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Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd

122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain

Published: Sept. 26, 2024, 10:15 a.m.
Duration: 53 minutes 50 seconds

Listed in: Business

Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design

Published: April 28, 2022, 3:04 p.m.
Duration: 50 minutes 35 seconds

Listed in: Business

Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand

Published: April 21, 2022, 3:42 p.m.
Duration: 49 minutes 47 seconds

Listed in: Business

Ep 71 : Dr Felicity Heathcote-Marcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs

Published: April 14, 2022, 7:24 a.m.
Duration: 48 minutes 29 seconds

Listed in: Business

Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials

Published: Feb. 17, 2022, 5:40 a.m.
Duration: 47 minutes 52 seconds

Listed in: Business

Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !

Published: Feb. 9, 2022, 8:23 a.m.
Duration: 54 minutes 13 seconds

Listed in: Business

Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories

Published: Feb. 3, 2022, 1:14 p.m.
Duration: 55 minutes 5 seconds

Listed in: Business

Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles

Published: Jan. 19, 2022, 6:43 a.m.
Duration: 48 minutes 21 seconds

Listed in: Business

Ep 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales Funnel

Published: Jan. 12, 2022, 7:11 p.m.
Duration: 28 minutes 14 seconds

Listed in: Business

Ep 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer Insights

Published: Jan. 5, 2022, 7:18 a.m.
Duration: 43 minutes 6 seconds

Listed in: Business

Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics

Published: Dec. 30, 2021, 7:48 p.m.
Duration: 48 minutes 11 seconds

Listed in: Business

Ep 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market Strategy

Published: Dec. 26, 2021, 2:04 p.m.
Duration: 25 minutes

Listed in: Business

Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding

Published: Dec. 14, 2021, 7:31 p.m.
Duration: 36 minutes 6 seconds

Listed in: Business

Ep 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen Z

Published: Dec. 8, 2021, 6:23 p.m.
Duration: 29 minutes 40 seconds

Listed in: Business

Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights

Published: Nov. 30, 2021, 5:27 a.m.
Duration: 55 minutes 11 seconds

Listed in: Business

Ep 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & Trends

Published: Nov. 25, 2021, 7:14 p.m.
Duration: 34 minutes 19 seconds

Listed in: Business

Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior

Published: Nov. 17, 2021, 8:19 a.m.
Duration: 38 minutes 15 seconds

Listed in: Business

Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.

Published: Nov. 5, 2021, 7:16 a.m.
Duration: 41 minutes 22 seconds

Listed in: Business

Ep 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?

Published: Oct. 30, 2021, 8:54 p.m.
Duration: 26 minutes 22 seconds

Listed in: Business

Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun

Published: Oct. 27, 2021, 7:58 p.m.
Duration: 18 minutes 59 seconds

Listed in: Business

Ep 48 : Prem Narayan on Brand Strategy Behind Top Indian Advertising Campaigns of the Decade by Ogilvy- Red Label, Cadbury Celebrations, Cadbury Dairy Milk & His Insights about Small Town India

Published: Oct. 22, 2021, 7:32 a.m.
Duration: 52 minutes 57 seconds

Listed in: Business

Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design

Published: Oct. 16, 2021, 11:53 a.m.
Duration: 49 minutes 42 seconds

Listed in: Business

Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?

Published: Oct. 6, 2021, 7:03 a.m.
Duration: 27 minutes 43 seconds

Listed in: Business

Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices

Published: Sept. 29, 2021, 7:46 a.m.
Duration: 28 minutes 35 seconds

Listed in: Business

Ep 44 : Matthew Willcox on The Business of Choice - Choice Architecture, Behavioral Lens Framework , How Marketing is About Helping People Make Choices

Published: Sept. 23, 2021, 5:56 p.m.
Duration: 54 minutes 57 seconds

Listed in: Business

Ep 43 : Tim J Smith on Customer Value Based Pricing, Strategies & Examples. How to Make Good Pricing Decisions and Policies

Published: Sept. 23, 2021, 4:58 p.m.
Duration: 33 minutes 19 seconds

Listed in: Business

Ep 42 : Arindam Som on How to Pivot Around A Critical Human Story to Maximize ROI; Emerging Market Research Techniques Using NLP, AI, BOTs to Study Consumer Behavior

Published: Sept. 16, 2021, 8:15 a.m.
Duration: 42 minutes 50 seconds

Listed in: Business

Ep 41 : Eric Dickmann on B2B Marketing of Enterprise Software -Oracle, Siebel CRM. Why We Need to Reduce Friction in Buyer's Journey

Published: Sept. 6, 2021, 6:50 p.m.
Duration: 29 minutes 44 seconds

Listed in: Business

Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin

Published: Aug. 25, 2021, 10:24 a.m.
Duration: 32 minutes 47 seconds

Listed in: Business

Ep 39 : Double Website Revenue Using Rule of 26 - Website Marketing Strategies for Small & Medium Business by Michael Buzinski

