Influence Global Podcast - shining a spotlight on influencer marketing

Influence Global Podcast - shining a spotlight on influencer marketing

42 episodes

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Podcasts

S6 Ep9: Influencer Campaign With 400% Growth In Visitor Traffic Ft. Lucy Robertson

Published: Dec. 5, 2023, 2:50 p.m.
Duration: 33 minutes 30 seconds

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S6 Ep8: Global Restauranteur Talks About The Value Of Human Connection Ft. Will Guidara

Published: Nov. 14, 2023, 3:08 p.m.
Duration: 22 minutes 22 seconds

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S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald

Published: Nov. 7, 2023, 9:54 a.m.
Duration: 33 minutes 6 seconds

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S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall

Published: Oct. 10, 2023, 4:21 p.m.
Duration: 29 minutes 11 seconds

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S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow

Published: Sept. 26, 2023, 11:03 a.m.
Duration: 24 minutes 36 seconds

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S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President

Published: Sept. 19, 2023, 8:33 a.m.
Duration: 26 minutes 7 seconds

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S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong

Published: Sept. 15, 2023, 9:01 a.m.
Duration: 26 minutes 22 seconds

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S6 Ep2: How To Grow Your Instagram Audience To 1M Views In 90 Days

Published: Aug. 22, 2023, 9:47 a.m.
Duration: 33 minutes 56 seconds

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S6 Ep1: Businesses That Don't Embrace AI Will Disappear Says Global Marketing Influencer

Published: Aug. 1, 2023, 3:08 p.m.
Duration: 24 minutes 46 seconds

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S5 Ep21: We Talk Strategy With Leading Brand Global Strategist Ft. JP Castlin

Published: July 19, 2023, 3:43 p.m.
Duration: 15 minutes 50 seconds

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S5 Ep20: What Its Like Being A Dog Influencer Ft. Miley Jo

Published: July 12, 2023, 9:56 a.m.
Duration: 22 minutes 19 seconds

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S5 Ep19: Aquarius Creative Influencer Agency Founders Become Reality TV Stars

Published: June 22, 2023, 2:49 p.m.
Duration: 15 minutes 32 seconds

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S5 Ep18: Why It's Worthwhile Working With Green Influencers

Published: June 9, 2023, 10:54 a.m.
Duration: 16 minutes 34 seconds

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S5 Ep17: Founder Of Disabled Influencer Agency Talks Influence Ft. Martyn Sibley

Published: May 24, 2023, 10:33 a.m.
Duration: 23 minutes 22 seconds

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S5 Ep16: Middle East Broadcaster Talks About The MENA Influencer Landscape

Published: May 9, 2023, 9:20 a.m.
Duration: 21 minutes 12 seconds

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S5 Ep15: Over 30% Of Brand Revenue Will Come From Influencer Marketing, FT. Rishabh Jain

Published: April 26, 2023, 12:55 p.m.
Duration: 25 minutes 59 seconds

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S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is

Published: March 21, 2023, 8:48 a.m.
Duration: 25 minutes 25 seconds

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S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen

Published: March 15, 2023, 11:39 a.m.
Duration: 17 minutes 18 seconds

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S5 Ep12: Content Is King For Top Lifestyle And Travel Influencer ft. Milissa Grande

Published: Feb. 21, 2023, 9:02 a.m.
Duration: 16 minutes 15 seconds

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S5 Ep11: Understanding The Creative Process From Brand To Influencer Activation Ft. Jess Flack

Published: Feb. 14, 2023, 4:31 p.m.
Duration: 17 minutes 31 seconds

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S5 Ep10: Livestreaming Is The Future - And Who Is The Lipstick King?

Published: Feb. 7, 2023, 9:15 a.m.
Duration: 18 minutes 20 seconds

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S5 Ep9: Data Still Rules In The Influencer Space ft. Nisarg Shah

Published: Jan. 31, 2023, 10:34 a.m.
Duration: 23 minutes 11 seconds

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S5 Ep8: Why Gifting To Influencers Is The Way To Go Ft. Zak Stahlsmith

Published: Jan. 17, 2023, 5:03 p.m.
Duration: 29 minutes 12 seconds

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S5 Ep7: How Jagermeister Works With Influencers ft. Christian Stindt

Published: Dec. 20, 2022, 10:02 a.m.
Duration: 22 minutes 9 seconds

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S5 Ep6: From Creator To Running An Award Winning Agency ft. Beckii Flint

Published: Dec. 13, 2022, 10:44 a.m.
Duration: 21 minutes 47 seconds

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S5 Ep5: Live Stream Video Techniques ft. Michael Forrest

