketing?
Published: Aug. 8, 2023, 6:15 p.m.Duration: 28 minutes 16 seconds
Listed in: Business
#1 Construir marcas B2B fortes num mundo cada vez mais digital
Published: Aug. 8, 2023, 5:59 p.m.Duration: 20 minutes 38 seconds
Listed in: Business
#68 - Conteudos que atraem milhoes? E com o Rui Pedro Marques
Published: July 31, 2023, 1:02 p.m.Duration: 41 minutes 4 seconds
Listed in: Business
#45 - Primeiro a ideia, so depois o formato com Susana Albuquerque
Published: July 26, 2023, 1:26 p.m.Duration: 1 hour 36 seconds
Listed in: Business
#44 Nos dados, o contexto e rei - com Jorge Cunha
Published: July 24, 2023, 2:14 p.m.Duration: 59 minutes 7 seconds
Listed in: Business
#67 Nao reinvente a roda: confissoes de um empreendedor em serie com Antonio Malheiro-Reymao
Published: July 12, 2023, 3:18 p.m.Duration: 41 minutes 50 seconds
Listed in: Business
#66 O futuro do trabalho esta a acontecer agora com Karina Rehavia
Published: June 28, 2023, 1:43 p.m.Duration: 47 minutes 29 seconds
Listed in: Business
#65 "O que faz a cultura de uma empresa acontecer e o exemplo" com Felipe Hotz
Published: June 14, 2023, 3:27 p.m.Duration: 38 minutes 31 seconds
Listed in: Business
#64 "No digital, muitas empresas ainda nao fazem o basico" com Helder Pinto
Published: May 31, 2023, 4:31 p.m.Duration: 49 minutes 25 seconds
Listed in: Business
#63 "O que impede muitas empresas de crescer e o proprio empresario" com Susana Barros
Published: May 3, 2023, 4:06 p.m.Duration: 58 minutes 4 seconds
Listed in: Business
#43 Mais do que negocios, projetos de vida - com Bernardo Maciel
Published: April 26, 2023, 7:03 p.m.Duration: 41 minutes 38 seconds
Listed in: Business
#62 Nem inteligencia nem artificial - mas uma ferramenta poderosa que a sua empresa pode usar desde ja com Jorge Amorim
Published: April 19, 2023, 5:07 p.m.Duration: 56 minutes 45 seconds
Listed in: Business
#42 - Como construir uma empresa global by design - com Carlos Alves
Published: April 5, 2023, 3:29 p.m.Duration: 57 minutes 28 seconds
Listed in: Business
#40 - Uma marca B2B nao pode ser so poesia - com Giuliano Duccini
Published: March 16, 2023, 2:46 p.m.Duration: 57 minutes 27 seconds
Listed in: Business
#58 Transito, arroz e influenciadores com Nuno Araujo
Published: Jan. 31, 2023, 4:04 p.m.Duration: 49 minutes 31 seconds
Listed in: Business
#57 Para fazer marketing, e preciso bravura - e humildade com Joao Pintado
Published: Jan. 18, 2023, 7:21 p.m.Duration: 38 minutes 4 seconds
Listed in: Business
#39 - "Apostar no digital nao e a solucao para tudo" - com Manuela Botelho
Published: Dec. 21, 2022, 4:41 p.m.Duration: 1 hour 12 minutes 29 seconds
Listed in: Business
#38 - Employer Branding e so Branding - Com Susana Sardinha
Published: Nov. 10, 2022, 11:38 a.m.Duration: 48 minutes 43 seconds
Listed in: Business
#18 - Competitive Intelligence: o trunfo das marcas para atravessar a incerteza - com Luis Madureira
Published: Sept. 1, 2022, 10:08 a.m.Duration: 1 hour 1 minute 4 seconds
Listed in: Business
#37 - Jornalismo de marca: o ingrediente indispensavel ao seu marketing B2B Com Antonio Jorge
Published: Feb. 23, 2022, 7:48 p.m.Duration: 46 minutes 44 seconds
Listed in: Business
#36 - Atrair talento nao e persuasao: e seducao - com Magda Faria
Published: Jan. 26, 2022, 6:02 p.m.Duration: 1 hour 4 minutes 7 seconds
Listed in: Business
#35 - Como transformar uma commodity em marca premium global - Cristina Verissimo
Published: Jan. 19, 2022, 6:51 p.m.Duration: 49 minutes 13 seconds
Listed in: Business
#34- Quando vender a empresas e tambem uma estrategia B2C com Juliana Volpe
Published: Jan. 5, 2022, 8:17 p.m.Duration: 37 minutes 12 seconds
Listed in: Business
#41 - Se tenho algo a dizer, mais vale ter um megafone com Francisco Guimaraes
Published: Dec. 2, 2021, 9:59 a.m.Duration: 41 minutes 53 seconds
Listed in: Business
#33 - Alerta urgente: as empresas tem de comecar a crescer - com Ana Paula Reis e Paulo Morgado
Published: Nov. 24, 2021, 7:18 p.m.Duration: 54 minutes 12 seconds
Listed in: Business
#32 - Mercado a Mercado: o segredo da Feedzai para conquistar o mundo - com Igor Carvalho
Published: Nov. 17, 2021, 7:32 p.m.Duration: 55 minutes 23 seconds
Listed in: Business
#31 - Os 4 pilares do marketing B2B - segundo Rogerio Canhoto