Published: Aug. 21, 2021, 9:24 a.m.
Duration: 13 minutes 9 seconds

Listed in: Business

Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence

Published: Aug. 15, 2021, 7:10 p.m.
Duration: 21 minutes 1 second

Listed in: Business

Ep 37 : David Aaker 'Father of Modern Branding' on Owning Game-Changing Subcategories, Impact of Signature Stories, Branding Strategy in Disruptive Digital Era

Published: Aug. 4, 2021, 8:15 a.m.
Duration: 45 minutes 2 seconds

Listed in: Business

Ep 36 : 'The English Nut' on Award Winning Advertising Campaigns, Storytelling in Marketing, Big Idea, Personal Branding Tips by Sumanto Chattopadhyay, Chairman of 82point5 Communications, WPP Group

Published: July 25, 2021, 4:47 p.m.
Duration: 34 minutes 59 seconds

Listed in: Business

Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist

Published: July 21, 2021, 5:05 p.m.
Duration: 19 minutes 34 seconds

Listed in: Business

Ep 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to Business

Published: July 13, 2021, 7:03 p.m.
Duration: 59 minutes 34 seconds

Listed in: Business

Ep 33 : How to become a Global Thought Leader ? Thought Leadership Marketing Strategy, Publicity Tools, Publicity Examples & Growth Hacks by Tracy Lamourie, Founder & MD Lamourie Media

Published: July 10, 2021, 7:33 a.m.
Duration: 17 minutes 28 seconds

Listed in: Business

Ep 32 : Journey of Global Superbrands in India - Lifebuoy 'Helps a Child Reach 5' Campaign, Surf Excel 'Dirt is Good' .Nostalgia Marketing & Re-launching Jawa Bike in India by Saji Abraham

Published: July 5, 2021, 2:57 p.m.
Duration: 26 minutes 56 seconds

Listed in: Business

Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence

Published: June 28, 2021, 9:35 p.m.
Duration: 40 minutes 2 seconds

Listed in: Business

Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever

Published: June 22, 2021, 9:58 p.m.
Duration: 23 minutes 33 seconds

Listed in: Business

Ep 29 : 'Death to the Corporate Video'- B2B Video Marketing Strategy & Content Marketing Best Practices by Guy Bauer, Founder/Creative Director, Umault, Chicago

Published: June 14, 2021, 9:19 p.m.
Duration: 28 minutes 36 seconds

Listed in: Business

Ep 28 : Pharma Brand Management & Strategy- Marketing FMHGs, Doctors & Other Influencers, Placebo & Nocebo Effect, Health Behavioural Change by Gauri Chaudhari, Author of The Perfect Pill

Published: June 11, 2021, 7:45 a.m.
Duration: 23 minutes 34 seconds

Listed in: Business

Ep 27 : Airtel Branding Strategy for Markets in Africa. Consumer Insights about Changing Indian Middle Class by Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India

Published: May 27, 2021, 10:09 a.m.
Duration: 22 minutes 32 seconds

Listed in: Business

Ep 26 : Sportivity, Lessons from the Playground, The Madness Starts at 9-Corporate Life Lessons from Sport & Rapid Fire with Author Vinay Kanchan

Published: May 23, 2021, 3:27 p.m.
Duration: 15 minutes 56 seconds

Listed in: Business

Ep 25 : Karthik Kumar Startup Insights and Startup Gyaan from his book 'Don't Startup'. Lessons from Personal Life in Entrepreneurship & Entrepreneurial Mindset

Published: May 23, 2021, 3:20 p.m.
Duration: 11 minutes 46 seconds

Listed in: Business

Ep 24 : Unleashing Creativity with 'Three Pillars' Framework. Power of Story Telling & Humour in Marketing (Examples- James Bond & Amul) by Vinay Kanchan

Published: May 19, 2021, 5:30 p.m.
Duration: 27 minutes 44 seconds

Listed in: Business

Ep 23 : Malathi Srinivasan, IBM Marketing Leader on Post Pandemic Changes in Marketing, Agile Marketing for Agile Organizations

Published: May 12, 2021, 4:26 p.m.
Duration: 11 minutes 45 seconds

Listed in: Business

Ep 22 : Karthik Kumar on Standup Comedy .'The Celebration of Silliness' - Standup Comedy is a Change Agent, a Voice of Youth & Consumers

Published: May 8, 2021, 11:01 a.m.
Duration: 12 minutes 52 seconds

Listed in: Business

Ep 21 : Karthik Kumar on Senior Super Heroes -Personally Speaking with Karthick on Debut as Director Tamil Movies 2021 , Tips on Becoming a Film Director, Rapid Fire Questions to Uncover KK

Published: May 7, 2021, 8:19 a.m.
Duration: 12 minutes 56 seconds

Listed in: Business

Ep 20 : Karthik Kumar Interview - Standup Comedy in India, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut in Tamil , Training for Behavioural Change

Published: May 5, 2021, 12:37 p.m.
Duration: 45 minutes 27 seconds

Listed in: Business

Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq

Published: May 4, 2021, 3:23 p.m.
Duration: 9 minutes 39 seconds

Listed in: Business

Ep 18 : How can Family Businesses, SMEs & Startups in India grow their Business by Building Brands and Re-inventing Marketing -Sameer Joshi & Anindya Ghosh Sam & Andy