Published: Dec. 6, 2022, 9:18 a.m.
Duration: 27 minutes 26 seconds

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S5 Ep4: What Is An Educational Influencer? ft. Chris Platt

Published: Nov. 8, 2022, 7:59 a.m.
Duration: 22 minutes 2 seconds

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S5 Ep3: Global No.1 Fintech Influencer ft. Spiros Margaris

Published: Oct. 25, 2022, 7:43 a.m.
Duration: 24 minutes 3 seconds

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S5 Ep2: We Need To Get A Bigger Boat ft. Dr Ivan Misner Founder Of BNI

Published: Oct. 11, 2022, 8:01 a.m.
Duration: 31 minutes 8 seconds

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S5 Ep1: How To Turn The ALWAYS ON Button On

Published: Sept. 30, 2022, 10:11 a.m.
Duration: 27 minutes

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S4 Ep21: How To Achieve REAL Impact Using Audio

Published: Sept. 13, 2022, 8:40 a.m.
Duration: 24 minutes 44 seconds

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S4 Ep20: Top Lifestyle Influencer Farah Sattaur Tells Her Story

Published: Sept. 2, 2022, 8:09 a.m.
Duration: 19 minutes 58 seconds

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S4 Ep19: The Wonderful World Of Pet Influencers With Layla Flaherty

Published: Aug. 16, 2022, 1:23 p.m.
Duration: 14 minutes 48 seconds

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S4 Ep18: Global Thought Leader With Over 4m LinkedIn Followers Talks About The Growth Of B2B Influence

Published: Aug. 2, 2022, 3:23 p.m.
Duration: 23 minutes 7 seconds

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S4 Ep17: Tiktok Sensation And Cream Tea Expert Talks About Why Her Listeners Want To Adopt Her

Published: July 19, 2022, 8:02 a.m.
Duration: 21 minutes 23 seconds

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S4 Ep16: Ukrainian Lifestyle Influencer Talks About The Importance Of Sharing Facts And News Stories

Published: July 5, 2022, 8:28 a.m.
Duration: 24 minutes 48 seconds

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S4 Ep15: Global Influencer Scott Eddy Shares His Story And Talks Personal Branding

Published: June 21, 2022, 8:16 a.m.
Duration: 23 minutes 59 seconds

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S4 Ep14: How Creators Can Monetise What They Do

Published: June 8, 2022, 9:02 a.m.
Duration: 24 minutes 55 seconds

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S4 Ep13: Empowering Women From The Bedroom To The Boardroom

Published: May 24, 2022, 8:04 a.m.
Duration: 22 minutes 44 seconds

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S4 Ep12: Keynote Speaker And Mentalist Duncan Stevens Talks About The Power Of Influence

Published: May 10, 2022, 2:42 p.m.
Duration: 21 minutes 3 seconds

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S4 Ep11: How Creators Can Turn Followers Into Customers - Dave Perry Talks E-Commerce

Published: April 25, 2022, 10:11 a.m.
Duration: 25 minutes 50 seconds

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Ep4 S10: Clash Founder P.J. Leimgruber On How Creators Can Monetise More Of Their Content

Published: April 12, 2022, 9:14 a.m.
Duration: 22 minutes 14 seconds

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S4 Ep9: Find Out Why Marc Jarrett Runs Over 200 WhatsApp Groups

Published: March 29, 2022, 8:24 a.m.
Duration: 21 minutes 45 seconds

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S4 Ep8: Shannon Walker Talks About The Influencer Pay Gap And Supporting Campaign Diversity

Published: March 15, 2022, 10:17 a.m.
Duration: 19 minutes 49 seconds

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S4 Ep7: Qianna Smith Bruneteau Founder Of The American Influencer Council Talks About Creator Support

Published: March 1, 2022, 9:18 a.m.
Duration: 29 minutes 22 seconds

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Nadia Anya

Published: Feb. 17, 2022, 7:23 a.m.
Duration: 14 minutes 59 seconds

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S4 Ep5: Co-Founder Of Channel Mum Niki Herring Talks About Mum Bloggers

Published: Feb. 15, 2022, 9:56 a.m.
Duration: 33 minutes 31 seconds

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S4 Ep6: Dan Snow Explains Why History Is Not A Niche But A Highly Targeted Opportunity For Brands To Engage

Published: Feb. 1, 2022, 9:42 a.m.
Duration: 23 minutes 37 seconds

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S4 Ep4: In Conversation With Carlos Gil, International Speaker And Author of the End of Marketing

Published: Jan. 18, 2022, 9:36 a.m.
Duration: 25 minutes 40 seconds

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S4 Ep3: Ryan Bares From IBM Tells Us How The Tech Giant Works With Influencers