Published: Nov. 10, 2021, 8:19 p.m.Duration: 53 minutes 53 seconds
Listed in: Business
#30 - Marketing e vendas: como encerrar este velho conflito com Ricardo Rocha
Published: Oct. 25, 2021, 6:57 p.m.Duration: 1 hour 3 minutes 8 seconds
Listed in: Business
#9- Viagem ao cerebro do decisor B2B com Diana Prata
Published: Oct. 6, 2021, 6:39 p.m.Duration: 41 minutes 44 seconds
Listed in: Business
#28 - Como moldar uma reputacao internacional - com Manuel Oliveira
Published: Sept. 27, 2021, 9 a.m.Duration: 46 minutes 29 seconds
Listed in: Business
#27 - O Unicornio visto de dentro - com Pedro Miguel Girao
Published: Sept. 15, 2021, 6:33 p.m.Duration: 50 minutes 9 seconds
Listed in: Business
#26 - "Nao da para criar confianca com comunicacao chata" - com Paulo Loeb
Published: Sept. 1, 2021, 10:19 p.m.Duration: 47 minutes 10 seconds
Listed in: Business
#25 - Decidir com dados, sem esquecer a intuicao - com Luis Bettencourt Moniz
Published: Sept. 1, 2021, 10:17 p.m.Duration: 46 minutes 2 seconds
Listed in: Business
#22 - O lado B2B do marketing B2C - com Carlos Filipe Coelho
Published: Aug. 26, 2021, 9:48 a.m.Duration: 44 minutes 4 seconds
Listed in: Business
#21 - Com a palavra, o Senhor Linkedin - com Pedro Caramez
Published: Aug. 19, 2021, 3:48 p.m.Duration: 1 hour 2 minutes 19 seconds
Listed in: Business
#29 - Continuar a crescer, mesmo na pandemia - Com Andreia Jotta
Published: April 6, 2021, 2:06 a.m.Duration: 55 minutes 50 seconds
Listed in: Business
#24 - "Marketing: nem um luxo, nem so para as grandes empresas" - com Ines Simas
Published: Dec. 2, 2020, 10:02 a.m.Duration: 46 minutes 29 seconds
Listed in: Business
#23 - "A felicidade e lucrativa" - com Ricardo Parreira
Published: Nov. 13, 2020, 11:35 a.m.Duration: 52 minutes 30 seconds
Listed in: Business
#20 - Venda complexa: uma modalidade de alta competicao - com Leonardo Cohen
Published: Sept. 23, 2020, 3:17 p.m.Duration: 1 hour 7 minutes 1 second
Listed in: Business
#19 - Construir marca no Linkedin: as dicas de quem esta la dentro - com Bruna Gil
Published: July 30, 2020, 6:54 a.m.Duration: 40 minutes 50 seconds
Listed in: Business
#17 - Alentejano, visionario e com a paixao de vender - com Manuel Patarrana
Published: June 24, 2020, 11:30 a.m.Duration: 1 hour 1 minute 29 seconds
Listed in: Business
#16 - O segredo do digital nao e seguir a ultima tendencia - com Armando Alves
Published: June 10, 2020, 6:09 p.m.Duration: 44 minutes 26 seconds
Listed in: Business
#15 - A criatividade e uma arma contra o medo - com Luis Christello
Published: June 2, 2020, 2:18 p.m.Duration: 42 minutes 42 seconds
Listed in: Business
#14 - Quando a inovacao e a melhor amiga do marketing - com Carlos Goncalves
Published: May 20, 2020, 10:19 a.m.Duration: 36 minutes 13 seconds
Listed in: Business
#13 - Vender no B2B nao e uma arte: e um processo - com Rui Franco
Published: May 20, 2020, 10:18 a.m.Duration: 46 minutes 30 seconds
Listed in: Business
#12 - Marketing, metodo e loucura - uma receita para aumentar vendas - com Pedro Ruivo
Published: May 5, 2020, 10:22 a.m.Duration: 43 minutes 54 seconds
Listed in: Business
#11 - Contar historias, criar identidade: as licoes de um surfista as empresas B2B - com Joao Kopke
Published: April 12, 2020, 1:38 p.m.Duration: 46 minutes 33 seconds
Listed in: Business
#10 - A demografia esta a mudar. O que isso muda para a sua empresa B2B? com Ana Joao Sepulveda
Published: March 25, 2020, 10:53 p.m.Duration: 37 minutes 38 seconds
Listed in: Business
#8- Marca: a cara humana das empresas B2B com Ricardo Miranda
Published: March 6, 2020, 3:42 p.m.Duration: 40 minutes 1 second
Listed in: Business
#7- Transformacao Digital? Sim, mas nao so com Pedro Guimaraes
Published: Feb. 28, 2020, 10:34 a.m.Duration: 28 minutes 49 seconds
Listed in: Business
#6 - O Marketing digital nao existe - Com Andre Novais de Paula
Published: Feb. 11, 2020, 5:52 p.m.Duration: 31 minutes 56 seconds
Listed in: Business
#5 Como usar a gamification para deschatificar a sua comunicacao - com Filipe Girao
Published: Jan. 3, 2020, 11:46 a.m.Duration: 21 minutes 38 seconds
Listed in: Business
Episodio Especial - O Marketing B2B ganhou um livro em portugues - e fomos falar com o autor
Published: Dec. 11, 2019, 4:58 p.m.Duration: 37 minutes 11 seconds
Listed in: Business