Published: April 27, 2021, 8:56 p.m.
Duration: 23 minutes 7 seconds

Listed in: Business

Ep 17 : Hyper Personalisation to Induce Purchase, Omnichannel Marketing & Hyperlocal Strategy for Award Winning Celio India Campaign by Abhishek Shetty

Published: April 20, 2021, 9:02 p.m.
Duration: 26 minutes 22 seconds

Listed in: Business

Ep 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand Musiq

Published: April 17, 2021, 2:37 p.m.
Duration: 42 minutes 38 seconds

Listed in: Business

Ep 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UK

Published: April 6, 2021, 6:34 p.m.
Duration: 26 minutes 53 seconds

Listed in: Business

Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny

Published: March 30, 2021, 8:53 p.m.
Duration: 35 minutes 42 seconds

Listed in: Business

Ep 13 : Krishnendu Dasgupta on Business & Marketing with a Purpose- Haath, Mooh aur Bum Clean India Campaign & Project Shakti by Hindustan Unilever

Published: March 25, 2021, 6:35 p.m.
Duration: 22 minutes 13 seconds

Listed in: Business

Ep 12 : FMCG Marketing Strategy & Insights by Krishnendu Dasgupta Incl. ITC Svasti Milk Brand Launch and Positioning Strategy in Bengal

Published: March 23, 2021, 7:37 p.m.
Duration: 16 minutes 11 seconds

Listed in: Business

Ep 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny Carroll

Published: March 17, 2021, 8 a.m.
Duration: 26 minutes 33 seconds

Listed in: Business

Ep 10 : How to do Marketing to Moms for Johnson Baby India , How to Re-invent a Generic Brand Bisleri , How to Market to Teenagers for Clean & Clear by Neeraj Sharma, Head Strategy, Rediffusion

Published: March 9, 2021, 8:07 p.m.
Duration: 31 minutes 47 seconds

Listed in: Business

Ep 9 : Atin Roy on Pharma Brand Management, Pharma Brand Strategy & Campaigns, Switch from Rx to OTC Brands, HealthTech, 3D Printing

Published: March 2, 2021, 12:32 p.m.
Duration: 26 minutes 14 seconds

Listed in: Business

Ep 8 : How to Position & Launch Brands- Meraj Hasan on India Launch of Reliance Jio & Tata Sky, Launch of Airtel in Sri Lanka ,Genesis of Pampers 'It Takes Two' Campaign

Published: Feb. 26, 2021, 6:48 p.m.
Duration: 27 minutes 55 seconds

Listed in: Business

Ep 7 : How to market liquor in India, advertise for whisky & beer ? Evolution of Unilever Brand RIN & Consumer Insights? - Divya Khanna shares her experience

Published: Feb. 24, 2021, 9:42 a.m.
Duration: 24 minutes 10 seconds

Listed in: Business

Ep 6 : Is Brand Purpose Just a Marketing Tool ? Are Brands Meaningful Only When They Have a 'PURPOSE' ? - Rishabha Nayyar, National Head Strategy, 82.5

Published: Feb. 20, 2021, 10:26 a.m.
Duration: 36 minutes 55 seconds

Listed in: Business

Ep 5 : Navin Rammohan, Vice President, Infosys, London On 5 Top Global Technology Trends, Account Based Marketing, Reimagining Sports Sponsorships & Events

Published: Feb. 18, 2021, 5:21 a.m.
Duration: 48 minutes 1 second

Listed in: Business

Ep 4: Global Best Practices- How to do effective Account Based Marketing (ABM) ? How Infosys reimagined global tennis sponsorships by Navin Rammohan, Vice President, Segment Head Marketing at Infosys

Published: Feb. 15, 2021, 7:36 p.m.
Duration: 26 minutes 25 seconds

Listed in: Business

Ep 3: How to Disrupt Flooring in India ? Category Creation, Product Innovation, Brand Launch : Case Study of Welspun Flooring by Meraj Hasan, Chief Marketing Officer, Welspun Global Brands Limited

Published: Feb. 11, 2021, 4:55 a.m.
Duration: 26 minutes 17 seconds

Listed in: Business

Ep 2 : Why Can't A Boy Play With A Pink Kitchen Set ? Rishabha Nayyar on Indian Consumer Trends- What Indian Men Want, Un-Stereotyping Men in Indian Popular Culture & Advertising

Published: Feb. 7, 2021, 8:04 p.m.
Duration: 29 minutes 52 seconds

Listed in: Business

Ep 1 : Rishabha Nayyar, India Head Strategy, 82.5 Communications on Brand Purpose & Marketing , Thick Data as Consumer Insights, Un- Stereotyping Indian Men in Popular Culture

Published: Feb. 3, 2021, 9:54 p.m.
Duration: 2 hours 9 minutes 50 seconds

Listed in: Business