Published: Jan. 4, 2022, 10:19 a.m.
Duration: 24 minutes 3 seconds

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S4 Ep2: Reality TV Star And Model Luise Hasse Tells Her Story

Published: Dec. 21, 2021, 9:48 a.m.
Duration: 27 minutes 23 seconds

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S4 Ep1: Why Having A Clear Purpose Helps Define Who You Are

Published: Dec. 7, 2021, 10:26 a.m.
Duration: 25 minutes 54 seconds

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S3 Ep21: How To Find Influencers With CEO Of Social Publi, Ismael Ed-Qudsi

Published: Nov. 23, 2021, 9:59 a.m.
Duration: 22 minutes 42 seconds

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S3 Ep19: How To Work With Micro-Influencers, David Morneau Of InBeat Explains All

Published: Nov. 16, 2021, 11:21 a.m.
Duration: 21 minutes 3 seconds

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S3 Ep20: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser

Published: Oct. 26, 2021, 7:50 a.m.
Duration: 26 minutes 32 seconds

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S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story

Published: Oct. 12, 2021, 7:55 a.m.
Duration: 23 minutes 35 seconds

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S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects

Published: Sept. 28, 2021, 8:39 a.m.
Duration: 24 minutes 29 seconds

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S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story

Published: Sept. 14, 2021, 8:53 a.m.
Duration: 16 minutes 54 seconds

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S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers

Published: Aug. 31, 2021, 9:16 a.m.
Duration: 27 minutes 11 seconds

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S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

Published: Aug. 17, 2021, 9:37 a.m.
Duration: 32 minutes 15 seconds

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S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations

Published: Aug. 3, 2021, 9:42 a.m.
Duration: 29 minutes 57 seconds

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S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees

Published: July 20, 2021, 8:17 a.m.
Duration: 23 minutes 24 seconds

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S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works

Published: July 6, 2021, 9:41 a.m.
Duration: 37 minutes 27 seconds

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S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers

Published: June 22, 2021, 10:36 a.m.
Duration: 21 minutes 4 seconds

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S3 Ep9: How Charities Are Working With Influencers

Published: June 8, 2021, 8 a.m.
Duration: 26 minutes 11 seconds

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S3 Ep8: How To Find Influencers With Authentic Engagement

Published: May 25, 2021, 7:49 a.m.
Duration: 24 minutes 56 seconds

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S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence

Published: May 11, 2021, 8:12 a.m.
Duration: 24 minutes 7 seconds

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S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement

Published: May 5, 2021, 2:32 p.m.
Duration: 25 minutes 42 seconds

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S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

Published: April 30, 2021, 12:05 p.m.
Duration: 27 minutes 18 seconds

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S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing

Published: April 22, 2021, 8:10 a.m.
Duration: 28 minutes 46 seconds

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S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story

Published: April 15, 2021, 9:53 a.m.
Duration: 22 minutes 53 seconds

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S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

Published: March 30, 2021, 8:11 a.m.
Duration: 30 minutes 16 seconds

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S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story

Published: March 23, 2021, 8:44 a.m.
Duration: 18 minutes 27 seconds

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S2, Ep21: What's It Like to Run An Influencer Talent Agency

Published: March 5, 2021, 11:29 a.m.
Duration: 22 minutes 21 seconds

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S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers

Published: Feb. 9, 2021, 4 p.m.
Duration: 18 minutes 13 seconds

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S2, Ep19: In Conversation With Sophie Clark From Talkwalker

Published: Jan. 21, 2021, 9 a.m.
Duration: 21 minutes 29 seconds

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S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar

Published: Jan. 8, 2021, 1 p.m.
Duration: 33 minutes 26 seconds

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S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence

Published: Jan. 8, 2021, 1 p.m.
Duration: 19 minutes 11 seconds

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S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

Published: Dec. 15, 2020, 10 a.m.
Duration: 26 minutes 4 seconds

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S2, Ep16: Haem Roy President of BCMA Canada talks about branded content and influencer marketing in Canada

Published: Dec. 15, 2020, 10 a.m.
Duration: 27 minutes 51 seconds

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S2, Ep14: What Does It Cost To Hire An Influencer

Published: Nov. 26, 2020, 9 a.m.
Duration: 39 minutes 33 seconds

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S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

Published: Nov. 26, 2020, 8 a.m.
Duration: 26 minutes 44 seconds

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S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

Published: Nov. 16, 2020, 9 a.m.
Duration: 28 minutes 41 seconds

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S2, Ep11: How To Get 24m Views On Your Channel Tik Tok Star Sherice Banton

Published: Nov. 16, 2020, 9 a.m.
Duration: 19 minutes 53 seconds

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S2-E10: How To Tackle Sensitive Subjects

Published: Oct. 12, 2020, noon
Duration: 20 minutes 56 seconds

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S2-E9: Influencer Marketing Trends - Impact Of Covid-19

Published: Sept. 9, 2020, 9 a.m.
Duration: 19 minutes 30 seconds

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S2-E7: How Influencers Can Protect Themselves

Published: Aug. 7, 2020, 7 a.m.
Duration: 22 minutes 38 seconds

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S2-E8: Creativity Is Alive And Kicking

Published: Aug. 6, 2020, 10 a.m.
Duration: 44 minutes 25 seconds

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S2-E6: Getting Diversity Right

Published: Aug. 6, 2020, 10 a.m.
Duration: 30 minutes 22 seconds

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S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

Published: July 16, 2020, 10 a.m.
Duration: 17 minutes 34 seconds

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S2-E4: In Conversation With Amber Doig-Thorne

Published: July 16, 2020, 8 a.m.
Duration: 37 minutes

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S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe In Conversation With Lucas Boudet

Published: June 15, 2020, 11 a.m.
Duration: 25 minutes 29 seconds

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S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

Published: June 15, 2020, 10 a.m.
Duration: 24 minutes 10 seconds

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S2-E1: PR & Influencer Marketing

Published: June 3, 2020, 10 a.m.
Duration: 36 minutes 27 seconds

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S1-E20: Virtual Influencer Marketing

Published: May 18, 2020, 11 a.m.
Duration: 28 minutes 6 seconds

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S1-E21: Influencer Marketing On Tik Tok

Published: May 18, 2020, 11 a.m.
Duration: 16 minutes 38 seconds

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S1-E19: Worklife Balance In Lockdown

Published: May 5, 2020, 1 p.m.
Duration: 30 minutes 54 seconds

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S1-E18: The Rules Of Influencer Marketing

Published: May 5, 2020, 1 p.m.
Duration: 14 minutes 26 seconds

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S1-E17: The Magic Of Influence

Published: April 28, 2020, 10 a.m.
Duration: 11 minutes 20 seconds

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S1-E16: Keeping Fit And Healthy In The Lockdown

Published: April 22, 2020, 1 p.m.
Duration: 28 minutes 43 seconds

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S1-E15: Influencer Marketing In Challenging Times

Published: April 6, 2020, 10 a.m.
Duration: 23 minutes 35 seconds

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S1-E14: Impact Of Coronavirus On Influencer Marketing

Published: April 3, 2020, 9 a.m.
Duration: 23 minutes 36 seconds

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S1-E13: Influencer Marketing In China

Published: March 27, 2020, 10 a.m.
Duration: 38 minutes

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S1-E12: High Profile & Luxury Brands

Published: Feb. 28, 2020, 11 a.m.
Duration: 22 minutes 13 seconds

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S1-E11: Meet The Major Players: Tom Augenthaler

Published: Feb. 7, 2020, 9 a.m.
Duration: 30 minutes 33 seconds

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S1-E10: Meet The Influencers

Published: Jan. 22, 2020, 10 a.m.
Duration: 28 minutes 53 seconds

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S1-E9: The Role Of The Influencer With Luxury Brands

Published: Dec. 23, 2019, 11 a.m.
Duration: 25 minutes 38 seconds

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S1-E8: The Role Of Influencers In Politics

Published: Nov. 25, 2019, 11 a.m.
Duration: 26 minutes 16 seconds

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S1-E7: What Influencers Really Want - Exclusive Research

Published: Oct. 7, 2019, 2 p.m.
Duration: 26 minutes 1 second

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S1-E6: How Influencers Work With Brands

Published: Oct. 7, 2019, noon
Duration: 26 minutes 49 seconds

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S1-E5: Influencer Marketing In The USA

Published: Sept. 16, 2019, 2 p.m.
Duration: 37 minutes 44 seconds

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S1-E4: Both Ends Of The Influencer Spectrum

Published: Aug. 16, 2019, 11 a.m.
Duration: 29 minutes 45 seconds

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S1-E3: Essential Legal Advice For Influencers

Published: July 8, 2019, noon
Duration: 29 minutes 30 seconds

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S1-E2:The Pressures Of Influencer Marketing

Published: June 24, 2019, 9 a.m.
Duration: 29 minutes 39 seconds

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S1-E1:The World Of The Micro Influencer

Published: May 13, 2019, 9 a.m.
Duration: 20 minutes 35 seconds

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